ShanghaiApril 27, 2026 /PRNewswire/ — Last summer, Vietnam’s Trung Nguyen Legend Coffee partnered with energy ambassador Zhu Jiejing to trace the origins of Robusta beans in Buon Ma Thuot, Vietnam, embarking on a coffee awakening journey. This awakening journey not only refreshed her understanding of Vietnamese coffee but also allowed her to grasp the true essence of life and art through coffee, gaining precious energy. However, this cross-border coffee origin-tracing journey did not end with the trip’s conclusion; instead, it transformed a cup of coffee from a mere beverage into a daily lifestyle that awakens her energy.
Coffee Awakening Journey, Awakening Urban Energy
From Buon Ma Thuot to the City, Integrating Awakening Coffee into Daily Life
During the coffee origin-tracing journey in Buon Ma Thuot, Vietnam, Zhu Jiejing visited the World Coffee Museum built by Trung Nguyen Legend Coffee, immersing herself in Vietnam’s unique coffee culture and personally experiencing Zen coffee meditation. As the coffee dripped slowly into the cup, she understood the coffee philosophy that Trung Nguyen Legend aims to convey: coffee is not just a beverage but a lifestyle that awakens the inner self and energizes the soul.
After returning from Buon Ma Thuot, drinking a cup of Vietnamese coffee to replenish energy has become a lifestyle for Zhu Jiejing, integrating coffee into her busy daily routine. Every time she steps into a Trung Nguyen Legend Coffee shop, she feels as if she has returned to Vietnam, gradually relaxing her tense body in this Zen-inspired space. Ordering a drip coffee, as the liquid slowly drips, the chocolate aroma of Robusta beans unfolds layer by layer. Closing her eyes for a moment of stillness, the fatigue of body and mind is soothed in the process.
Zhu Jiejing Zen Coffee Experience
From Dance to Theater, Unlocking New Energy Moments
Recently, Zhu Jiejing has achieved a new breakthrough on stage—making her cross-disciplinary debut in theater, starring in the fifth-anniversary special edition of Eileen Chang’s classic adaptation, “Love in a Fallen City.” Transitioning from her familiar dance field to theater, she dares to break out of her comfort zone and push her boundaries. Her portrayal of Bai Liusu, a character who stays true to herself and gathers strength in turbulent times, ultimately finding her own redemption, resonates deeply with urbanites struggling in fast-paced lives, seeking themselves, and awakening their energy. This cross-disciplinary challenge is a new test of her energy, and Trung Nguyen Legend Coffee has become her “energy partner” offstage.
For Zhu Jiejing, coffee is no longer just a simple pick-me-up but a key to sparking creative inspiration. A perfect theatrical performance requires repeated refinement of every glance, every line, and every movement, yet physical fatigue and mental stagnation often stall her artistic creation. A cup of drip coffee during rehearsal breaks allows her mind to briefly detach from the intense immersion in her role, quickly regaining clarity through the rich aroma of Robusta beans, while also soothing physical fatigue, keeping her in optimal condition.
With Coffee as a Medium, Embarking on an Urban Energy Journey Together
Today’s urbanites are swept up in the torrent of fast-paced life, endlessly busy and rushing, falling into mental exhaustion and losing the ability to converse with their inner selves. Zhu Jiejing shows us through her daily life that true energy awakening lies in every present moment; all it takes is the time and space for a cup of coffee to relax the body and mind, awakening energy through quiet contemplation. This is also the brand mission that Trung Nguyen Legend Coffee has always upheld—based on the value system of an awakened lifestyle, striving to build a harmonious society with true success and happiness.
This June, Trung Nguyen Legend Coffee, in partnership with Zhu Jiejing, is launching an offline “Awakening Coffee Experience” event, extending a sincere invitation to everyone living and loving life in the city: You will have the opportunity to join Zhu Jiejing in a complete Zen coffee experience, using the time of a cup of drip coffee to set aside external distractions and anxiety, focus on yourself, unlock awakening moments, and embark on an urban energy journey together.
In the future, Trung Nguyen Legend Coffee will remain true to its original intent, continuously spreading the “awakened lifestyle,” bringing Vietnamese coffee culture and the concept of energy coffee to more people, integrating them into the lives of more urbanites.
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