ShanghaiApril 28, 2026 /PRNewswire/ — On April 26, the 31st Volvo China Open concluded at the Yingyi Anting Golf Club. Austria’s Bernd Wiesberger secured the championship with a steady performance, marking his ninth DP World Tour victory. Meanwhile, FILA GOLF partner player Lin Rixi delivered multiple precise attacks, showcasing the burgeoning potential of this young golfer.
As the official annual partner and exclusive apparel sponsor of the event, FILA GOLF has strategically collaborated with the Volvo China Open for four consecutive years. The theme “Boundless Breakthrough, Masters on the Course” ran throughout the tournament cycle. The “Tour-Level Skin” Wujing POLO series empowered the event with its continuously advancing professional technology. Additionally, the “Wujing Masters Club” once again innovated the spectator experience, integrating multiple dimensions of the golf lifestyle into the professional viewing process, merging professional settings with public experiences, and continuously promoting golf’s popularization through innovative marketing and multi-scenario experiences.
“Tour-Level Skin” Wujing POLO: A Hardcore Breakthrough Based on Product First Principles
This year, FILA GOLF’s Wujing POLO series became the focal point of tournament gear. Tailored with U-V-H three-structure technology to enhance swing performance, it ensures that golfers achieve maximum range of motion in their shoulders, back, and arms with every swing, guaranteeing completeness and fluidity—truly “swing-empowering.” The design precisely responds to the evolving needs of the younger generation of golf enthusiasts, who demand both professionalism and multi-scenario adaptability.
The Wujing POLO-H features HYPER MOVE unbounded technology on the back, providing targeted support and release for key force-generating areas like the shoulders, back, and torso during the swing. Players Lin Rixi and Zha Xiyangyang competed wearing the Wujing POLO-H, putting the apparel to the test in the highest-standard competitive environment, offering the most intuitive demonstration of unbounded swing support in real-world play.
The Wujing POLO-U utilizes a U-Frame scapular fluid dynamic fit structure to enhance freedom of movement during play, adapting to the body’s extension during large-amplitude swings.
The Wujing POLO-V features an underarm V-Shape one-piece three-dimensional extension design, providing extreme range of motion for high-frequency torso rotation and arm swings, ensuring sustained explosive power.
These designs are not mere accumulations of single-point functions but form a systematic structural distribution around the body’s movement trajectory, allowing for smoother power release and more连贯 (coherent) motion in actual play. What the Wujing POLO series emphasizes is a natural extension into broader scenarios under the premise of “professionalism”—allowing the stability brought by structural technology evolution to transcend the golf course and become a sustained wearing experience.
As the exclusive apparel sponsor, FILA GOLF also provided custom-designed tournament uniforms for officials, referees, volunteers, and other staff to cope with diverse on-course environmental changes, actively empowering those behind the scenes with boundless breakthrough strength.
From Wujing Masters Club to Wujing City Course: Creating an Innovative Experience Hub for the Golf Lifestyle
Behind the Wujing POLO series’ powerful scene-expanding capabilities at the Volvo China Open, the trend of integrating golf into daily lifestyles is accelerating. Promoting golf into the public lifestyle extends beyond professional players on the Volvo China Open course; it’s about engaging the younger generation to actively explore and understand the sport.
Before the tournament, FILA GOLF launched a massive “City Course Game” in Beijing, Nanjing, and Guangzhou. At FILA’s flagship stores in these three cities, FILA GOLF hosted “Long Drive Champion” interactive activities for in-store customers. In Shanghai, in collaboration with the golf-themed bar Partee Golf Bar, the Wujing Masters Challenge was held. The event featured “Green Putting Challenge” and “Wujing Masters Challenge,” offering golf enthusiasts a real putting competition experience, with on-site guidance from the national team head coach. Collaborations with bars listed among Asia’s 50 Best included light, game-like interactions such as putting experience zones and tabletop mini-putt games, drawing a crowd of young urbanites for their first taste of the sport.
Participants in the “City Course Game” not only had the chance to win VIP PASS tickets for the Volvo China Open but some winners also received funds to visit the world’s top 100 golf courses.
