Wuhu, ChinaMay 17, 2026 /PRNewswire/ — In an era of accelerating integration between artificial intelligence and the digital content industry, how to leverage new technologies to foster new productive forces has become a core proposition for both local economies and tech enterprises.
Seizing this opportunity, at the opening ceremony of the Wuhu Shenshan Cultural Technology Industrial Park and the Digital Cultural Industry Chain Ecological Matchmaking Conference, the “Shenshan Cup” 2026 Global University AI Micro-Drama Creation and Game Design Competition (hereinafter referred to as the “Competition”) was officially launched. Co-hosted by the Propaganda Department of the Wuhu Municipal Committee of the Communist Party of China, the Wuhu Municipal Bureau of Culture and Tourism, the People’s Government of Jiujiang District, and 37 Interactive Entertainment, the Competition aims to build an innovative practice platform open to the whole society, facilitating the efficient transformation of youth innovation achievements into industrial projects.
Dual Tracks Running in Parallel, Broadening the Boundaries of Digital Content Creation
The Competition has meticulously set up two tracks: “Gameplay Innovation” and “AI Micro-Drama Creation,” inviting young talents from universities worldwide to use technology as their brush to paint the blueprint of the digital industry.
The Gameplay Innovation Track is divided into two directions: “Fully Open” and “Semi-Themed (Lightweight Casual Mini-Games),” aiming to encourage comprehensive breakthroughs in mechanics, experience, narrative, and interaction, fully demonstrating the core value of AI technology in assisting and participating in game creation.
The AI Micro-Drama Creation Track features three units: Participants can choose the “Wuhu Stories” unit to reinterpret Wuhu’s classic urban memories using AI technology, showcasing the city’s new development landscape; focus on the “Shenshan Sci-Tech Innovation” unit to create sci-fi or workplace-themed content around Wuhu’s core industrial landmarks such as embodied intelligence and low-altitude economy; or unleash their creativity freely in the “Open and Free” unit.
3 Million RMB Incubation Fund + Major Company Job Offers, Backing New-Generation Creativity with Real Investment
With a core model of “computing power support + creative practice,” the Competition lowers the barrier to AI-powered creation, gathers young innovative talents, and incubates original high-quality digital content projects. It is committed to building a full lifecycle incubation system from the spark of an idea to industrial implementation. The Competition not only offers over 400,000 RMB in prize money and a special incubation fund of 3 million RMB but also opens up multi-dimensional commercial transformation channels for outstanding content and creators. Winning teams relocating to designated parks like the Shenshan Cultural Technology Industrial Park can enjoy rent reductions and special subsidies, aiding “graduation to entrepreneurship”; for outstanding micro-dramas, the organizing committee will assist in connecting with leading platforms, providing traffic support and inclusion in the city’s image digital resource library, with opportunities for recommendation to apply for national and provincial cultural project funding. Additionally, 37 Interactive Entertainment will offer core internship positions to outstanding teams, achieving deep integration of industry and education.
Looking back at previous university competitions hosted by 37 Interactive Entertainment, they have engaged over 400 renowned universities globally, including Tsinghua, Peking, and New York University, reaching more than 2,000 creators. A large number of outstanding projects have successfully moved toward independent publishing and entrepreneurial incubation through this platform, helping many young creators establish studios or join leading tech companies.
Strong Government-Enterprise Collaboration, 37 Interactive Entertainment’s Core Computing Power Empowering Frontier Exploration
As the host of this Competition, 37 Interactive Entertainment is not only a key national cultural export enterprise and a national cultural industry demonstration base but also ranked 17th in the 2025 China Internet Enterprise Comprehensive Strength Top 100 List.
Leveraging its strong corporate strength and deep digital industry accumulation, 37 Interactive Entertainment has long been laying out its AI strategy. Currently, the company’s self-developed gaming industry large model “Xiaoqi” successfully passed national registration in September last year. Today, AI technology has been deeply embedded as a “super thread” across the entire chain of 37 Interactive Entertainment’s R&D, art, publishing, and operations: achieving 100% coverage in employee scenarios, with AI-assisted generation accounting for over 80% of 2D art assets in multimodal applications, and automated ad placements exceeding 50%.
This Competition represents a deep synergy between government computing infrastructure and cutting-edge corporate AI technology. To completely break down technical barriers, the Competition will provide participants with full-process computing power support and technical guarantees. During the competition period, participants can freely access basic computing resources, use the enterprise AI video creation platform “Lingmeng Platform,” and the “Xiaoqi Intelligent Agent Platform,” a unified entry point for scenario-based intelligent applications, truly creating a “zero-barrier entry” creative environment.
Redefining Talent: With Utmost Sincerity, Seeking “Super Individuals” to Lead the Future
The decision to open up computing power without regard for cost, offer substantial incubation funds, and core job offers reflects a redefinition of top talent in the digital economy industry in the new AI era, as well as 37 Interactive Entertainment’s strategic posture of being “eager for talent.”
When code and art tools are no longer insurmountable barriers, “imagination” and “innovation” become the rarest trump cards. 37 Interactive Entertainment understands that the essence of competition in the gaming industry is fundamentally a “competition of talent density.” At this critical juncture of industry transformation, compound talents who understand AI and possess an innovative “playful spirit” are the core moat of the new era.
Through this Competition, 37 Interactive Entertainment is not only searching for outstanding works but also strategically positioning itself to secure “super individuals” for the next 3-5 years. From a career incubation mechanism that breaks hierarchies and provides a “VP-level mentor team,” to anti-burnout support measures like the “New Generation Fertility Fund” and interest-free housing loans, 37 Interactive Entertainment is sending the sincerest signal to top global youth with real investment and a promise of long-term companionship: Here, you are not just an employee, but a fellow traveler driving the evolution of the industry.
On May 16, the registration channel for the 2026 “Shenshan Cup” Global University AI Micro-Drama Creation and Game Design Competition officially opened! 37 Interactive Entertainment invites students from universities worldwide to use AI as their wings, unleash their imagination, and together rewrite the future of the digital economy on this hotbed of technological innovation!