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DP World Tour Selects HCLTech to Drive Multi-Channel Digital Experience Transformation; Multi-Year Marketing Partnership Focused on European Market Established
Noida, India, and LondonApril 30, 2026 /PRNewswire/ — HCLTech (NSE: HCLTECH; BSE: HCLTECH), a leading global technology company, and the DP World Tour today announced that HCLTech will become the Tour’s Official Digital Experience Partner. Additionally, the DP World Tour, the premier men’s professional golf tour under the European Tour group, has selected HCLTech to lead a multi-year project to transform its global digital footprint, with a primary focus on fan-centric innovation.
HCLTech will design and deliver a next-generation digital experience platform centered on the DP World Tour’s website and app, reshaping how fans worldwide discover, follow, and engage with golf. Furthermore, HCLTech will serve as the Tour’s Official Marketing Partner, with official partner status at five DP World Tour events each season, alongside significant hospitality, on-site, and digital interactive experiences.
The DP World Tour, recognized as golf’s global tour, features players from 46 countries and territories. Its operating environment is increasingly data-intensive and highly real-time, with fans expecting seamless access to live broadcasts, content storytelling, and deep insights across devices and geographies. HCLTech will integrate its expertise in digital engineering, experience design, data platforms, and large-scale transformation to build high-performance, scalable, intuitive, and resilient web and mobile platforms aligned with the Tour’s global brand identity.
The transformed digital ecosystem will serve fans, on-site spectators, players and coaches, as well as media and commercial partners, enabling all users to easily access live content, immersive experiences, in-depth data analytics, and personalized fan journey touchpoints in every interaction.
Commenting on the partnership, Jill Kouri, Chief Marketing Officer at HCLTech, said: “We are thrilled to partner with the DP World Tour—both as a client and as a core marketing activation partner. From a client perspective, we are excited to contribute to this digital transformation project, helping fans more easily discover, analyze, and share those crucial moments.” She added: “From a partnership perspective, this collaboration will further elevate HCLTech’s global brand presence and expand our reach among diverse international audiences, particularly in the European market.”
Michael Cole, Chief Technology Officer at DP World Tour, said: “The DP World Tour has a truly global fan base, which demands a world-class digital ecosystem that delivers seamless engagement week after week. As we continue to advance our digital vision, we chose HCLTech for its deep engineering heritage, proven expertise in building large-scale, always-on digital platforms, and its ability to translate technology into meaningful fan experiences.”
Max Hamilton, Executive Commercial Director at DP World Tour, added: “Golf has long been considered the ‘sport of business,’ and the Tour’s global platform provides HCLTech with a precise and flexible stage to showcase innovation at scale and connect with audiences worldwide.”
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About HCLTech
HCLTech is a leading global technology company, with over 227,000 employees across 60 countries and territories, delivering industry-leading capabilities in AI, digitalization, engineering, cloud computing, and software through a comprehensive portfolio of technology services and products. Our clients span all major verticals, providing solutions for financial services, manufacturing, life sciences and healthcare, technology and services, semiconductors, telecom and media, retail and fast-moving consumer goods, mobility, and public services. For the 12 months ending March 2026, consolidated revenue totaled $14.7 billion. HCLTech also continues to strengthen its presence in global sports through strategic technology and brand partnerships. These include MetLife Stadium in the United States (as Official Digital Transformation Partner) and Cricket Australia (as Official Digital Technology Partner). To learn how we can help you accelerate, visit hcltech.com.
About DP World Tour
The DP World Tour is the premier men’s professional golf tour under the European Tour group. As golf’s global tour, we bring together the world’s best players on tournament stages worldwide, building, entertaining, and connecting global communities through our platform.
Global Talent: We provide pathways and platforms for top international players, bringing together golf legends, national heroes, and rising stars from around the world.
Global Destinations: We host events at iconic cities and landmarks worldwide, celebrating the rich diversity of different courses, cities, and cultures each week.
Global Communities: We build, entertain, and connect global communities through innovation-driven initiatives, creative content, and positive social and environmental impact.
The 2026 global schedule features 42 events across 25 countries, divided into three phases: five “Global Swings,” the “Back Nine,” and the DP World Tour Playoffs. The schedule includes five Rolex Series events—the premier category on the DP World Tour—along with four Major Championships, all counting toward the “Race to Dubai” ranking. This ranking is the Tour’s season-long points competition, culminating at the DP World Tour Championship in Dubai.
Since the start of the 2022 season (the Tour’s 50th season since its founding in 1972), DP World, a leading global provider of smart end-to-end supply chain and logistics solutions, has served as the title partner of the DP World Tour.
We are also supported by numerous world-leading commercial brands, with DP World, Rolex, Aldar, AWS, BMW, Buffalo Trace Distillery, Emirates, Fortinet, HCLTech, Husqvarna, Nexo, and Vestas serving as Official Partners.
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