ShanghaiApril 21, 2026 /PRNewswire/ — From April 8th to 10th, the 37th China Refrigeration Exhibition grandly opened at the Beijing Capital International Convention and Exhibition Center. With the theme “Shaping Comfort with Digital Intelligence, Embarking on a New Journey with Zero Carbon,” this year’s exhibition focused on green, low-carbon initiatives, and intelligent efficiency, driving the industry towards comprehensive sustainable upgrading. During the event, top global enterprises and industry experts gathered to explore pathways for green transformation and technological innovation.
At this exhibition, the PES Energy Efficiency Solutions Division of Regal Rexnord made a prominent appearance (Booth: Hall B2, C35) under the theme “Mastering Air with Innovation, Leading Green with Action.” It showcased a comprehensive portfolio of application solutions covering scenarios such as data centers, energy storage, and cleanrooms through its four major brands: NICOTRA | Gebhardt®, genteq®, Fasco®, and Elco®, interpreting the momentum of green transformation with “Asia-Pacific Speed.”
Regal Rexnord Group Booth at the 2026 Refrigeration Exhibition
Elevating from Supplier to Enabler, Leading Change with “Asia-Pacific Speed”
On the first day of the exhibition, senior executives from Regal Rexnord Asia Pacific delivered consecutive keynote speeches on the Asia-Pacific strategy, local innovation, and role transformation, conveying the Group’s latest insights and commitments to the Chinese market.
On the morning of April 8th, Mr. Fei Yuejun, President of Regal Rexnord Asia Pacific, delivered a speech titled “In Asia Pacific, For Asia Pacific: Responding to Green Transformation with ‘Asia-Pacific Speed’.” He stated that the industry focus has shifted from upgrading the efficiency of single equipment to a full lifecycle concern for “system-level zero carbon.” Mr. Fei clearly stated that the Asia-Pacific market is Regal Rexnord’s “second home field” for global innovation. The Group will prioritize deploying its core R&D resources in the Asia-Pacific region, transitioning from “global product introduction” to “innovating in Asia Pacific, customizing for Asia Pacific, and exporting globally.” “Responding to the green transformation with ‘Asia-Pacific Speed’ is our most sincere interpretation of ‘In Asia Pacific, For Asia Pacific.'”
Mr. Fei Yuejun, President of Regal Rexnord Asia Pacific
Following this, Ms. Yang Xiaojuan, President of Energy Efficiency Solutions Asia Pacific at Regal Rexnord, delivered a speech titled “Mastering Air with Innovation, Leading Green with Action: Leaping from Core Component Supplier to Enabler of ‘New Quality’ System Efficiency.” Addressing the intensified competition in the Asia-Pacific market in 2026, she indicated that the role is being reshaped: transitioning comprehensively from a traditional “single component deliverer” to a “system efficiency enabler.” “We no longer merely provide a component, but deliver a complete solution encompassing ultimate efficiency improvement and full lifecycle cost optimization.” Using data centers as an example, she showcased a full-chain solution integrating three major product lines: refrigerant-sealed motors, commercial EC motor technology, and high-efficiency thermal management fans, helping customers achieve breakthrough reductions in PUE values.
Ms. Yang Xiaojuan, President of Energy Efficiency Solutions Asia Pacific at Regal Rexnord
Asia-Pacific Manufactured New Products Debut, Comprehensively Presented Across Eight Exhibition Zones
With a clear strategic direction, products and technology serve as the most direct proof of execution. At this Refrigeration Exhibition, Regal Rexnord’s four major brands appeared together, launching multiple new products for the first time. These address the specific energy efficiency bottlenecks and application pain points of the Asia-Pacific market, including: the COPRA HYBRID new-generation EC centrifugal fan, the FFU EMPOWER OP PLUS series compact centrifugal fan, the EFU series ultra-thin silent centrifugal fan, the COLUMBUS PLUS series high-efficiency axial fan, the Asia-Pacific version full series of forward-curved centrifugal fans, high-voltage high-speed sealed motors, and the SyMAX GEN 3 series permanent magnet DC motors.
Simultaneously, the booth featured multiple core application exhibition zones, covering solutions for refrigeration/chiller units, data centers, energy storage thermal management, commercial and industrial applications, heating, forward-curved fans, cleanrooms, and AHU air handling units. Each zone featured in-depth on-site explanations by technical experts, systematically presenting technological considerations and practical implementations across different application fields.
Adhering to “In China, For China,” Driving Efficiency Upgrades with Innovation
The debut of new products is just the starting point; the true measure of value lies in whether they can genuinely solve customer pain points. This is the underlying logic behind Regal Rexnord’s principle of “In China, For China”贯穿 (running through) the entire chain of R&D, manufacturing, and service. Over the years, we have continuously strengthened localized innovation capabilities for the Chinese market. The multiple new products launched at this Refrigeration Exhibition are a concentrated embodiment of this strategy.
On the second day of the exhibition, Mr. Chen Cong, Product Director of Energy Efficiency Solutions Asia Pacific, further deconstructed how this logic is implemented from a product dimension during a media interview. Discussing the market environment, Mr. Chen believes China’s HVAC market is transitioning from “incremental expansion” to “stock competition,” with customer demands evolving into the pursuit of systematic value. “When the market moves away from irrational price competition and returns to a value-based standard, the era of competing on technological prowess has just begun.” Regarding the competitive advantage of foreign brands, he stated that the connotation has changed: shifting from “global product introduction” to “defining products based on Chinese market demands,” transforming from an “importer” to a “definer.” This is precisely the answer Regal Rexnord provides.
The Chinese HVAC market in 2026 is at a critical juncture of profound transformation from “scale-driven” to “value-driven.” Regal Rexnord’s choice is clear: respond to the green transformation with “Asia-Pacific Speed,” and create quantifiable long-term value for customers through tangible efficiency improvements.