Empowering Thai Youth Sports Dreams Through German Football Training Program and Chulalongkorn University Scholarships
BangkokMay 6, 2026 /PRNewswire/ — Advanced Info Service Public Company Limited (AIS), Thailand’s leading digital infrastructure service provider, today announced a major strategic initiative by officially launching the “AIS SPORT ACADEMY.” Guided by the core philosophy of “Power of People, Powering Thai Sports,” the academy aims to comprehensively enhance the international competitiveness of Thailand’s sports industry.
To achieve this groundbreaking goal, AIS has established deep strategic collaborations with leading domestic and international authoritative institutions, including Chulalongkorn University, the Bundesliga, and the Football Association of Thailand (FA Thailand). The project offers unprecedented opportunities for Thai youth: selected participants will undergo world-class football training in Germany while receiving academic scholarships from Chulalongkorn University Demonstration School. This strategy aims to cultivate versatile elites with both competitive skills and academic excellence, supplying high-quality professionals for the sustainable development of Thailand’s sports ecosystem.
Ms. Kantima Lerlertyuttitham, Deputy Chief Executive Officer and Chief Corporate Officer of AIS, stated: “AIS has always believed that ‘talent’ is the cornerstone of organizational and societal development. For a long time, AIS Academy has played a key role in human resource development by enhancing digital skills and providing equal access to world-class knowledge, empowering both internal and external talent.
This successful talent development model has become deeply embedded in AIS’s DNA. Today, we are extending this proven model to the sports sector. In our view, sports are not just about competition; they are a key mechanism driving national progress, impacting a vast ecosystem of over 10 million people in Thailand. This marks a transformation in AIS’s role—from a mere broadcast channel for sports events to a comprehensive supporter and developer of Thailand’s sports industry. AIS plans to leverage our corporate mission and robust digital infrastructure to empower sports professionals with knowledge, building core competitiveness from the grassroots level. The AIS Sports Academy not only reflects our sincere commitment to giving back to society but also represents a sports institution dedicated to concrete action. We firmly believe: When people are strong, sports are strong; when sports are strong, the nation is strong.”
Ms. Saichon Submakudom, Chief Corporate Communications Officer of AIS, elaborated on the academy’s operational framework: “The AIS Sports Academy views sports from a broader industry perspective. We have built our operational strategy on three core pillars: Opportunities—creating platforms to discover top-tier talent; Knowledge—passing on world-class skills; and Professional—ensuring sustainable career growth for participants.
Through partnerships with the Bundesliga and FA Thailand, we will select outstanding young players for elite training in Germany. At the same time, offering scholarships from Chulalongkorn University Demonstration School is intended to provide these youths with a secure and stable future destination, proving they don’t have to choose between sporting excellence and academic education. This series of efforts embodies the deep integration of ‘sports, education, and opportunity,’ laying the foundation for the long-term development of Thailand’s sports ecosystem.
In the future, the AIS Sports Academy will expand more initiatives with its partners. These projects will go beyond standard events, becoming dynamic platforms for comprehensive development and skill exchange, aiming to elevate the industry from the grassroots to international standards. Currently, we have already implemented several specific plans, including football and basketball training camps, standard coach training for physical education teachers, and more, to ensure the precise dissemination of advanced knowledge. Additionally, we have launched a talent discovery program for a new generation of sports commentators, aiming to broaden career paths and cultivate highly specialized professionals across all levels of the sports industry.”
The official establishment of the AIS Sports Academy marks a milestone. It underscores AIS’s steadfast commitment to leveraging its digital infrastructure and talent development expertise as catalysts, driving large-scale positive change to propel Thailand’s sports industry toward sustainable growth on the global stage.
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