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ShanghaiMay 13, 2026 /PRNewswire/ — On May 8, Brother Industries, Ltd. (hereinafter referred to as Brother Group) officially released its financial report for the fiscal year 2025. The report shows that Brother Group’s global net sales for the fiscal year 2025 reached 893.5 billion yen, an increase of approximately 5.3% year-over-year; operating profit grew by about 15%, demonstrating the Group’s robust resilience amid the complex global economic environment.
Brother Group’s Fiscal Year 2025 Financial Results Release
Printing Business Steadily Leads, Chinese Market Shows Potential
According to the financial data, the Printing and Solutions business, as the Group’s core segment, contributed approximately 63.9% of net sales, achieving a 4.7% increase. Although the segment’s operating profit saw a 1.3% decline due to global supply chain and cost fluctuations, the Group still achieved an overall profit leap through refined operations.
Notably, the Chinese market has gradually become an important growth engine for Brother Group. Currently, the Chinese market accounts for about 10.2% of the Group’s global sales, with a growth rate ranking among the top in the Group’s markets across more than 40 countries and regions worldwide.
From “Translator” to “Definer”: Comprehensive Upgrade of China Strategy
Facing the rapidly changing market environment, Ms. Zhang Yan, Chairperson and President of Brother (China) Commercial Co., Ltd., the sales arm of the Printing and Solutions business in mainland China, stated: “We are in an era of unprecedented change. Technological waves are reshaping business logic, market boundaries are increasingly blurred, and uncertainty has become the new normal. Thanks to the localization strategy of ‘Global Platform + Chinese Technology + Chinese Speed,’ we, as a sales company, always stand on the front line, listening to the most authentic customer feedback.”
Ms. Zhang emphasized that Brother (China) is striving to fully leverage its role as a bridge connecting Brother Group’s proprietary technologies with local Chinese demand. “We are not the Chinese translator of global products. Instead, we start from the needs of Chinese users to define products in reverse, driving the feedback of Chinese users’ voices into the development of product software and hardware, to better serve the Chinese market,” Ms. Zhang said.
“Cloud Print” Model Launched, Efficient Production-Research-Sales Cycle
Guided by the China strategy, in recent years, Brother (China) has actively collaborated with the Group’s R&D centers and production factories in China to promote an efficient cycle of production, research, and sales. The rapid implementation of the “Cloud Print” model is a key testament to this.
Addressing user pain points in consumables procurement, such as “difficulty in selecting models, tedious price comparisons, and difficulty distinguishing genuine from fake,” the sales frontline at Brother (China) keenly captured these issues and relayed them to the R&D center in China, which quickly invested in model prototyping and validation. This led to the development of the “Cloud Print” mini-program and supporting hardware devices, which were then put into production. This model breaks away from traditional hardware sales logic: users can top up page counts on the Brother Cloud Print mini-program based on actual usage, without bearing the cost of consumables like drums, toner, and ink. This innovative “pay-per-page + consumables included” model, once launched, was widely praised for its integrated user experience combining “device + service + benefits.” Currently, the Cloud Print product covers both inkjet and laser categories.
Innovative Launch of the “Cloud Print” Model
In recent years, Brother has deeply recognized that customer needs have evolved from simple product delivery to comprehensive expectations for integrated solutions and sustainable value growth. To this end, Brother (China) is actively driving the transformation of its internal organizational structure from “product-oriented” to “user-oriented.” This is not only to deliver value to users more agilely but also to look forward to integrating resources and pooling wisdom to work together with the vast number of Chinese users for a win-win future in uncertain times.