Legendary Musical “Moulin Rouge! The Musical” World Tour Cast Makes China Debut in Exclusive Performance
ShanghaiMay 6, 2026 /PRNewswire/ — From now until May 20, Shanghai Grand Gateway 66 ignites the city with fervent love, embarking on a journey of romance — the 2026 “LOVE OUT LOUD Citywide Love Hunt” 520 special event, a grand artistic feast about love and freedom, while also celebrating Hang Lung’s 66th anniversary. This event collaborates with Shanghai Media Group Performing Arts to kick off the festivities with the China debut of the world tour cast of the musical “Moulin Rouge! The Musical” (adapted from the film “Moulin Rouge!”). The mall transforms into a magnificent red venue, presenting a series of exquisite themed installations, interactive activities, generous limited-time offers, and partnering with in-store merchants to launch exclusive items, offering customers a refreshed shopping experience.
Cultural and Artistic Extravaganza Kicks Off Citywide Love Hunt
Based on deep insights into contemporary public emotional needs, the Shanghai Grand Gateway 66 520 special event adopts the bold, passionate, romantic, and elegant theme of “Love Hunt,” launching a citywide campaign calling on everyone to LOVE OUT LOUD. The event pays tribute to various forms of love, including self-love, family affection, and friendship, inviting guests to discover the warmth in everyday moments, embrace, and cherish every kind of love.
On May 3 and 4, the world tour cast of the musical “Moulin Rouge! The Musical” passionately performed several classic songs, igniting the atmosphere with their highly infectious live renditions. The show’s lead actress Verity Thompson (playing Satine) and lead actor Nate Landskroner (playing Christian) each delivered solo performances of “Firework” and “Roxanne,” weaving a red dream of freedom and fervent love. They also tenderly sang “Your Song” and “Come What May,” creating an immersive emotional atmosphere with their romantic duet. Lady Ms also brought an energetic performance of “Lady Marmalade,” instantly igniting the audience’s passion and continuously pushing the excitement to new heights.
As a phenomenal Broadway production, the musical “Moulin Rouge! The Musical” swept 10 Tony Awards and won the accolade of “Best Musical.” It has permanent residencies on Broadway in New York, London’s West End, Cologne, and the Netherlands, attracting over 12 million audience members globally.
From May 16 to 17, Shanghai Grand Gateway 66 will also join forces with Candor Theater to present the “Diamond of the Season” cabaret immersive performance, guiding customers through a magnificent ballroom amidst swirling music and elegant costumes, immersing them in a thrilling spectacle and experiencing the vibrant vitality of love.
Red Dreamscape: An Immersive Romantic Journey
During the event, Shanghai Grand Gateway 66 not only transforms into a passionate and magnificent venue but also meticulously crafts an immersive red dreamscape journey, inviting customers to discover love, interact, and receive exclusive gifts.
First Stop: “Love Hunt Maze” is set up in the outer plaza, featuring a replica of the Moulin Rouge windmill, faithfully recreating the story’s setting. While taking photos, customers can also explore the special maze installation, using the four themes of Truth, Beauty, Freedom, and Fervent Love as guiding paths, allowing fate to reveal its own answers for each visitor.
Second Stop: “CAN-CAN Dance Machine” is located on the first floor of the North Atrium. Customers can follow the rhythm, unleash their passion, and challenge for the title of Can-Can King or Queen, with a chance to win ballroom entry tickets and exclusive privileges.
Third Stop: “Capture the Moment” Photo Booth is situated on the second floor of the South Atrium. A specially designed photo booth with limited-edition “Moulin Rouge! The Musical” themed photo paper allows people to freeze their passionate moments in the name of love.
Fourth Stop: “Gilded Lucky House” is located on the inner street, letting customers catch their lucky moments amidst flying ribbons.
