ShanghaiApril 23, 2026 /PRNewswire/ — In recent years, the efficacy-based hair care sector has been heating up, with consumers no longer satisfied with basic cleansing but seeking professional solutions that truly address scalp issues. Santis, a pioneering laboratory brand focused on scalp health, has broken through strongly as a “dark horse in the hair care industry.” Recently, Santis officially launched its new anti-hair loss essence product, and for the first time fully disclosed its brand R&D system: its own Scalp Science Research Institute, clinical evidence from tertiary hospitals, a joint physician team, leadership by the Chief R&D Officer, and the authoritative endorsement of coverage by CCTV.com. This series of moves not only heralds the rise of a professional efficacy-based hair care brand but also reveals a turning point in the anti-hair loss track, shifting from “concept marketing” to “medical-research collaboration and true efficacy.”
Breaking Away from Traditional Hair Care, Providing Reliable Professional Solutions
When most products on the market still remain at the level of basic cleansing or broad efficacy, with severe homogenization, Santis established a differentiated brand positioning from its inception: a pioneering laboratory brand focused on scalp health, offering efficacy-based care solutions “from scalp to hair strands.” The brand does not chase short-term traffic but precisely captures the industry trend of “endless hair care problems, consumers crave ‘results that speak for themselves,'” focusing on the hair care troubles of today’s young people arising from specific life scenarios such as staying up late, stress, and hair dyeing/perming, and adhering to a professional path that addresses the root causes of scalp issues.
Distinct from the “all-encompassing” nature of traditional shampoos and the “superficial dabbling” of broad-efficacy products, Santis defines “efficacy-based hair care” as: research-driven, ingredient-based, and clinically validated, providing perceptible solutions for every specific scalp problem.
Currently, the brand has fully deployed across three core tracks: strengthening and anti-hair loss, dandruff removal and itch relief, and volumizing and oil control, building a clear product family matrix — the Red Shield Anti-Hair Loss Family (focusing on anti-hair loss and hair fortification), the Green Shield Dandruff and Itch Relief Family (targeting oily scalp, dandruff, and itch), the Blue Shield Oil Control and Volumizing Family (targeting oily scalp and flat hair), and a high-end anti-hair loss essence line soon to be further strengthened by new products. It is this “precise track + deep research” dark horse posture that has allowed Santis to stand out from numerous hair care brands in a short time, regarded by the industry and consumers as a breakthrough player with both R&D strength and innovative thinking.
New Anti-Hair Loss Essence Launch, Filling the High-End Anti-Hair Loss Gap
As a core move to impact the high-end efficacy anti-hair loss essence market, Santis officially released its new “Red Shield“ Anti-Hair Loss Essence. This product embodies the core achievement of the Santis Scalp Science Research Institute: the patented ingredient Unodir. This ingredient possesses high activity and high permeability, capable of precisely targeting the hair follicle root to improve hair loss at its source, with its technological barrier ranking among the top domestic and international anti-hair loss ingredients. To enhance absorption of the active ingredients, the new product is specially equipped with a professionally designed massage comb head, which simultaneously massages the scalp during use, soothing scalp tension while promoting essence penetration, achieving a dual upgrade in “care + experience.”
Adhering to the “efficacy-based hair care” philosophy, Santis leverages the professional support of its own research institute and the clinical experience of its physician team to provide consumers with verifiable and trustworthy anti-hair loss and scalp care solutions. According to the brand, professional testing by the public tertiary Southern Medical University Dermatology Hospital showed that after 8 weeks of using the Santis Red Shield Anti-Hair Loss Essence, the number of shed hairs in test subjects significantly decreased by 49%.
With its combined innovation of “patented ingredient + professional tool,” the Santis Anti-Hair Loss Essence not only fills a gap in the high-end efficacy anti-hair loss essence market — where few anti-hair loss products simultaneously possess proprietary patented ingredients, a medical-research collaboration background, and a complementary tool design — but also creates strong synergy with the brand’s existing Red Shield Anti-Hair Loss Shampoo and Red Shield Anti-Breakage Hair Lotion. From daily cleansing to periodic precision anti-hair loss care, Santis is gradually perfecting its efficacy-based hair care product family matrix, continuously strengthening its professional image as the “dark horse in the hair care industry.”
Establishing Its Own Scalp Science Research Institute, Solidifying the Professional Foundation
The key to Santis’s foothold as a “dark horse” lies in its solid scientific research foundation. Santis’s parent company, Jinjia, has built an approximately 4,200㎡ high-standard comprehensive laboratory, equipped with industry-leading high-precision analytical and testing equipment. Its functions span the entire process from concept conception, product development, formula testing, efficacy testing, to consumer experience evaluation, forming a systematic product innovation capability from 0 to 1, from the laboratory to the market.
Furthermore, the Santis brand has independently established the “Santis Scalp Science Research Institute,” dedicated to researching professional scalp issues. It is led by Yuan Minjia, Chief R&D Officer of the Jinjia Group, as its director, and involves multiple professional physicians from the public tertiary Southern Medical University Dermatology Hospital in product development. It is precisely this “medical-research collaboration” model that ensures every product, from ingredient selection to formula refinement, is based on rigorous scalp physiology and clinical practice. Consequently, Santis has become one of the first brands in the industry to be included in the China Hair Health Industry Map as a hair health industry ecological niche brand, with its research model and industrial status gaining professional recognition.
At the same time, leveraging its technological breakthroughs and innovative achievements in the efficacy-based hair care field, Santis has also received coverage and interviews from the authoritative media outlet CCTV.com. This endorsement not only provides a highly credible trust foundation for Santis’s identity as the “dark horse in the hair care industry” but also marks the entry of professional efficacy-based hair care brands into the mainstream spotlight.
“We don’t want to make a shampoo that ‘can wash anything,’ but rather efficacy-based care that ‘solves specific problems,'” said a representative from the Santis brand. From its own research institute to the attention of CCTV.com, and now to the launch of the anti-hair loss essence, every step proves that the dark horse in the hair care industry relies on genuine R&D and true efficacy.
With the launch of the new product, Santis will continue to deeply cultivate the efficacy-based hair care track with its “dark horse” posture. However, the brand’s vision extends beyond being a “dark horse” — by continuously increasing investment in scientific research, perfecting its product family, and collaborating with authoritative institutions and media, Santis is gradually evolving from a track breakthrough player into a long-term industry practitioner, bringing consumers more professional, efficient, and trustworthy scalp and hair care solutions.