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Nura’s platform is designed to transform existing human-created assets into animated series and film content, offering game and animation studios a new way to expand their IP portfolios, reach new audiences, and meet growing content demands.
San FranciscoMay 1, 2026 /PRNewswire/ — Nura Studios today announced that its animation platform Showcraft™ will enter early access on May 19. Nura empowers game and animation studios to convert existing characters, environments, and production assets into series and films, leveraging AI models designed specifically for artist-created content. Unlike tools that generate content solely from prompts, the Nura platform is built around human-created IP. The resulting animated series narratives retain the emotional depth and original creative intent of the source material, without the stiffness often associated with AI-generated works.
Sylvio Drouin, CEO and co-founder of Nura Studios, said: “Game studios and publishers are constantly exploring new ways to engage players and expand their reach, while animation studios strive to deliver more stories at a faster pace. There is immense creative value embedded in existing worlds and IP. With Showcraft, teams can extend characters, environments, and production assets into series narratives, unlocking new forms of interaction without starting from scratch. Machines have no creative talent; talent always comes from humans. The purpose of the Showcraft platform is to amplify human talent.”
Showcraft is Nura’s all-in-one platform for animated series production, integrating story development, pre-production, visual and audio creation, and final editing within a single operating environment. Powered by fine-tuned AI models, Showcraft removes production barriers and lowers the entry threshold, enabling studios and independent creators to produce high-quality content while maintaining control and consistency. Designed to manage the complexity of AI behind the scenes, Showcraft offers an intuitive, controllable workflow that preserves visual style and narrative integrity, avoiding the homogenization common with generative tools.
Nura Atelier is the company’s internal creative studio, using Showcraft to launch series projects for select partners. The team brings together Emmy and Oscar-winning writers, directors, animators, and voice talent, along with next-generation AI-native production expertise. The studio also enforces strict standards in rights management and IP protection, safeguarding partner productions throughout the process.
Nura Studios was founded by leaders in real-time technology, AI, and creative tools. CEO and co-founder Sylvio Drouin has over two decades of experience building creator platforms. He previously served as Senior Vice President at Unity, leading cutting-edge research, lab projects, and AI innovation, and held executive roles at multiple startups and growth-stage companies globally. He is also a board member of the UCLA Technology Development Group. CTO Gabriele Farina spent over a decade leading the architectural development of the Unity engine, helping build one of the world’s most widely used real-time creation platforms. Chairman and co-founder Dr. Stefano Corazza is currently Head of AI Research at Canva, formerly Head of Roblox Studio and Head of Adobe AR, with deep expertise in AI and immersive media. Nura’s leadership team brings together talent from Roblox, Adobe, Unity, Apple, Softimage, Canva, and Disney.
Nura Studios has secured seed funding from iGlobe Partners, Fellows Fund, and Shanda Ventures to support the development and iteration of its AI-powered creative platform. The company is committed to building the long-term infrastructure for series narrative creation, with plans to gradually scale the platform, expand the creator ecosystem, and enhance production capabilities.
About Nura Studios
Founded by pioneers dedicated to democratizing content creation, Nura Studios empowers animation creators with human-driven tools to produce high-quality series stories.