Connexion ShenZhen Returns in October Concurrently with Canton Fair, Adds New Electronics & Appliances Exhibition, Focuses on Overseas Buyers to Connect Global Business Opportunities
SHENZHENMay 18, 2026 /PRNewswire/ — The 4th Connexion ShenZhen, organized by the renowned domestic exhibition company Shanghai UBM Sinoexpo International Exhibition Co., Ltd., will be held from October 13 to 15, 2026, at the Shenzhen World Exhibition & Convention Center (Bao’an New Venue). Seizing the international procurement window presented by the concurrent Canton Fair, this edition will feature a core strategy of “Two Major Theme Exhibitions + Ten Sector Synergies,” expected to gather over 2,000 exhibitors and 150,000+ professional visitors, covering an exhibition area of 200,000 square meters across 10 halls. Key upgrades will focus on overseas buyer engagement, international promotional outreach, and cross-city procurement services: a dedicated English-language App for overseas buyers is scheduled to launch in June. Overseas promotion will intensify efforts to reach buyers in Southeast Asia and other global regions. The organizer will also collaborate with the group’s overseas branches and partners to invite major buyers. During the exhibition, complimentary shuttle services and a combined benefits package offering “hotel accommodation + Connexion ShenZhen visit + transportation to Guangzhou for Canton Fair” are planned. This aims to facilitate an efficient procurement itinerary for overseas buyers, encouraging them to “visit Connexion in Shenzhen first, then proceed to the Canton Fair in Guangzhou,” thereby opening up more international trade opportunities for exhibitors.
Capitalizing on the Canton Fair Window to Create a Tri-City Procurement Route: “Connexion ShenZhen + Canton Fair Guangzhou + Zhongshan Guzhen Lighting Fair”
For overseas buyers planning to source in China, the period concurrent with the Canton Fair represents a crucial window for concentrated exhibition visits, comparisons, and negotiations. The 2026 Connexion ShenZhen will transform this temporal advantage into a clearer procurement route: buyers can first focus on exploring new products, equipment, and solutions across multiple sectors in Shenzhen, including catering, hospitality, furniture, health, lifestyle, and machinery & electronics. They can then travel to Guangzhou for the Canton Fair, followed by a visit to the Zhongshan Guzhen Lighting Fair and surrounding professional lighting markets. This facilitates global buyers in conveniently visiting both comprehensive and specialized exhibitions, enabling related procurement. The Shenzhen-Guangzhou-Zhongshan cluster forms a major trade exhibition hub, initiating a full-ecosystem procurement model, enhancing buyer efficiency, and delivering multiple gains from a single trip, thereby amplifying the regional exhibition economy effect.
For exhibitors, the international visitor flow and procurement demand generated by the concurrent Canton Fair will help Connexion attract more overseas buyer resources and expand channels into Southeast Asian and global markets. The Shenzhen World Exhibition & Convention Center (Bao’an) benefits from its strategic location connecting core cities like Hong Kong, Guangzhou, and the Greater Bay Area, providing stronger support for organizing overseas buyers and internationalizing exhibitor outreach.
To support this procurement route, this edition plans to organize complimentary shuttle services, helping overseas buyers conveniently complete the linked itinerary of “visiting Connexion in Shenzhen, attending the Canton Fair in Guangzhou, and exploring the Guzhen Lighting Fair.”
English-Language App Launching in June, Comprehensive Upgrade of Overseas Buyer Experience
To enhance convenience and information accessibility for overseas buyers, the 2026 Connexion ShenZhen is specially launching an English-language App tailored for them, scheduled to go live in June. The App will centralize exhibition information, introductions to various shows and key sectors, schedules of concurrent events, venue details, and visitor services, helping overseas buyers understand the exhibition structure in advance, plan their visit routes, and pinpoint key exhibition areas and activities.
The English-language App will also serve as a crucial gateway for Connexion’s overseas promotion and buyer services, linking with overseas advertising campaigns, partner invitations, visitor pre-registration, and on-site services. This will further lower the information barrier for cross-border exhibition visits, enhancing the overseas buyer experience and on-site conversion rates.
English-language App Launching in June, Comprehensive Upgrade of Overseas Buyer Experience
Enhanced Overseas Promotion and Partner Invitations, Targeted Invitations for Major Buyers
This edition will significantly strengthen overseas marketing efforts, focusing on promotional campaigns targeting Southeast Asian and broader international procurement audiences to continuously enhance Connexion ShenZhen’s visibility and influence in global markets. Through online communication, overseas channel promotion, and content distribution, the exhibition will proactively reach professional buyers in sectors such as catering & hospitality, commercial spaces, food processing & packaging, machinery & equipment, electronics & appliances, health & wellness, retail, and lifestyle.
Simultaneously, the organizer will leverage the global network of Informa Group’s branches, overseas partners, industry organizations, and channel resources to issue targeted invitations to major buyers, procurement delegations, and professional buyers matching Connexion’s profile. A dedicated buyer invitation plan will focus on the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to more precisely match overseas procurement needs with exhibitors’ product offerings. For exhibitors, this represents not just an opportunity to showcase in the South China market but a vital platform to connect with international buyers within the Greater Bay Area, expand overseas channels, and secure high-quality trade leads.
