BeijingApril 29, 2026 /PRNewswire/ — On April 28, 2026, during the 2026 Beijing International Automotive Exhibition, the “Auto Parts Enterprises Going Global Forum Under the New Landscape,” one of the official events, was held at the Capital International Exhibition Center. The forum was co-organized by the Beijing International Automotive Exhibition Organizing Committee, the Automotive Branch of the China Council for the Promotion of International Trade, China Machinery International Cooperation Co., Ltd., Machinery Industry Information Institute, and Germany’s Vogel Communication Group. It was hosted by the AI Automotive Manufacturing Full Media Platform and Beijing Machine Tool Vogel Media Advertising Co., Ltd.
Going Global Forum – Chen Shihua
The conference focused on the strategic opportunities and core challenges in the globalization process of Chinese auto parts enterprises. It invited experts from industry authorities and leading companies, including the Machine Tool Think Tank, China Association of Automobile Manufacturers (CAAM), China Passenger Car Association (CPCA), China Automotive Technology and Research Center (CATARC), S&P Global Mobility, TÜV Rheinland, SGS, and Eco, to engage in in-depth discussions on key topics such as trade risks, market access, technical barriers, compliance risk mitigation, and overseas factory establishment. The forum featured insightful sharing. Sun Runhai, Deputy Secretary of the Party Committee and General Manager of China Machinery International Cooperation Co., Ltd., delivered an opening speech, while Gong Shujuan, Editor-in-Chief of “Automotive Manufacturing” at the Machinery Industry Information Institute, moderated the forum.
Against the backdrop of the global economic and trade landscape, Luo Rong, a researcher at the Intelligence Research Institute of the Machinery Industry Information Institute, first analyzed the new trends in economic and trade risks faced by Chinese enterprises going global. She pointed out that the world is entering a period of intensified major power competition, where trade wars, technology wars, geopolitical conflicts, and capital wars are intertwined. She specifically warned that the biggest risk enterprises face is shifting toward compliance risks, citing examples such as U.S. Section 337 investigations, export control blacklists linked to patent infringement, and whistleblower systems in the EU and Japan, all of which pose real challenges to supply chain diversification and overseas operations. She urged enterprises to proactively build a compliance culture, leverage legal tools, and craft compelling Chinese narratives.
Chen Shihua, Deputy Secretary-General of the China Association of Automobile Manufacturers (CAAM), systematically analyzed the current macro environment and operational conditions facing China’s automotive industry, particularly export performance, providing valuable data and trend references for automotive and parts enterprises. He noted that due to factors such as policy shifts, demand front-loading, and a high base effect, automotive production and sales declined year-on-year in the first quarter, but new energy vehicles remain a long-term theme. Notably, commercial vehicle domestic demand remained flat while exports grew rapidly, and the market share of Chinese-brand passenger cars continued to rise. He also pointed out that trade barriers will reshape China’s automotive export landscape, urging companies to focus on short-term disruptions such as inventory pressure, disrupted shipping routes, and rising maritime costs, and to explore overseas markets with a “small steps, fast iterations” approach.
Lin Huai-bin, Associate Director of China Light Vehicle Sales Forecasting at S&P Global Mobility, shared an outlook on China’s passenger car and parts exports. He believes that Chinese automotive brands are rapidly increasing their production and sales in overseas markets, challenging traditional automotive brands in regions such as Southeast Asia, the Middle East, and Latin America. In Europe, despite significant differences in electrification progress across countries, China’s intelligent driving software and new energy technologies offer strong product competitiveness, particularly with clear advantages in local L2+ solutions. However, he cautioned that data compliance requirements, such as GDPR, remain major challenges for Chinese automotive exports, requiring companies to prioritize compliance while seeking global development opportunities.
Amid profound changes in the global trade landscape and accelerated supply chain restructuring, Cui Dongshu, Secretary-General of the China Passenger Car Association (CPCA), analyzed the bottlenecks of traditional models in Chinese automotive and parts exports. He noted that the strong growth of new energy vehicle exports is driving a new trend of “vehicle-parts collaborative going global” and proposed three transformation paths: leveraging vehicle exports, overseas factory construction, and technology licensing to push parts from “product export” to “industry going global” and “standard leadership.” He believes that Chinese enterprises need to build a comprehensive advantage of “technology + cost” through technological innovation, supply chain resilience, and brand building, achieving a strategic leap from passive supporting roles to global Tier 1 suppliers.
