QINGDAO, China, April 22, 2026 /PRNewswire/ — Hisense, a leading brand in consumer electronics and home appliances, today marks the 50-day countdown to the FIFA World Cup 2026™ with the launch of its global campaign. As an official FIFA World Cup sponsor for the third time (2018 and 2022), Hisense is once again leveraging the world’s biggest sporting event to showcase a new generation of flagship products designed to enhance how fans watch, live, and connect.
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RGB MiniLED: Innovations for an Unforgettable Match Day
At the heart of Hisense’s World Cup lineup is its latest display innovation—RGB MiniLED—powered by the flagship UR9 series alongside the premium UX model. Enabled by the RGB MiniLED backlight system and the RGB Hi-View AI Engine processor, the UR9 series achieves 100% BT.2020 color coverage with exceptional accuracy and brilliance. Featuring a native 180Hz refresh rate, a Devialet-tuned 4.1.2 multi-channel audio system, and region-optimized panels—Anti-Reflection & Anti-Glare for Europe, Australia, and other regions, and Obsidian Panel for the Americas—it delivers stadium-quality picture and sound directly to your living room.
At a recent event held at FIFA House in Zurich, Hisense unveiled its new 2026 lineup of RGB MiniLED TVs, while confirming its role as the official and exclusive TV provider for Video Assistant Referee (VAR) verification at the FIFA World Cup 2026™ across the USA, Canada, and Mexico. Hisense has upgraded the display equipment in the FIFA World Cup Video Operation Room (VOR Room) by installing Hisense RGB MiniLED TVs, which will provide ultra-high color gamut and precise color reproduction, enabling clear and authentic rendering of live match footage for video assistant referees.
Pushing the Boundaries of Premium Display
Hisense is redefining home entertainment with its cutting-edge lineup of laser displays, including the XR10 and L9Q models, which transform living spaces into immersive private stadiums for matches.
The XR10 Laser Projector features next-generation processing with 6,000 lumens brightness and a 60000:1 viewing contrast, along with intelligent projection capability up to 300 inches, enhancing motion clarity and contrast for every decisive football action. The L9Q Laser TV, which impressed FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, delivers stunning cinema-quality displays up to 200 inches, with ultra-short throw projection and vibrant colors. Together, this premium laser ecosystem completely transforms any home into a stadium, bringing the excitement and atmosphere of the FIFA World Cup 2026™ directly into viewers’ living rooms.
Smarter, Connected Living
Beyond entertainment, Hisense’s home appliances enhance the overall matchday experience through smarter, connected living. The Red Dot Award-winning U8 Air Conditioner combines sleek design with efficient temperature control, while the PureFlat Smart Series Refrigerator, powered by the ConnectLife platform, enables integrated device interaction, facilitating meal planning, content sharing, and home communication, introducing the concept of a more social and connected kitchen.
Bringing Fans Closer, Everywhere
As the countdown to the FIFA World Cup 2026™ accelerates, Hisense continues to blend cutting-edge technology with global sporting passion—delivering immersive viewing, connected experiences, and smarter living solutions that bring people closer to the game and to each other. Through continuous innovation in home entertainment and appliances, Hisense remains true to its vision of “Innovating a Brighter Life,” transforming everyday moments into extraordinary, shared experiences on the world’s biggest stage.
About Hisense
Founded in 1969, Hisense is a leading global brand in home appliances and consumer electronics, present in over 160 countries and specializing in providing quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the 100-inch and larger TV segment (2023-2025). As the originator of RGB Mini-LED technology, Hisense continues to lead next-generation RGB Mini-LED innovation. As an official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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