XiamenMay 9, 2026 /PRNewswire/ — As golf continues to gain popularity in China, the youth segment is rapidly expanding. More and more children are stepping onto the greens, honing their willpower and shaping their character with every swing. However, a key question arises: beyond building tournament platforms, what can brands do for the long-term growth of the next generation of players? At the 2026 FILA National Youth Golf Elite Challenge Xiamen stop, FILA KIDS offered its answer.
On May 8, the tournament, bringing together outstanding young players from across the country, officially kicked off the men’s and women’s Group A and B competitions at the Orient (Xiamen) Golf & Country Club, marking the start of the 2026 FILA Youth Golf Series. Now in its third consecutive year, the series continues under the theme “Swing into the Future,” adopting a format of “4 Elite Challenges + 1 Annual Finals.” All groups include men’s and women’s A, B, C, and D categories, with Xiamen once again hosting the opening event. Behind this tournament, FILA KIDS is driving a systematic upgrade of China’s youth golf ecosystem through a tripartite model of “professional equipment technology + full-chain event services + long-term talent empowerment.”
At the opening ceremony held that afternoon, attendees included Wu Mingxian, Deputy Secretary of the Party Leadership Group and Second-Level Inspector of the Xiamen Municipal Sports Bureau; Zheng Zhijun, Director of the Sports Industry Division of the Xiamen Municipal Sports Bureau; Le Cheng, Project Supervisor of the Youth Department of the China Golf Association; Liang Wenchong, FILA GOLF Brand Ambassador and former head coach of the China National Golf Team; Alan Kim, General Manager of FILA Golf Division; You Huimin, General Manager of FILA KIDS Brand; Wang Tao, Sports Marketing Director of Anta Group; and player representatives Ni Ruohan and Wang Qianzhou.
Group photo of guests and participating players at the opening ceremony
Professional Tech Equipment, Unleashing Freedom in Youth Swings
The physical form and movement habits of young players differ significantly from adults, and simply “scaling down” adult equipment cannot truly meet their needs. As FILA KIDS General Manager You Huimin stated in a media interview: “FILA KIDS combines professional equipment technology with full-chain event services to create a professional, comfortable, and ceremonial on-site experience for young players, fully supporting their focused performance and growth. On the equipment front, we have developed tournament-exclusive full sets of gear tailored to young athletes’ body shapes and movement habits, using cool-feel, quick-dry, high-elasticity, and unrestrictive tech fabrics that offer professional sun protection and breathable moisture-wicking properties, greatly enhancing freedom of movement.” Whether training for long hours under the scorching sun or competing in tense final rounds, children can stay dry and comfortable, focusing on every swing.
General Manager You Huimin further elaborated: “In terms of event support, we provide high-quality official player portraits, exclusive gear packages, on-course logistics, and professional medical assistance throughout the process. We also create a professional-level tournament ceremony, capturing growth moments with exclusive imagery. This not only offers professional on-course attire and sports protection but also ensures every participating player enjoys a comfortable, professional, and high-quality tournament experience with a sense of belonging.” This “full-process companion service” is indeed rare in domestic youth tournaments. The message the brand aims to convey is straightforward: every young participant deserves to be treated with the same standards as professional players.
FILA KIDS General Manager You Huimin with signed player Wang Qianzhou
Beyond Tournament Sponsorship: A Leader in the Youth Golf Ecosystem
At the opening ceremony, a special segment drew attention: Yang Mingyuan, champion of the 2025 FILA China Youth Golf Elite Series Men’s Group A; Ni Ruohan, champion of the Women’s Group A; and rising young player Wang Qianzhou officially joined the FILA family. FILA KIDS Brand General Manager You Huimin and FILA Golf Division General Manager Alan Kim jointly completed the signing ceremony. The three young players will receive strong support from FILA’s resources, embarking on a brighter path in their golf pursuits.
This is not only the brand’s recognition of outstanding young players but also a reflection of FILA KIDS’ long-term philosophy of “From the Course to the Future.” Ni Ruohan shared on-site: “By winning the FILA China Youth Elite Championship last year, I earned the opportunity to participate in professional events on the China Women’s Tour, which broadened my horizons.” Yang Mingyuan’s father remarked: “The lineup, venue, competitive level, and surrounding services of the FILA Youth Series are among the best in China, greatly benefiting the children’s development.” Wang Qianzhou also expressed anticipation: “I’m delighted to return to the FILA Youth Series, competing and learning alongside excellent peers of the same age.”
Liang Wenchong conversing with Wang Qianzhou, Ni Ruohan, and Yang Mingyuan’s father
FILA GOLF Brand Ambassador and Chinese golf legend Liang Wenchong also attended the opening event. He highly praised the tournament ecosystem represented by the FILA Youth Golf Series: “Tournaments with training value are professionally organized, with rigorous formats and challenging courses. They allow children to compete against high-level opponents, improving their skills, honing etiquette, building resilience under pressure, and, most importantly, developing the right mindset toward winning and losing. The FILA series excels in this regard.”
Liang Wenchong speaking on-site
Swing into the Future: FILA KIDS Growing Together with the Next Generation of Golf Youth
From equipment technology to event services, from signing promising young talents to building professional-level tournament experiences, FILA KIDS is steadily advancing from “brand exposure” to “ecosystem leadership.” Collaborating with professional IPs like the FILA GOLF Women’s Elite Series, the FILA brand has established a comprehensive layout in the golf field, covering youth and women, as well as amateur and professional segments.
The 2026 FILA National Youth Golf Elite Challenge Xiamen stop will run until May 10, with Groups A and B playing three rounds and Groups C and D playing two rounds. The male and female champions in each group will directly qualify for the 2026 FILA China Youth Golf Elite Championship—the highest-level, first-tier event of the China Golf Association.
Every swing on the green is a dialogue between youth and the future. As Ms. You Huimin stated: “In the future, FILA KIDS will adopt a dual-track model of ‘tournaments + training camps’ to continuously support the development of China’s youth golf talent, accompanying young players on their journey of growth as they strive for higher-level competitions.” This is the true essence of “Swing into the Future”—and the shared growth commitment of FILA KIDS and the next generation of golf youth.