ShanghaiMay 6, 2026 /PRNewswire/ — The 34th China International Bicycle Exhibition (hereinafter referred to as the China Show) opened on May 5 at the Shanghai New International Expo Center.
DAHON’s new independent sub-brand BICECO made a grand debut at booth [E1]1305 with six new models, officially sounding the clarion call to enter the mass market with the core strategy of “Technology Downward, Benefits for All.” The launch of BICECO marks the implementation of DAHON’s “main and sub-brand complementary matrix,” reflecting the company’s determination to make high-quality travel experiences accessible to the mass market.
Dual-Wheel Drive of Main and Sub-Brands Covering High-End and Mass Markets
As a benchmark enterprise in the folding bike industry, DAHON has consistently held a leading position in the high-end two-wheel travel sector, leveraging over forty years of technological expertise and a global market presence.
DAHON launched the sub-brand BICECO to achieve comprehensive market coverage through differentiated positioning: the main brand DAHON continues to focus on technological innovation and the global mid-to-high-end market, while the sub-brand BICECO precisely targets mass consumers. With “high cost-performance ratio + hardcore technology” as its dual engines, BICECO aims to rapidly penetrate third-, fourth-, and fifth-tier cities, enabling more families to enjoy the convenience and quality of two-wheel travel.
BICECO Model Debut: Full Coverage for Urban Commuting and Suburban Outings
The six models showcased by BICECO this time cover multiple scenarios such as urban commuting, long-distance cycling tours, and outdoor off-roading, featuring high speed, light weight, and excellent riding experience, directly addressing the daily travel pain points of mass users:
BOLT: Designed specifically for mountain climbing, suburban outings, and long-distance cycling, it allows unlimited freedom in the city and conquers rugged roads in the wilderness, making it highly popular among students who enjoy off-roading and racing.
ROAM: Features DAHON’s classic aerospace titanium aluminum P-frame, equipped with the patented “vest line” technology for stability and durability; a double-section folding stem and adjustable aluminum alloy T-handlebar emphasize ergonomic design to accommodate riders of different heights.
FLUX: Adopts DAHON’s classic aerospace titanium aluminum K-frame with a stylish and minimalist design; equipped with a Lantu 7-speed transmission system, easily handling various road conditions for daily travel.
PIVOT: Simple and stylish with excellent quality; backed by DAHON’s strict quality control and empowered by “fast lane” technology, offering smooth riding, durability, and high cost-performance ratio.
ORBIT: Features a 20-inch high-carbon steel DAHON classic frame with thick tubing for strong rigidity and stability; argon arc welding technology ensures a robust and sturdy body, safeguarding your ride at all times.
NITRO: Dolphin streamline design exuding sporty and artistic charm; empowered by “fast lane” technology for strong rigidity and stability; perfect ergonomic design ensures comfort and peace of mind on every ride, making it an ideal choice for daily commuting and travel.
Technology for All: Breaking the “Low Price, Low Quality” Dilemma with Listed Company Standards
Although BICECO targets the mass market, it adheres to the principle of “no compromise on quality.” The brand fully shares DAHON’s three core advantages:
Hardcore Technology Heritage: Leveraging DAHON’s over forty years of folding bike R&D experience, BICECO models are equipped with the core “fast lane” patent, endowing the body with strong rigidity, safety, and impressive riding speed.
Rigorous Manufacturing Standards: From material selection to production inspection, BICECO shares DAHON’s strict quality control system as a listed company, completely overturning the perception of “inferior quality” in low-priced bicycles;
Channel Resource Sharing: BICECO will share DAHON’s offline store and online shop resources, making high-quality folding travel accessible to more families.
From May 5 to May 8, we look forward to welcoming you to booth [E1]1305 at the Shanghai New International Expo Center to experience the charm of DAHON’s new sub-brand BICECO!
Note: Product configurations and specifications are subject to the actual product. This article is for reference only.