When putting transforms from a course skill into a readily accessible activity in daily life, even a social game on a bar table, the barriers to golf are subtly lowered—participants become both ambassadors for the sport and potential consumers of related products.
FILA GOLF: From Equipment Sponsor to Ecological Leader, Continuously Breaking Boundaries on the Professional Stage
As a driver of golf’s popularization, FILA GOLF has simultaneously advanced its professional gear and refreshed the spectator experience. Unlike previous product displays and light experiences, this year FILA GOLF continued the “Wujing Masters Club” concept, combining golf interactions with personalized customization elements. It also extended its cross-industry collaboration with Pony Up to the course, allowing audiences to immerse themselves in the comprehensive innovation of the golf lifestyle while feeling the charm of competition.
On-site, spectators could try on the “Tour-Level Skin” to experience the comfort and freedom of the Wujing POLO, personally test their putting skills, customize their own golf balls, and experience the allure of golf. They could also enjoy a signature cocktail at the bar area and relax while watching the game with friends.
Surprisingly, the Wujing Masters Club introduced an AI robot as a new member to interact with fans, making the Volvo China Open the first professional tournament to feature a “Spectator Companion.” The Wujing Master Xiao U, dressed in the Wujing POLO, engaged in swing interactions and intelligent follow-me activities, becoming the hottest “must-visit” attraction on the course.
The appearance of actor Wang Tianchen pushed the on-site atmosphere to a climax. As a golf enthusiast, he engaged in a fun swing duel with the robot, “asked” the robot for dance tips, and even staged an obstacle putting showdown with professional player Zha Xiyangyang—his composed swings fully displayed the sharp demeanor of a “Wujing Master.”
Beyond the interactions, Wang Tianchen shared his story of how he got into golf and his “unique tips” for choosing daily gear. The most delightful moment for fans was when he stepped behind the bar, instantly transforming into a “Wujing Master Bartender,” personally mixing the “Xinchen” limited-edition signature drink and toasting with the audience, drawing cheers and allowing attendees to fully immerse themselves in the joy of the golf lifestyle.
By enhancing and innovating the pleasure derived from watching, interacting, and socializing at the event, FILA GOLF transformed the Volvo China Open from a purely professional sport watched from the stands into a lifestyle that every beginner golf enthusiast can participate in and enjoy. The Wujing POLO series naturally becomes part of this lifestyle, seamlessly integrating into the daily wear of golf lovers.
Four Years of Evolution: With “Professionalism” as the Foundation, Advancing from Sponsor to Lifestyle Co-Creator
Looking back at the collaboration between FILA GOLF and the Volvo China Open, a clear path of iteration emerges:
In 2023, the brand provided professional equipment support for the event for the first time, establishing its professional presence in top-tier golf tournaments. In 2024, it introduced pop-up interactions, exploring possibilities for innovating the spectator experience. In 2025, it upgraded to the “Boundless City Playground,” bringing golf elements into more open public spaces. In 2026, with the theme “Boundless Breakthrough,” it achieved systematic linkage both on and off the course—professional equipment became a series, experiential scenes diversified, and audience segments broadened.
These four years also marked a critical period for golf’s transition from “professionalization” to “popularization” in China. FILA GOLF’s role evolved from an “apparel sponsor” to a “golf lifestyle co-creator.”
As the Volvo China Open concluded on April 26, FILA GOLF, with “Boundless Breakthrough” as its narrative core, completed a scene extension from the course to daily life. This achievement is underpinned by the brand’s steadfast commitment to “professionalism.”
On the product front, the Wujing POLO series, with its H, U, V structural technologies, addresses movement needs across different scenarios, validated by professional players in actual competition. On the event front, it has provided custom gear for officials, referees, and volunteers for four consecutive years, ensuring the professional operation of the tournament. On the experience front, it introduced robot spectator companions and created diverse, innovative interactive spaces, reconstructing the way golf reaches the public from a professional perspective. These are the most direct reflections—FILA GOLF, rooted in professionalism and extending into lifestyle, has built an irreplaceable brand asset in the golf domain.
As a brand deeply engaged in high-end golf equipment, FILA GOLF will continue to practice the philosophy of “Boundless Breakthrough,” persistently contributing to the popularization and advancement of this sport in China.