BeijingApril 28, 2026 /PRNewswire/ — The “New Energy Communication Sharing Session: Illuminating Intersolar 2026” online seminar, hosted by PRNewswire, was successfully held on April 16, 2026. This seminar focused on three core topics: ESG strategic positioning, customized communication for the Intersolar exhibition, and data monitoring in the AI era. It aimed to help Chinese new energy companies overcome “trust barriers” on the global stage and achieve a brand leap from “exhibitors” to “global voices.”
ESG Strategy and International Communication System: From Exposure to Trust Building
At the sharing session, Xing Zheming, Founder and President of Taskforce Consultancy, and Producer and Host of the podcast “Sustainable Dialogue,” delivered a keynote speech on “From ESG to Global Influence: Key Battlefields for Energy Companies’ International Communication.”
Addressing the common pain points of “trust friction” and “fragmented communication” faced by new energy companies going global, companies urgently need to transition from tactical execution to a strategic system. The core goal of international communication is not short-term order conversion, but reducing the trust cost of key stakeholders (such as major clients and investors), supporting business growth through long-term credibility. In this process, ESG should be viewed as an “MRI” of corporate value, demonstrating governance capabilities, compliance levels, and operational resilience to prove the company is worthy of long-term partnership, rather than merely submitting a responsibility report.
In terms of communication strategy, growth-stage companies should focus on disseminating technology pathways, application scenarios, and differentiated capabilities, rather than simply listing product parameters; mature companies need to emphasize global layout, information disclosure capabilities, and localized operational commitments. Companies should establish a long-term, consistent narrative framework (Core Narrative) at the corporate level, overcome management’s fear of speaking out, build industry thought leadership through leadership communication, and develop differentiated communication strategies for various stakeholders such as investors, regulators, media, and communities, transitioning from one-way promotion to two-way deep interaction.
Customized Communication for the Intersolar Exhibition: Full-Cycle Practical Strategies
The Intersolar exhibition is the world’s largest and most influential professional trade fair for the solar industry, and a key event for related companies going global. As one of the themes of this international communication seminar, Cheryl Guo, Head of Customized Communication for PRNewswire’s East China Region, delivered a presentation on “Crossing Green Barriers, Reconstructing the Communication Arena.” Drawing on PRNewswire’s extensive experience serving Chinese new energy companies at exhibitions, she systematically shared a full-cycle communication strategy for the Intersolar exhibition.
Against the backdrop of increasingly fierce competition at the 2026 Intersolar exhibition and rising green barriers, companies need to shift from “parameter narratives” to “value narratives”—translating technological advantages into customer-perceivable business value (such as return on investment, financing capabilities), and replacing mere technical parameter listings with quantifiable delivery data. At the same time, companies should address green barriers by telling stories of promoting local employment and technology transfer, emphasizing capabilities to navigate cycles such as supply chain resilience and financial stability, and building long-term brand trust.
On a practical level, a three-phase closed-loop strategy should be adopted: pre-exhibition, during-exhibition, and post-exhibition:
Pre-exhibition: Seize the initiative. Given the surge in pre-exhibition visibility (3 times higher in 2025 compared to 2023), it is recommended to start communication 2 months in advance, securing scarce media resources through multiple press releases and enhanced distribution to vertical media.
During-exhibition: Multi-dimensional explosion. Utilize on-site resources for top-tier media interviews, KOL engagements, and visits by central media stationed in Europe. Leverage high coverage and authoritative endorsements from television media to build a closed-loop communication system integrating internal and external efforts.
Post-exhibition: Long-term conversion. Publish exhibition summary articles, repurpose and manage topics from executive interviews and KOL videos, and evaluate communication effectiveness through public opinion monitoring reports.
Monitoring and Insights in the AI Era: Data-Driven Communication Breakthroughs
Jasper Zhang, Deputy Manager of PRNewswire’s Media and Monitoring Department, analyzed communication opportunities for 2026 based on PRNewswire monitoring data and the Trajann search insights platform.
Generative AI is reshaping how information is accessed. Companies should strengthen the dissemination of technology pathway naming and executive strategic statements to enhance visibility in AI searches. Companies should also establish a regular communication monitoring mechanism, continuously tracking dimensions such as industry policies, competitor dynamics, media focus, and public sentiment, using data to dynamically adjust communication strategies, thereby gaining an edge in increasingly intense international communication competition. Leveraging PRNewswire’s technology and service system in media monitoring, companies can intelligently monitor and achieve functions such as topic discovery, trend analysis, audience insights, and crisis early warning.
PRNewswire Continues to Support Energy Companies in Enhancing International Communication Capabilities
As a leading global corporate communication service provider, PRNewswire has deep roots in the new energy industry for many years, committed to offering end-to-end services from global news distribution and media monitoring to customized communication strategy consulting. In the field of international exhibition communication, such as Intersolar, PRNewswire has accumulated extensive practical experience and customized solutions, continuously helping Chinese new energy companies leap from “exhibitors” to “global voices.”
Looking ahead, PRNewswire will continue to focus on trends in the energy industry, providing companies with more precise and efficient global communication services. For materials related to this seminar, please click: https://www.prnasia.com/mkt_events/sn_1098.shtml. For further information on PRNewswire’s services in the energy industry and international communication, please follow PRNewswire’s official channels.