QINGDAO, China, April 22, 2026 /PRNewswire/ — Hisense, a leading global consumer electronics and home appliance brand, today kicks off a 50-day countdown to the FIFA World Cup 2026™ by launching its global campaign. As a three-time official sponsor of the FIFA World Cup 2026™, having first partnered with FIFA in 2018 and again in 2022, Hisense is once again leveraging the world’s largest sporting stage to spotlight a new generation of flagship products designed to enhance how fans watch sports, live, and connect.
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Breakthrough RGB MiniLED Technology for Exceptional Match Day
At the heart of Hisense’s World Cup lineup is its latest display innovation—RGB MiniLED—spearheaded by the flagship UR9 series and premium UX. Featuring an RGB MiniLED backlight system and an RGB Hi-View AI Engine processor, the UR9 series delivers 100% BT.2020 color coverage with exceptional accuracy and brightness. The display boasts a native 180Hz refresh rate, a 4.1.2 multi-channel audio system with Devialet tuning, and region-optimized panels—Anti-Reflection and Glare-Free for Europe, Australia, and other regions, and an Obsidian panel for North and South America. Stadium picture and sound, right in your living room.
At a recent event held at the Home of FIFA in Zurich, Hisense unveiled its new 2026 RGB MiniLED TV lineup and also confirmed its role as the official and exclusive TV provider for the Video Assistant Referee (VAR) system at the FIFA World Cup 2026™ in the United States, Canada, and Mexico. Hisense has upgraded the display equipment in the Video Operation Room (VOR Room), outfitting it with Hisense RGB MiniLED TVs that offer ultra-high color gamut and precise color reproduction, ensuring clear and authentic real-time live match video replay for VAR.
Pushing the Boundaries of Premium Display
Hisense is redefining home entertainment with its portfolio of cutting-edge laser displays headlined by the XR10 and L9Q, transforming living spaces into immersive private stadiums for match viewing.
The XR10 Laser Projector delivers next-generation processing with 6,000 lumens brightness and a 60,000:1 viewing contrast ratio, along with intelligent projection capability up to 300 inches, enhancing motion clarity and contrast for every thrilling moment of fast-paced football action. Meanwhile, the L9Q Laser TV, which captivated FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, can transform into stunning cinema-grade screens up to 200 inches with ultra-short throw projection and vibrant colors. Together, this premium laser ecosystem effortlessly turns any home into a vibrant, stadium-like arena, bringing the excitement and atmosphere of the FIFA World Cup 2026™ right into viewers’ living rooms.
Seamless Smart Device Connectivity
Hisense’s appliance portfolio, extending beyond entertainment, enhances the overall match day experience through seamless smart device connectivity. The Red Dot Award-winning U8 Air Conditioner combines elegant design with efficient climate control, while the PureFlat Smart Series refrigerator, operating on the ConnectLife platform, ensures seamless device interaction, supporting meal planning, content sharing, and home communication, thereby introducing the concept of a more social, connected kitchen.
Bringing Fans Closer, Everywhere
As the countdown to the FIFA World Cup 2026™ continues, Hisense persists in connecting cutting-edge technology with global sporting passion, delivering immersive viewing, interconnected experiences, and smarter living solutions that bring people closer to the game and to each other. Through continuous innovation in both home entertainment and home appliances, Hisense remains committed to its vision of “Innovation for a Brighter Life,” turning everyday moments into extraordinary, shared experiences on the world’s biggest stage.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries, and specializes in producing high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and above TV segment (from 2023 to 2025). As the originator of RGB MiniLED, Hisense remains at the forefront of next-generation RGB MiniLED technology innovation. As an official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to engage with audiences worldwide.
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