ShanghaiMay 7, 2026 /PRNewswire/ — Recently, Hilton Group announced the signing of two lifestyle brand projects in Jiangsu Province, including the Curio Collection by Hilton in Nanjing and the Tapestry Collection by Hilton in Wuxi. The signing and implementation of these two projects will further enrich Hilton Group’s lifestyle brand portfolio in the Jiangsu market, reflecting the Group’s continued investment in the Yangtze River Delta cultural tourism consumer market, and addressing segmented accommodation needs through a diversified brand strategy.
Xia Nong, President of Business Development, Greater China and Mongolia, Hilton Group, stated, “Lifestyle brands are one of Hilton Group’s key strategic pillars. Jiangsu boasts both profound cultural heritage and diverse tourism resources. By introducing lifestyle hotels with distinctive styles and unique experiences, we aim to meet guests’ personalized needs while delivering resilient long-term value returns for owners.”
As Jiangsu Province continues to promote high-quality development in the cultural tourism industry, advocating for the creation of more “immersive city” tourism and leisure spaces, and accelerating quality improvement initiatives for tourist resorts, new development opportunities have emerged for emerging accommodation formats such as lifestyle hotels. Hilton Group will leverage the positioning of different cities within the regional development framework and cultural tourism consumption trends to precisely deploy a diverse range of lifestyle brands, actively participating in the enhancement of regional urban functions and the development of the cultural tourism market.
- Curio Collection by Hilton in Xianlin, Nanjing: Planned with 232 guest rooms, this marks the first signing of a Hilton Group lifestyle brand in Nanjing. Curio Collection by Hilton is dedicated to combining global quality with local culture. Located in Qixia District, the hotel will fully integrate local elements to create a property with local cultural charm, offering differentiated lifestyle products and services to meet diverse leisure and business accommodation needs, thereby supporting the functional upgrade and high-quality development of the area. The hotel is expected to open in 2028.
- Tapestry Collection by Hilton in Wuxi: This project is expected to be the debut of the Tapestry Collection by Hilton brand in the Yangtze River Delta. Located in the core area of Huishan New Town, the hotel will be renovated from an existing U-shaped building, creating 150 guest rooms that blend cultural experiences with lifestyle aesthetics. It aims to inject new vitality into the region’s international high-end living system, focusing on supporting urban capacity enhancement and industry-city integration, while continuously unleashing new momentum for consumption upgrades. The hotel is expected to open in 2028.
Rendering of Curio Collection by Hilton in Xianlin, Nanjing (left) and Rendering of Tapestry Collection by Hilton in Wuxi (right)
As one of the largest and fastest-growing international hotel management groups in China, Hilton Group continues to intensify its lifestyle brand strategy, achieving significant results. Over the past year, the Group has witnessed the opening of several landmark projects in China, including Canopy by Hilton Shanghai Fengxian, Motto by Hilton Hong Kong SoHo, Tapestry Collection by Hilton Guangzhou Mansion, and Curio Collection by Hilton Luoyang Rongque, continuously enriching accommodation offerings with personality and destination experiences. Looking ahead, Hilton Group will continue to advance the development and deployment of lifestyle brands in core cities and emerging destinations, actively tapping into the growth potential released by segmented markets.