Here’s a polished English translation of the Chinese title: **Redefining the Active Skincare Scene | PMPM Pianpian x Super Monkey: A New Paradigm of Cross-Brand Collaboration Centered on “Daring to Be Yourself”**

ShanghaiMay 6, 2026 /PRNewswire/ — As consumption returns to rationality, users no longer pay for mere “concepts” but are moved by “solutions” that address real pain points.

When skincare meets fitness, it’s not just a crossover of categories but a deep dialogue between two life philosophies. The collaboration between PMPM and SUPERMONKEY may initially appear as a clash between beauty and fitness, but upon closer inspection, it’s a mutual pursuit between two “game-changers” in their respective industries.

One has redefined skincare for young Chinese over six years; the other has reshaped urban exercise habits over twelve. In March 2026, the two joined forces under the banner of “Strength to Create, Dare to Be Yourself,” filling a neglected gap—post-workout skin repair.

I. Converging Paths to a “Solution”

In 2020, when PMPM was born with the DNA of “Exploring the World,” it chose a challenging path: in a skincare red ocean dominated by international giants, it defined a new category—”oil-serum” from scratch. Six years of refinement led PMPM to collaborate with the Chinese Academy of Inspection and Quarantine, globally proposing for the first time the “22-Year-Old Skin Oil Turning Point” theory, offering a scientifically innovative oil-serum solution balancing texture and efficacy.

In 2014, while traditional gyms pushed annual memberships, SUPERMONKEY disrupted the scene with a “pay-per-session” model, breaking the shackles of prepaid cards and offering a liberating solution of “Let Me Be Me.”

Both brands—one bringing innovative skincare solutions from global exploration, the other reshaping rules through sweat—met at the spiritual coordinate of “staying true to users’ real needs.”

II. Precision Alignment of Science and Scenario

(1) The Golden 30 Minutes: Filling a Neglected “Vacuum Zone”

In SUPERMONKEY’s locker rooms lies a truth long overlooked by the industry: within 30 minutes after intense exercise, pores dilate and water-oil levels plummet—this is the skin’s “golden repair window.”

Yet, existing solutions are often fragmented—either hydrating without replenishing oils, or heavy and greasy, clashing with the workout context. This is a “blank zone” left by both traditional beauty and fitness industries.

PMPM’s pioneering “oil-serum” category perfectly fills this gap. In 2023, PMPM, in collaboration with the Chinese Academy of Inspection and Quarantine and other authoritative research institutions, launched the world’s first study on young Chinese skin (under 40), building an industry-benchmark “Young Chinese Skin Parameter Model” and uncovering a key finding: age 22 is a critical turning point for sebum secretion in Chinese women, making exogenous oil replenishment vital for barrier repair. PMPM’s innovative dual-phase formula—combining oil and water—solves the issues of “sticky, hard-to-absorb traditional oils and insufficient efficacy of serums,” while providing deep nourishment needed post-workout, perfectly suiting immediate repair needs in fitness scenarios.

In this collaboration, PMPM brings its six-year expertise in oil-serum innovation into SUPERMONKEY’s workout scenarios, precisely targeting post-exercise skin concerns:

1. Immediate Repair (“Rose Water & Boiled Egg” CP): A fire extinguisher for dryness, itchiness, and redness. Helps replenish water and oil lost from heavy sweating, seizing the golden repair window post-workout to aid skin repair and improve skin condition.
2. Deep Nourishment (Truffle Black Gold Oil & Bubble Oil): Easily penetrates and absorbs, helping improve collagen loss and sagging concerns post-exercise.
3. Basic Care (White Truffle Essence Toner & Lotion): Acts as the first repair barrier post-workout, opening absorption channels for subsequent serums, helping skin regain plumpness and radiance after heavy sweating.

“A good collaboration isn’t just about stacking two brands; it’s about finding the intersection of their product innovations to create new value for users.”

(2) Large-Scale Penetration: From 200 Stores to 200 Million Resonances

Spiritual resonance requires solid grounding. PMPM and SUPERMONKEY demonstrated strong offline scene penetration, turning this collaboration into a hands-on exercise in “brand efficiency.”

