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São Paulo, BrazilMay 11, 2026 /PRNewswire/ — Recently, Zhao Chongmin, Director of the Greater China Transportation Service Division at TÜV SÜD (hereinafter referred to as “TÜV SÜD”), led a delegation to visit the Instituto da Qualidade Automotiva (IQA) in Brazil. Sergio Hiroshi Kina, Operations Manager at IQA, along with the relevant team representatives, hosted the meeting. The two sides engaged in high-level discussions on deepening existing INMETRO certification cooperation for components, expanding new business in complete vehicle compliance, and exploring potential opportunities in emerging fields, while jointly celebrating the 20th anniversary of their collaboration.
Group photo of TÜV SÜD’s visit to IQA for exchange
Deepening Comprehensive Collaboration, Forging New Paths for Market Access
As the fourth-largest automotive market globally, Brazil is attracting increasing investment and deployment from overseas complete vehicle and supply chain companies, driven by its market potential and industrial policies. Against this backdrop, close collaboration between technical service providers and local product certification bodies has become a key pillar for companies to efficiently and compliantly enter the Brazilian market.
During the exchange, the two sides reached a consensus on optimization directions for the existing INMETRO certification cooperation for components, aiming to further enhance audit efficiency and mutual market influence through standardized management. Addressing new compliance requirements for complete vehicles, particularly based on Brazil’s INMETRO Ordinance No. 59/2022, “Regulation for Conformity Assessment in the Manufacturing of Accessible Buses for Urban Public Passenger Transport,” the parties preliminarily aligned on core aspects such as mandatory certification processes, factory audits, and the division of qualifications and responsibilities. They also confirmed a joint intention to provide one-stop market access services for Chinese original equipment manufacturers (OEMs) entering the Brazilian market.
Furthermore, looking at medium- to long-term trends in the automotive industry, the two sides exchanged views on frontier areas such as digital business and sustainable development. Leveraging their respective mature business systems, TÜV SÜD and IQA explored the feasibility of jointly developing tailored solutions for the Brazilian automotive market, aiming to cultivate new growth drivers for the future while consolidating traditional cooperation advantages.
Two Decades of Partnership, Embarking on a New Milestone
During the exchange, the two sides jointly held a ceremony to celebrate the 20th anniversary of their collaboration. Over the past two decades, TÜV SÜD and IQA have established robust technical trust and efficient coordination mechanisms in the certification of vehicle components exported to Brazil, providing strong technical support for numerous component manufacturers, including those from China, to enter the Brazilian market. This high-level dialogue not only summarizes past cooperation achievements but also marks a step forward for the partnership into broader and higher-level domains.
Representatives from TÜV SÜD and IQA celebrate the 20th anniversary of cooperation
Zhao Chongmin of TÜV SÜD stated: “IQA is a key global strategic partner for TÜV SÜD. The accumulated cooperation over the past 20 years has not only given us a deep understanding of Brazil’s compliance system but also made us acutely aware that efficient local collaboration can bring tangible access conveniences to the entire industry chain. Facing the urgent demand from Chinese automakers to explore the Brazilian market, TÜV SÜD looks forward to further integrating resources with IQA to jointly provide the industry with forward-looking and efficient overall solutions, helping to interconnect technical standards and accelerate product market access.”
Sergio Hiroshi Kina of IQA fully affirmed the long-term cooperation results and noted: “The current Brazilian automotive market is at a critical juncture of technological upgrades and regulatory updates. Through deepened collaboration, IQA and TÜV SÜD achieve synergy and complementarity between technical expertise and local insights, jointly providing more systematic compliance services for international automakers entering Brazil, especially the emerging Chinese OEMs. Together, we aim to promote efficient alignment between regulatory systems and corporate practices.”
This strategic dialogue has propelled the partnership between TÜV SÜD and IQA into a new phase. The two sides will continue to leverage their respective technical strengths and regional resources to support sustainable, high-quality development for Chinese and global automakers in the Brazilian market, while providing a replicable practical model for cross-regional technical standard coordination and market access facilitation.
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