QINGDAOApril 29, 2026 /PRNewswire/ — Hisense, a global leader in consumer electronics and home appliances, today reaffirmed its partnership with Phantom Blade Zero, serving as the global official partner for this upcoming title from S-GAME. The collaboration covers two product categories: televisions and monitors.
During the Gamescom LATAM 2026 exhibition, Hisense fully implemented this cross-industry collaboration, showcasing how display technology enhances real-world gaming scenarios and deepens player immersion. This also reflects Hisense’s ongoing efforts to expand its gaming ecosystem.
At the core of this partnership is Hisense’s cutting-edge display technology, delivering superior color reproduction and contrast performance. Tailored to the characteristics of Phantom Blade Zero, it enables smooth rendering of combat scenes, enhanced detail in scene levels, and immersive rendering of light and shadow atmospheres. With exquisite image quality and fluid dynamics, it fully constructs a cinematic game world steeped in martial arts aesthetics. Players embody fate-bound martial artists, with every movement, shift in light and shadow, and clash of techniques presented with extreme realism.
Zhang Baozhuo, General Manager of Brand and Marketing at Hisense Global Marketing Center, stated: “An immersive atmosphere that evokes emotional resonance, coupled with responsive and precise control, is the core of a high-quality gaming experience. Phantom Blade Zero blends Eastern martial arts aesthetics with high-speed, intense combat. Hisense’s display technology can accurately restore the dynamic details and emotional atmosphere of the game, allowing players not only to visually appreciate it but also to deeply immerse themselves in the game’s martial arts world.”
Julius Li, Marketing Director at S-GAME, added: “Together, we are bringing a fully immersive cinematic gaming feast to players worldwide. The tight and dynamic combat rhythm, the atmospheric kung-fu punk alternate world, and the gripping martial arts film narrative—intertwined with fateful entanglements, chivalrous tenderness, and worldly grudges—every clash of moves, every scene, and every plot twist will be presented with vivid texture, creating an unforgettable gaming experience.”
Adhering to its brand vision of “Innovate a Brighter Life,” Hisense upholds a human-centric innovation philosophy, integrating cutting-edge display technology with immersive user experiences. Through this collaboration, Hisense further bridges the gap between players and the game world, creating a gaming visual solution that combines visual quality, interactive experience, and immersion.