ShanghaiApril 28, 2026 /PRNewswire/ — On April 20, 2026, Kiri, originating from a century-old French cheese family[1], officially announced actress Zhong Chuxi as its brand ambassador for Greater China. As an advocate of healthy snacks, Kiri, under the theme “Daily Light Choices for Self-Care,” joins Zhong Chuxi in interpreting the philosophy of “self-care,” embarking on a new journey about treating oneself well and living a light life.
Resonating Philosophy: Her “Self-Care” Philosophy Aligns with Kiri
Zhong Chuxi interprets her “self-care” philosophy as follows: to enjoy life to the fullest while staying light. In her view, true self-kindness involves immersing oneself in life while maintaining inner clarity and balance. This philosophy aligns seamlessly with the French elegance that Kiri conveys.
Whether fully engaged under the spotlight or enjoying life freely in daily routines, Zhong Chuxi’s composure and control reflect the attitude Kiri aims to convey to consumers—”light joy” is not just the light texture of the product but also a lighthearted mindset toward life.
What moved Zhong Chuxi even more is the kindness conveyed by Kiri—the gentle proposition of “always treat yourself well, and never forget to share your heart.” In her view, a truly thoughtful brand is often reflected in the attention to detail—from the smooth and silky texture, to the formula with 6.2g/100g of protein, to the joyful experience that invites sharing with others. Every aspect conveys just the right amount of care.
This kindness is not only about reserving a moment of ease and joy for oneself but also naturally extending the intention to share, starting from self-care. This aligns closely with the life philosophy that Zhong Chuxi has always upheld.
Light Joyful Companionship: Starting with a Bite of Kiri, Bringing “Daily Light Choices for Self-Care“ Along
From solo dining to the ritual of sharing moments, Kiri offers a rich range of product choices, allowing every consumer to find their own “Daily Light Choices for Self-Care.”
Kiri Fresh Cheese is Zhong Chuxi’s “pocket companion”—a silky cheese that can be sipped. It blends rich milky aroma with fresh fruity notes, featuring a smooth and delicate texture, with 6.2g/100g of protein, approximately 86kcal per pack, less energy than an apple[2], and includes patented strains[3], balancing taste and health. Whether during a busy moment on set or a relaxing break, a sip of Kiri Fresh Cheese makes self-care easily accessible.
Zhong Chuxi also recommends Kiri Sweetheart Petit Cheese. Inspired by classic French desserts, it comes in a variety of flavors, with a rich milky aroma, smooth and creamy texture, and an unforgettable taste. The individually packaged pieces are exquisite and elegant, offering a sense of ritual when opened. Each piece is about 15 kcal—five pieces have less energy than an apple[4]. It is a small joy for oneself and also perfect for sharing with friends, passing on the intention of “treating yourself well” to those around you.
Whether as quiet companionship during alone time or as a sweet accent during gatherings, Kiri Sweetheart Petit Cheese adds just the right touch of tenderness to life.
Future Outlook: Embarking on a “Light Joy” Journey Together
From now on, join Zhong Chuxi in enjoying Kiri anytime, anywhere, making “Daily Light Choices for Self-Care” a simple yet beautiful ritual in life. Kiri will continue to deepen its presence in the healthy snack sector, accompanying consumers with more quality products and extending the lifestyle of “treating yourself well and sharing your heart” in daily life.
From the classic heritage of a century-old French cheese family[1] to the current light joy lifestyle, Kiri and Zhong Chuxi invite everyone who pursues quality and balance to embark on this French elegant journey.
Notes:
[1]Century-old French cheese family: Refers to “Groupe Bel France”
[2]Energy per pack is less than an apple: 1. The energy per pack (85g) of this product is approximately 86kcal. 2. The energy of an apple (representative value) is 53kcal/100g, cited from the “China Food Composition Table Standard Edition 6th Edition,” with one apple calculated based on 200g edible portion.
[4]Five pieces have less energy than an apple: The energy of an apple (representative value) is 53kcal/100g, cited from the “China Food Composition Table Standard Edition 6th Edition,” with one apple calculated based on 200g edible portion.