Qingdao, ChinaApril 23, 2026 /PRNewswire/ — Hisense, a global leader in consumer electronics and home appliances, today announced the global launch of its latest high-end TV product, the UR9 series. The release of the UR9 series is not just the debut of a new product; it represents Hisense’s new interpretation of “natural, true-to-life colors”: vibrant and rich picture quality, a comfortable and natural everyday viewing experience, and a high-fidelity restoration of the real world.
The core breakthrough of the UR9 series lies in the innovation of color generation and visual presentation. By leveraging technology that generates color directly at the light source, the UR9 delivers richer tonal gradations and more precise detail reproduction. The viewing experience aligns with the human eye’s natural habits, reducing visual fatigue while significantly enhancing immersion.
This user-centric experience upgrade stems from Hisense’s industry-leading RGB MiniLED technology. In March 2026, the Video Division Committee of the U.S. Consumer Technology Association (CTA) officially released the industry definition for RGB LED TVs. As a CTA member, Hisense has been a core force in establishing the global industry standard for native RGB MiniLED, continuously pushing the boundaries of traditional display technology.
With cutting-edge technological innovation, the Hisense UR9 series achieves a leap forward in display engineering. Surpassing traditional MiniLED solutions, the product features a full-chain RGB MiniLED backlight system, where each individual LED chip integrates independent red, green, and blue color chips. This enables ultra-precise control over color, brightness, and contrast. The architecture achieves up to 100% coverage of the BT.2020 ultra-wide color gamut, expanding the color range and comprehensively elevating color reproduction accuracy and picture realism.
The powerful picture performance is driven by the new Hi-View AI Engine RGB processing chip. The chip performs real-time collaborative adjustments of zone color and brightness, dynamically optimizing the picture frame by frame to further enhance the layering, transparency, and color balance of every scene.
Beyond极致 picture quality, the UR9 series creates a fully immersive sensory experience. The TV features a 4.1.2 multi-channel surround sound system professionally tuned by Devialet, constructing a 360-degree omnidirectional sound field. Equipped with upward-firing height channels, independent surround channels, and a high-power built-in subwoofer, it delivers cinema-grade sound depth, dynamic range, and spatial stereo effects without the need for external devices.
To adapt to different regional usage environments and ensure round-the-clock comfortable visual experiences, the UR9 also features panels optimized for different regions: anti-glare, non-reflective panels for markets such as Europe and Australia; and obsidian screens for the Americas, effectively reducing ambient light interference while preserving picture quality. For gamers, select models feature a native 180Hz high refresh rate screen, ensuring smooth, tear-free motion and responsive controls, elevating the next-generation gaming experience to new heights.
The UR9 series is fully compatible with premium audio-visual formats such as Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode, fully meeting the evolving demands of content creators and general consumers. Its outstanding performance is complemented by an elegant, minimalist design, with a refined metal stand and a near-bezel-less full-screen form that seamlessly integrates into any modern living space.
With the official launch of the UR9 series, Hisense’s brand vision of “Innovating A Brighter Life” is further realized. By redefining the standard for natural, true-to-life displays with native RGB MiniLED, Hisense continues to lead the evolution of display technology, creating a more natural, immersive, and eye-friendly viewing experience for users.