LianyungangMay 6, 2026 /PRNewswire/ — After the mascot “Monkey Bao” went viral online for its adorable “pants-dropping” moment, Lianyungang is seizing this “torrential wave of traffic” to usher in a new era of urban event-driven economy collaboration. On May 6, the city of Lianyungang in Jiangsu Province held a special press conference to unveil the strategic cooperation plan for the 21st Jiangsu Provincial Games and Lianyungang’s event economy — the “Forging the Golden Cudgel Together” initiative. The Golden Cudgel, a symbol of daring, perseverance, and dream-chasing in *Journey to the West*, embodies this spirit. With the slogan “Every ounce counts, a million pounds of win-win,” Lianyungang extends a co-creation invitation to global partners: “13,500 pounds of opportunities, let’s win together!”
The “Forging the Golden Cudgel Together” plan outlines four categories of partnership with a detailed list of benefits, embracing both leading enterprises and every small dreamer. The partnership tiers are: “Sea-Calming Pillar • Strategic Partner,” “Refined Golden Cudgel • Co-Creation Partner,” “Arena Anchor • Growth Partner,” and “Wishful Embroidery Needle • Dream Chaser.” The investment thresholds range from a maximum of 30 million yuan to a minimum of 3,000 yuan, with 10 “lucky koi” selected by lottery to enjoy benefits for free. The accompanying benefits package includes urban branding, honors, services, consumption, and business perks.
In 2026, the 21st Jiangsu Provincial Games will be held in Lianyungang, coinciding with the “Su Chao” (Jiangsu Super League) double-event, bringing new opportunities to the city’s event economy. Hu Zhu, member of the Standing Committee of the Lianyungang Municipal Party Committee, Secretary-General, and Head of the Propaganda Department, elaborated on the city’s vision through three stories: the magnanimity of “Monkey Bao,” the warmth of “a cup of milk tea,” and the breadth of “handmade wearable nails.” “Monkey Bao’s story reflects the city’s free-spirited openness; the milk tea story showcases the city’s vibrant competition; and the wearable nails story illustrates Lianyungang’s dialogue with the world. We sincerely invite you to become our ‘city partner,’ seizing the opportunities of the event economy and building a bright future together!” he said.
At the press conference, Zhu Yaohui, Chairman of Jiangsu Tanggou Liangxianghe Liquor Co., Ltd., and Fang Hao, founder of Zuoxinfang Fresh Fruit Tea, shared their stories and dreams, adding energy to the Golden Cudgel and illuminating the city’s vision.