Market access was the theme of the speech by Liu Zhenliang, Head of International Market Access Projects for Transportation Services at TÜV Rheinland Greater China. He focused on global automotive parts market access and new regulations, detailing the latest requirements in hot markets such as Indonesia’s SNI certification, the UAE’s TDRA and eCall regulations, Brazil’s INMETRO, and South Korea’s KC certification. He emphasized that the mechanisms for type approval, self-certification, local agents, and follow-up audits vary significantly across markets, and parts companies must integrate target market compliance paths early in product development.
Technical access is also a core consideration for going global. Zhao Qing, Director of the International Regulations Research Department at CATARC Automotive Test Center (Tianjin) Co., Ltd., analyzed the technical barriers to automotive access in typical countries worldwide. She pointed out that technical barriers are becoming increasingly diversified and dynamic, extending from single product testing to full lifecycle and systematic management. The EU has formed a matrix of 36 core regulations covering carbon emissions, data governance, chemical control, and the circular economy, with increasingly stringent oversight of Conformity of Production (CoP) and in-service vehicle compliance. She recommended that enterprises establish a dual-synchronization mechanism of “compliance research and testing adaptation,” moving compliance efforts to the R&D stage.
Li Yajin, Business Development Manager at SGS-CSTC Standards Technical Services Co., Ltd., shared insights on global compliance certification for overseas factory construction and production line equipment. Using examples such as the EU Machinery Directive, North American NRTL certification, and Field Evaluation (FEL), he explained that overseas production lines must meet the safety, environmental, and performance standards of target markets. He emphasized that risk assessment (EN ISO 12100) is central to CE certification, while on-site inspections by U.S. Authorities Having Jurisdiction (AHJ) are an unavoidable step. Enterprises should plan their certification strategies in advance to avoid project delays.
Finally, Dr. Zheng Kang, Dean of the Vehicle Research Institute at Zhejiang Eco Automotive Technology Services Co., Ltd., analyzed the deep challenges of Chinese automotive going global from a talent strategy perspective. He noted that the transition from “product going global” to “ecosystem going global” faces real barriers in cultural and talent integration. European markets have high loyalty to local brands, and Chinese automakers generally face a “brand trust deficit” and an acute shortage of cross-cultural management talent. He called on enterprises to shift from a “headquarters remote control” mindset to a “global localization” strategy, cultivating talent with cross-cultural communication skills and establishing trust and empowerment mechanisms to truly win overseas markets.
Going Global Forum – Audience
Following the insightful sharing, the forum also hosted the “Vogel Going Global Pioneer Award” (Automotive Industry) ceremony. The “Vogel Going Global Pioneer Award,” jointly initiated by Germany’s Vogel Communication Group and Beijing Machine Tool Vogel Media Advertising Co., Ltd., is an international technology award covering multiple fields, including the automotive industry. This automotive industry-focused award aims to recognize auto parts enterprises that have made positive progress and outstanding contributions in going global. On one hand, it promotes the brands of excellent enterprises through activities, enhancing their global competitiveness and that of the industry. On the other hand, it recognizes and rewards outstanding enterprises and innovative achievements through selection, empowering high-quality development in global manufacturing. In this year’s selection, 27 enterprises were awarded in categories including Leading Enterprise for Auto Parts Going Global, Global Excellence in Auto Parts Operations, and Innovation in Auto Parts Technology Going Global.
Going Global Forum – Award Ceremony
Overall, the event featured three highlights: First, it combined macro perspectives with practical insights, systematically outlining key nodes and response strategies across the entire chain of enterprise going global, from global economic and trade risks and China’s automotive industry operations to key market access regulations, technical barrier evolution, and compliance points for overseas factory construction. Second, it blended international experience with local wisdom, featuring market access interpretations from global leaders like TÜV Rheinland and SGS, as well as localized operations and cross-cultural management experience shared by domestic players like CATARC and Eco Automotive. Third, the honor moment showcased industry benchmarks, with the “Vogel Going Global Pioneer Award” presented during the forum recognizing parts enterprises that excelled in global layout, technological innovation, and operational excellence, setting exemplary models for the industry.
In summary, this going global forum, which gathered trend analysis, policy interpretation, compliance guidance, and practical sharing, provided industry professionals with clear strategic navigation and actionable references, offering positive and effective support for Chinese automotive and parts enterprises in their global expansion.