Surprise Stop: “Exquisite Treasure House” is on the third floor of the South Atrium. By completing designated tasks at any three of the above stops, customers can redeem exclusive limited-edition “Moulin Rouge! The Musical” surprise merchandise. Additionally, the mall’s observation elevators are also freshly decorated with a “Moulin Rouge! The Musical” theme, replicating the passionate and magnificent red ambiance, allowing customers to immerse themselves in the rhythm and melody of love as they stroll. Everyone is invited to embark on this love hunt journey in this spring season filled with love.
Exclusive Premiums Lead a Shopping Carnival
During the event, multiple brands within Shanghai Grand Gateway 66 are launching a series of limited-edition items and new product debuts, blending modern fashion and romantic artistic inspiration into the shopping experience, creating an immersive shopping enjoyment with style and taste for customers:
Cartier launches the new Clash de Cartier onyx pendant necklace, showcasing the brand’s iconic aesthetic style; BULGARI presents the new Serpenti Gold & Steel Tubogas creation, interpreting the classic charm of the serpent; Qeelin brings the WuluWulu white gold diamond necklace and high jewelry collection, featuring gourd shapes and ruby accents, embodying Eastern auspicious symbolism.
EMPORIO ARMANI specially presents two exclusive women’s ready-to-wear pieces, interpreting contemporary elegance with sharp tailoring and urban textures, injecting confidence and strength into the look; Jo Malone London brings the limited-edition Blossoms collection — Frangipani Flower Cologne, sketching a romantic summer atmosphere with fresh, rich white floral scents, showcasing refined lifestyle taste; GUERLAIN presents two 2026 limited-edition fragrances — Muguet and Cherry Blossom Eau de Toilette, interpreting the essence of blooming with floral themes, conveying French elegance and poetic romance.
Extending the sensory experience from fashion and fragrance to taste, the mall collaborates with premium F&B merchants to launch exclusive red-and-black limited-edition culinary feasts:
Lady M specially presents the “Love Hunt Moment • Sweet & Cool Duo” set. The classic French dessert Peach Melba Mille Crêpes echoes the agility and elegance on stage with its light texture, becoming synonymous with French romance; Entropy brings the limited-time Neon Sweetheart Mousse Cake, with a rich, smooth dark chocolate base paired with a tangy, refreshing red fruit mousse, offering complex layers of flavor; PS Café specially presents the event-exclusive items Affogato and Moulin Rouge Special • Pink Berry Sangria; AGelato launches the exclusive “Love out Loud!” limited-edition ice cream for a limited time, featuring a cream strawberry flavor paired with a limited-edition Moulin Rouge cookie, a taste of springtime affection.
Meanwhile, to give back to the loyal support of consumers for Shanghai Grand Gateway 66, the mall will launch three days of重磅 exclusive benefits from May 16 to 17 and May 20, including multiple shopping rewards and member-exclusive privileges, covering purchase-with-gift promotions, mall-wide multiplier points mechanisms, and lucky draws. These rich shopping rewards and limited-edition surprises will continue to unleash festive consumer vitality, offering customers a more qualitative and sincere immersive shopping experience.
From “The Phantom of the Opera” to “B for Busy,” and now to the exclusive debut of the musical “Moulin Rouge! The Musical” and the cabaret feast, every year during the romantic season of 520, Shanghai Grand Gateway 66 brings heavyweight performances, meticulously crafts immersive romantic ambiance settings, and offers sincere exclusive benefits, providing guests with refreshing artistic and cultural experiences and conveying the power of “love” to consumers. Whether exploring desired items or capturing sweet moments, this will become an ideal space carrying warmth and love.
In the future, Shanghai Grand Gateway 66 will continue to break traditional commercial boundaries, with a “customer-centric” core and emotional resonance as a link, continuously iterating high-end lifestyle benchmarks through cross-sector collaborations between commerce, art, and culture, along with diverse experiential activities, becoming a Shanghai commercial landmark that carries, embraces, and accompanies the growth of the city’s populace.