Deepening Scene Value, Empowering Industry Symbiosis
ShanghaiMay 13, 2026 /PRNewswire/ — From May 12 to 14, 2026, the 30th China Beauty Expo (CBE) grandly opened at the Shanghai New International Expo Centre. As a leading enterprise in the perfume and fragrance industry exhibiting for the fifth consecutive year, Yingtong Group showcased its 47 brands at the event. The booth, featuring a ribbon gift box as its core visual theme, integrated smart technology devices to create an immersive and differentiated exhibition experience.
At this year’s expo, Yingtong Group comprehensively demonstrated its brand innovation and industry empowerment capabilities. It not only brought six CBE debut brands and 14 annual launch new products, but also won multiple industry authoritative honors with its high-quality products, showcasing strong product innovation momentum. Furthermore, for the first time, it introduced a standardized, ready-to-implement scene-based fragrance growth solution to national channel partners. Leveraging cutting-edge technology interactive experiences such as brainwave fragrance emotion detection, the Group systematically presented its full-chain product layout and in-depth industry insights in the perfume and fragrance sector from three core dimensions: product innovation, technology empowerment, and channel value. This continuously supports the upgrade of national consumption for a better life and promotes the high-quality, sustainable development of China’s fragrance industry.
Front panoramic view of Yingtong Group’s exhibition area
Premieres and Technology Resonate, Leading the High-Quality Upgrade of the Scent Economy
With the rise of emotional consumption and health trends, perfumes and fragrances are increasingly integrating into daily life, becoming important tools for emotional management and expression. Industry competition has shifted from simple scent comparisons to a comprehensive contest of scene value, emotional value, and scientific value. Through this exhibition, Yingtong Group completed a systematic exploration from product to experience.
At this CBE, Yingtong Group assembled six perfume brands, including CULTI, ZEGNA, MERCEDES-BENZ, and CARRIERE FRERES, for their CBE debut. Simultaneously, 14 global and China-first launch perfume and fragrance new products were unveiled, using a continuously improving diverse brand matrix to meet consumers’ varied olfactory needs and emotional expressions. At the same time, leveraging sustained product innovation and market reputation, multiple Yingtong brands received industry authoritative recognition: FERRAGAMO, COACH, JIMMY CHOO, SANTA MONICA, and TOMMY HILFIGER were honored with the “CBE Daily Chemical Good Brand” title; VERSACE’s Pink Shimmer perfume and 4711’s Invigorating Fig & Vetiver cologne both won the 2026 CBE Meiyi BEAUTY • Annual Self-Indulgence Life Fragrance Award.
Yingtong Group main brand area
To further solidify the scientific and empirical basis of fragrance’s “emotional value,” Yingtong Group specially invited Shanghai Institute of Technology to bring brainwave fragrance emotion detection technology to the site, exploring more possibilities for fragrances in product development and consumer experience through technological means. After wearing a brainwave detection headset and smelling fragrances, the instrument captures brainwaves to convert subjective feelings like pleasure and relaxation induced by the scent into visual data charts. This “scent visualization” experience breaks the traditional “smell-describe-choose” model, using scientific evidence to strongly endorse the emotional healing value of fragrances, pushing the fragrance industry from perceptual aesthetics to a new stage of rational value.
Amplifying Reach and Advancing Solutions, Empowering Long-Term Channel Growth
Currently, the fragrance industry is transitioning from product supply to a new phase of value creation and ecological collaboration. Channels face common industry challenges such as upgraded consumer demands, insufficient scene experiences, and operational systems needing improvement. Addressing industry trends and channel pain points, Yingtong Group’s empowerment system, including boosting market visibility and promoting scene-based consumption, helps business partners achieve a value loop from brand exposure to terminal conversion.
For channel operations, Yingtong Group has launched targeted scene-based fragrance solutions. Different from the industry’s simple product bundling or gift box combinations, the solution deeply aligns with Chinese consumers’ life trajectories, focusing on high-frequency, essential consumption scenes like festive gifting, life milestones, and self-indulgence. The expo featured eight festive scenes and a 520 gift box display area, providing channel partners with “ready-to-use” solutions. This helps channels reduce operational complexity, improve sales efficiency, and achieve an upgrade from single-product sales to scene value management.
Yingtong Group festive scene gift box display area
Yingtong Group festive scene gift box display area
Lin Jing, CEO of Yingtong Group and an industry expert serving as Vice Chairman of the CBE Brand Alliance for multiple terms, stated: “China’s fragrance market is entering a new phase from scale expansion to value operation. Future competition is not just about the number of brands, but also about channel efficiency and the ability to understand scenes.” She further pointed out that Yingtong Group will continue to share the long-term growth dividends of the scent economy with industry partners through a full-category brand ecosystem and multi-dimensional empowerment solutions.
Wang Wei, COO of Yingtong Group, said in an on-site interview: “The biggest change in the fragrance industry today is the dual restructuring of consumption logic and business logic. During this industrial transformation, Yingtong’s core positioning is no longer just a brand agent, but an ecological enabler and value operator of China’s fragrance industry. Through continuous product innovation, scientific empirical research, and B-end scene-based empowerment, we aim to provide consumers with more precise, healthier, and more locally adapted fragrance experiences, while offering channel partners business solutions that are implementable, value-adding, and sustainable for long-term operation. Together, we will achieve the industry’s long-term high-quality development.”
Relying on nearly four decades of global fragrance operations, Yingtong has always been committed to the industry’s long-term development, adhering to diversified brand layouts, continuous technological innovation, and deep channel symbiosis. From product premieres and scientific validation to scene solution implementation and channel ecosystem co-creation, this CBE fully demonstrated Yingtong’s industry thinking based on the dual upgrade of product value and channel value. In the future, Yingtong will continue to play a leading role as a flagship enterprise, with an open and symbiotic ecological posture, continuously iterating innovation capabilities, and a deeply implementable channel empowerment system. Together with brands, channels, and industry partners, it will broaden the value boundaries of China’s fragrance industry and write a new chapter in the high-quality development of the scent economy.