Dual-Engine Synergy Covering Diverse Procurement Needs and Application Scenarios
The 2026 Connexion ShenZhen will revolve around two main themes: the “Catering, Hospitality, Furniture, Health & Lifestyle Theme Exhibition” and the newly established “Machinery & Electronics Theme Exhibition,” forming a concurrent exhibition landscape that balances consumer scenarios with industrial equipment, and product displays with technological solutions.
The “Catering, Hospitality, Furniture, Health & Lifestyle Theme Exhibition” will prominently feature content related to food & beverage, coffee & tea, hospitality supplies, decoration & design, furniture materials, health & nutrition, natural ingredients, trendy gifts, and lifestyle. It will serve the procurement and exchange needs of the catering, hospitality, commercial space, health & wellness, retail, and lifestyle industries.
The “Machinery & Electronics Theme Exhibition” will focus on food machinery, processing & packaging, catering equipment, electronics & appliances, and related intelligent solutions. It will showcase new equipment, technologies, and applications emerging from industrial upgrades, helping enterprises seize market opportunities arising from advancements in South China manufacturing, smart equipment, consumer electronics, and commercial scenarios.
Through the synergistic coordination of these two major themes, Connexion ShenZhen not only serves single-industry procurement needs but also integrates cross-industry audiences, application scenarios, and supply chain resources onto a single platform, helping exhibitors and buyers discover new growth opportunities in multi-sector crossover contexts.
Exhibition Hall Floor Plan and Product Categories
Deep Integration of Ten Sectors Unleashing Cross-Industry Trade Value
This edition will be supported by ten core sectors, forming a display matrix covering multiple links, scenarios, and channels across the industry chain. These include: Catering Food & Beverage / Coffee & Tea; Hospitality Supplies / Decoration & Design; Furniture Materials / Cross-Border E-commerce; Health & Nutrition / Natural Ingredients; Trendy Market / Innovative Gifts; Food Machinery / Processing & Packaging; Catering Equipment; Electronics & Appliances; Sanitation & Cleaning / Property Management; and Lighting Intelligence / Smart Hospitality. These sectors integrate high-quality exhibition brands and resources under the organizer, Shanghai UBM Sinoexpo, many of which are internationally renowned brands held for over 30 editions, such as the 34th Shanghai International Hospitality Equipment & Foodservice Expo, the 34th China International Building Decoration Exhibition, the 34th Shanghai International Commercial & Engineering Lighting Exhibition, the 31st China International Furniture Expo, and the 31st Shanghai International Processing & Packaging Expo, providing deep endorsement and empowerment for Connexion.
Deep Integration of Ten Sectors Unleashing Cross-Industry Trade Value
While maintaining their respective professional attributes, these sectors achieve audience sharing, channel interconnectivity, and scenario extension through the Connexion platform. For instance, the Catering Food & Beverage sector and the Food Machinery & Processing & Packaging sector can form a complete connection from products to equipment, from supply chain to end-consumer scenarios. The Hospitality Supplies, Decoration & Design, Furniture Materials, Lighting Intelligence, and Smart Hospitality sectors can jointly serve the upgrade needs of hotels, commercial spaces, and retail environments. The Health & Nutrition, Natural Ingredients, and Lifestyle sectors further align with consumption upgrade trends, offering more possibilities for brands to expand in the South China market.
Electronics Theme Exhibition Emerges as a New Growth Highlight
With the continuous development of consumer electronics, commercial appliances, digital experiences, smart spaces, and immersive commercial scenarios, electronics and appliances content is becoming a significant growth highlight for this edition. In 2026, Connexion ShenZhen will further enrich its Electronics Theme Exhibition, focusing on directions such as consumer electronics, information products, digital experience electronics, commercial appliances, and cultural tourism & immersive commercial electronics. This will promote the deep integration of the electronics industry with scenarios like catering, hospitality, commercial retail, and lifestyle.
The addition of the Electronics Theme Exhibition will further enhance the exhibition’s industrial breadth and innovative attributes. On one hand, it will bring more intelligent and digital solutions to traditional industries like catering, hospitality, and commercial spaces. On the other hand, it will help electronics and appliance enterprises connect with more offline application scenarios, channel buyers, and cross-border procurement resources, creating new display and trading opportunities.
Electronics Theme Exhibition Emerges as a New Growth Highlight
Rooted in the Greater Bay Area, Radiating to Southeast Asia, Building a Flagship One-Stop Super Connexion Platform in South China
In recent years, the Guangdong-Hong Kong-Macao Greater Bay Area has consistently unleashed growth potential in sectors such as catering consumption, hospitality & commerce, health industry, smart manufacturing, cross-border trade, and electronics & appliances. As a vital platform connecting upstream and downstream industries, Connexion ShenZhen will continue to leverage Shanghai UBM Sinoexpo’s accumulated expertise in exhibition operations, industry resources, buyer organization, and international communication. The aim is to facilitate efficient connections among more premium brands, professional buyers, industry associations, and channel resources in Shenzhen.
From October 13-15, 2026, the 4th Connexion ShenZhen will debut at the Shenzhen World Exhibition & Convention Center (Bao’an New Venue) with a larger scale, richer sectors, stronger overseas buyer organization capabilities, and improved visitor services. It will build a professional platform integrating display, exchange, procurement, and cooperation for the catering, hospitality, furniture, health, lifestyle, and machinery & electronics industries, helping enterprises seize opportunities in the South China market and jointly explore new global trade horizons.
Exhibition Website: www.connexion.cn
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