San FranciscoApril 30, 2026 /PRNewswire/ — Dreame Technology, a global high-end tech brand, officially sounded the charge into the era of intelligent personal care at its “Self Next” personal care segment of the Silicon Valley launch event “DREAME NEXT.” The company systematically presented its latest vision in the field of smart personal care and unveiled a series of major new products covering its full product portfolio, accelerating its leadership in the global smart care landscape.
The Self Next segment showcased several products making their debut in the U.S. market, including the AirStyle Pro HI Smart Styler, the Aero Straight Pro Smart Straightener, and the cutting-edge concept product, the Halo Smart Vertical Hair Dryer & SPA All-in-One. Each new product is driven by core technological breakthroughs in its respective category and will be launched on major U.S. retail channels within the year, reshaping the personal care experience for American households with a full lineup of intelligent products.
“With the support of technology, the personal care experience has become smarter, more intuitive, and more personalized than ever before. We are driving the transformation of personal care products from passive, function-based tools into intelligent personal care companions that can sense users, understand their needs, and respond proactively,” said Xu Mengjing, Global President of Dreame Personal Care BG. “In the first quarter of 2026, our revenue in the North American market grew by 1,230% year-over-year. Building on this dominant growth momentum, we are accelerating our full-scale push into the U.S. market by deepening retail partnerships, strengthening our local team, and creating a product lineup that better meets the needs of American consumers.”
At the event, witnessed by Mr. Rafael Mandelman, President of the San Francisco Board of Supervisors, Dreame Personal Care donated a range of personal care products, including T3 razors and Pocket portable hair dryers, to The Welcome Home Project, a local San Francisco nonprofit organization, to support families transitioning to permanent housing. President Mandelman highly commended Dreame Personal Care’s philanthropic efforts, recognizing its commitment to giving back to the community while deeply engaging in the local market.
Building on this, Dreame Personal Care also announced an expanded assistance program for the homeless community in San Francisco, donating practical daily personal care items such as razors and hair dryers to those in need. This initiative aims to help individuals maintain personal dignity, good hygiene, and self-confidence as they seek stable housing. Through these efforts, Dreame Personal Care is committed to demonstrating that the combination of technology and human care can tangibly improve people’s daily lives.
Reshaping the U.S. Personal Care Ecosystem: Full Smart Care Scenario Matrix Unveiled
The product lineup unveiled at the “Self Next” segment covers five core tracks: hair drying and care, styling, skin care, men’s grooming, and oral care. Centered on a series of new products soon to launch in the U.S., each brings first-of-its-kind technological breakthroughs in its category, seizing the high ground in the premium personal care market.
- Flagship Smart StylerAirStyle Pro HI Smart Hair Styling Wand: Equipped with 130,000 RPM high-speed airflow technology and featuring 8 interchangeable nozzles, it covers a wide range of needs from daily styling to trendy looks. Through the Dreame app’s smart hair type recognition feature, users can create a personalized hair profile, and the device intelligently matches the appropriate styling mode. It integrates multiple functions such as drying, curling, straightening, and shaping, bringing a salon-level professional experience into daily life.
- Aero Straight Pro Smart Straightener: Achieves an innovative “blow-dry + straighten” form factor. The product uses an innovative dual-channel hot and cold air technology, combining hot air drying with cold air setting for an efficient “blow-dry and straighten in one step” experience. Leveraging smart hair type recognition and temperature and humidity monitoring technology, users can customize personalized styling plans via the Dreame app. Combined with three hair care ingredients—keratin, argan oil, and negative ions—it protects hair during styling, achieving both styling and care. This product also won the CES 2026 Award from the leading North American consumer tech media outlet Digital Trends.
- Halo Smart Vertical Hair DryerSPA All-in-One: A revolutionary, floor-standing, hands-free hair dryer with a minimalist, sculpted arc design that naturally blends into a bedroom or vanity space. Its smart positioning system tracks the user’s head position in real-time and automatically adjusts the airflow direction for even drying, allowing users to read, do skincare, or simply relax.
In addition to the new products soon to launch in the U.S., Dreame also showcased a more complete smart beauty product matrix at the Self Next segment, including the flagship product Pilot 20 Smart Hair Dryer, first unveiled at CES 2026, which features a dual robotic arm design that senses scalp and hair condition in real-time and actively adjusts airflow. Furthermore, the Miracle Pro High-Speed Hair Dryer,Pocket Portable Hair Dryer, and various other innovative beauty, grooming, and oral care products were also on display, allowing attendees to experience Dreame’s complete personal care ecosystem covering hair, scalp, and skin up close.
Global Authority Certification, Defining New Beauty Standards
Alongside its technological breakthroughs, Dreame Personal Care has also gained widespread recognition from the international professional beauty ecosystem. The brand has received official certification from Intercoiffure Mondial (ICD), a global authority representing the world’s top hairdressers—a professional endorsement that is extremely rare among consumer electronics brands. At the event, Dreame Personal Care partnered with ICD to present the “Dreame Hair Show,” an immersive runway show themed “Defining This Season’s Hair Trends,” jointly leading the global hair trend for 2026.
Dreame Personal Care also signed top stylists on-site as Dreame Global Tech Aesthetics Ambassadors, joining a world-class lineup that defines red-carpet and high-fashion editorial styling standards. The brand also officially launched its Global Roadshow plan, bringing Dreame Personal Care’s technology to international fashion weeks, international film festivals, and upcoming high-profile red-carpet events like the Met Gala.
With continuous technological innovation, Dreame Personal Care has won over 30 domestic and international awards. The Miracle Pro High-Speed Hair Dryer won the “CNN 2026 Innovation Award” in January 2026 and the “Best Beauty & Personal Care Product” Winner award at IFA 2025; the Pocket Hair Dryer received the “COSMO Hair Master Award” from the fashion magazine; the AirStyle Pro HI APP won a Bronze award at the SHOP! Design Awards 2025 in France; and the brand has been repeatedly recognized on international stages such as CES, IFA, and AWE.
The technological foundation comes from deep R&D. Dreame Personal Care has filed over 11,000 patent applications and been granted more than 1,400 patents, covering core innovations such as essence atomization technology, foldable portable hair dryers, intelligent temperature control, and smart recognition nozzles. It is this depth of innovation that truly empowers Dreame Personal Care to redefine and elevate the standards of the home hair care industry in the U.S. and globally.
Accelerating Dual-Track Online and Offline Strategy,Full Throttle in the U.S. Market in 2026
With North American market revenue growing by 1,230% year-over-year in Q1 2026, Dreame Personal Care is leveraging this dominant growth to accelerate its dual-track online and offline strategy in the U.S. market.
Online, the brand has established a solid sales matrix on Amazon and other major e-commerce platforms. Offline, Dreame Personal Care is continuously expanding consumer touchpoints through immersive retail experiences. Its flagship experience store in Silicon Valley serves as a key landmark in Dreame Personal Care’s U.S. offline strategy. By the end of 2026, Dreame Personal Care is expected to be fully available across all major U.S. retail channels, bringing its full product lineup into American homes.
From Silicon Valley to the world, Dreame Personal Care is driven by core technology, bringing leading smart personal care experiences to more countries and households. With DREAME NEXT 2026 and the Self Next vision as a new starting point, Dreame is redefining the true essence of next-generation personal care, one smart product at a time, accelerating its leadership in the global smart care lifestyle for the next decade.