SHANGHAIMay 18, 2026 /PRNewswire/ — On May 16, 2026, premium professional sports brand DESCENTE partnered once again with Standard Chartered Bank as the chief partner for the 2026 Standard Chartered Shanghai 10K Run. The race kicked off in the early morning at the Shanghai Expo Celebration Square, where the brand and elite runners from all walks of life gathered along the Huangpu River in early summer, embarking on a road running event that blends competitive spirit with urban vitality. DESCENTE specially designed exclusive race apparel and race bags for this event, equipping runners with professional gear to help them run further together.
The starting moment of the 2026 Standard Chartered Shanghai 10K Run
Comprehensive Protection for Runners’ Track Experience with Professional Team and Gear
This year’s event featured a 10K individual run, a 2K family run, and a specially organized 2K charity inclusion run team, attracting approximately 4,500 participants. Mr. Ding Shaoxiang, Chairman of DESCENTE (China) Co., Ltd., was invited to attend the race’s starting ceremony, joining event guests to officially launch the race.
Mr. Ding Shaoxiang, Chairman of DESCENTE (China) Co., Ltd., and event guests at the race’s starting ceremony
At the race site, DESCENTE assembled a team of 14 experienced runners as official pacers, helping participants maintain a steady pace and confidently complete the 10K challenge. Mr. Le Jun, President of DESCENTE (China) Co., Ltd., was invited to attend the awards ceremony, presenting prizes to the winners and witnessing the runners’ moments of glory.
DESCENTE official pacer team
Numerous runners wearing DESCENTE running gear at the event
Mr. Le Jun, President of DESCENTE (China) Co., Ltd., presenting awards to event winners
Beyond the track, DESCENTE also set up a brand experience space at the venue, showcasing its running series products. Runners could experience the brand’s professional running technologies up close, including lightweight breathability, stable cushioning, and professional support.
DESCENTE brand experience space
Meeting Runners’ Needs with Professional Gear to Run Further Together
As urban road running becomes an increasingly important part of daily exercise for city dwellers, runners’ demands for race experiences and professional gear have also risen. Addressing core needs for lightness, breathability, cushioning, and support in running scenarios, DESCENTE launched a new running series this year, offering runners more complete professional gear support from apparel to footwear.
DESCENTE’s new running series products
Among them, the SCHEMATECH LITE “DESCENTE Windbreaker” running jacket uses SCHEMATECH FREEZE fabric and an F360 running-specific fit, balancing breathability and movement flexibility. The PRO racing vest features an ultra-lightweight design and 3D mesh fabric, helping runners stay dry and comfortable during continuous runs. In footwear, the D-FLUID AERO cushioning running shoe incorporates the next-generation AeroZone midsole ventilation technology and D-FLUID cushioning core, paired with a Michelin rubber outsole and large-mesh upper design, providing runners with more stable performance and wearing comfort.
This renewed partnership between DESCENTE and the Standard Chartered Shanghai 10K Run further deepened the brand’s connection with elite runners. By leveraging a real race track scenario, it allowed more runners to experience the brand’s professional products and technological expertise in the running field up close. Looking ahead, DESCENTE will continue to uphold its brand philosophy of “driving sports spirit through design,” deepening its professional presence in the running sector. With innovative technology and professional gear, the brand aims to meet runners’ evolving needs and accompany more doers in running further together.
About DESCENTE:
DESCENTE is a French word meaning “slide down.” The brand’s iconic arrow logo is known as the “Quality Mark,” representing three fundamental skiing techniques: “straight descent,” “diagonal descent,” and “side descent,” reflecting DESCENTE’s skiing heritage. The three arrows converge into a single upward-pointing arrow, symbolizing courage and fearlessness, embodying the skiing spirit of physical descent and mental ascent. This also signifies DESCENTE’s commitment to exquisite craftsmanship as its foundation, constantly pushing boundaries in pursuit of functional aesthetics and innovative design.