First, coverage breadth. Over 200 SUPERMONKEY stores nationwide were fully mobilized, covering core cities like Beijing, Shanghai, Shenzhen, Chengdu, and Hangzhou, with average monthly foot traffic exceeding 10,000 per store and total exposure surpassing 200 million impressions.

Second, targeting precision. Unlike traditional in-store displays, PMPM achieved precise distribution of 500,000 product samples through multiple touchpoints—sponsored surprise classes, post-class gifts, and coach recommendations—embedding product experience into every aspect of the workout scenario, deeply covering core users.

Finally, experience depth. Xintiandi, People’s Square, and Jing’an Temple—each a “city icon” of Shanghai. The co-branded themed stores were not just visual display spaces but immersive experience settings. From store design and product displays to class offerings and service details, the concept of “workout skincare” as a healthy lifestyle was communicated holistically.

This three-dimensional offline marketing layout reflects PMPM and SUPERMONKEY’s deep understanding of channels. Amid rising online traffic costs, the brands chose to cultivate high-quality offline scenarios, enhancing brand exposure quality and laying the groundwork for user conversion and word-of-mouth.

(3) Value Resonance: When “Dare to Be Yourself” Meets “Let Me Be Me”

Among SUPERMONKEY’s 4 million registered users, urban middle-class women aged 24-40 are the core demographic. They set high standards for themselves, pursue excellence and challenges, have aesthetic attitudes, reject being defined, and prioritize quality of life and self-investment, with clear demands for product efficacy and experience. This aligns precisely with PMPM’s core user profile.

Based on this profile, PMPM x SUPERMONKEY built a complete user value system across four dimensions:

1. Functional Value: Meeting actual post-workout skin repair needs. Immediate repair with one-application absorption and dual water-oil replenishment offers a professional skincare solution for fitness enthusiasts.
2. Emotional Value: Finding a stronger self. Releasing stress through sweat and regaining confidence through skin care. Each post-workout repair becomes a gentle act of self-care, elevating product use into a ritual of self-compassion.
3. Experiential Value: Creating a one-stop “workout skincare” healthy lifestyle. From booking classes and exercising to post-class repair and sharing experiences, seamless integration across the entire process creates a complete user experience.
4. Social Value: Gaining lifestyle recognition. SUPERMONKEY users form a high-quality social network. Through the collaboration, PMPM quickly integrated into this community, earning brand recognition and social currency value.

(4) User Co-Creation: Trust Rebuilt Through “Sweaty Bare Faces”

The most surprising aspect of this collaboration wasn’t the brands’ proactive promotion but users’ spontaneous participation.

On social platforms, many users posted “sweaty bare-faced” selfies, sharing post-workout skin conditions along with product usage experiences and feedback. Many reported that using products after heavy sweating helped alleviate skin tightness and discomfort, improved dryness, and noted the gentle, skin-friendly texture, refreshing non-sticky absorption, and pleasant fragrance. Fitness enthusiasts also praised the cross-industry collaboration, finding it aligned with daily skincare needs for active individuals.

“When users are willing to share their real bare-faced photos to express their experiences, the trust connection between brand and consumer is established.”

III. Exploring the Boundaries of Self

The PMPM x SUPERMONKEY collaboration offers the industry a sample of “long-termism” thinking.

It proves that, in an era of fading traffic dividends, what truly moves users is “real scenarios” and “practical solutions.”

PMPM provides an innovative oil-serum solution—six years of dedication to solving young Chinese people’s skin issues;

SUPERMONKEY provides an innovative fitness solution—twelve years of persistence to help more people build exercise habits.

This is not just a collision of skincare and fitness but an experiment in exploring the boundaries of self. In SUPERMONKEY’s surprise classes, we see behind every drop of sweat the unwavering determination to be undefined and dare to be oneself. When two brands committed to being themselves meet, they create not 1+1=2 but a new value field.

Strength to create, dare to be yourself.

This is what PMPM and SUPERMONKEY aim to convey—and what everyone who chooses them is already practicing.