Rooted in China, Embracing the Future Together
ShanghaiMay 19, 2026 /PRNewswire/ — Recently, Alexander Bässler, CEO of the Fischer Group, gave an exclusive interview to China Daily. As a seasoned executive who has deeply cultivated the Chinese market for many years and witnessed the rapid iteration of China’s industries, Bässler has a profound connection with China. In his early years, he interned in China and was stationed in Beijing to lead sales operations in the northern region. Years of experience have given him a deep understanding of China’s business environment and development logic. In this interview, Bässler, drawing on his personal work experience in China, emphasized the important position of China in the Fischer Group’s global strategy. He stated that against the backdrop of a complex and volatile global economy, the Fischer Group continues to deepen its presence in the Chinese market, relying on the expansion and upgrade of its production base in Taicang, Jiangsu Province, to continuously strengthen local manufacturing capabilities. Guided by long-term development, the group aims to seize opportunities in the Chinese market and persistently deepen its business layout in China.
Alexander Bässler, CEO of the Fischer Group
Born in 1976, Bässler has a long-standing connection with China. In 2002, he joined the Fischer Group. During his studies, he made a special trip to China for an internship, gaining his first in-depth understanding of China’s business ecosystem. From 2005 to 2006, Bässler was based in Beijing, serving as the Sales Manager for Northern China at the Fischer Group, accumulating rich frontline management experience. He officially assumed the role of Group CEO on April 1, 2025. Combining frontline practical experience with a global management perspective, Bässler has always held deep affection and high expectations for the Chinese market.
With years of work experience in China, Bässler has a profound understanding of the vitality and innovation speed of the Chinese market. He frankly stated in the interview: “China is one of the most dynamic and forward-looking markets in the world. Whether it’s the speed of innovation emergence or the application capability of new technologies in large-scale scenarios, it is truly impressive. Currently, we see sustained growth in demand in areas such as digitalization, smart infrastructure, sustainable construction, and high-tech industries. This provides us with opportunities to participate in modern industrial and construction projects through professional anchoring and system solutions.” As industrial upgrading continues, the market’s demand for high-quality, highly durable, and high-tech standard system solutions is increasing, providing favorable conditions for the Fischer Group’s continued development in China. Currently, Fischer’s anchoring and system solutions are widely used in numerous modern industrial, infrastructure, and various construction projects, playing a positive role in enhancing efficiency and sustainable development.
Boosting Local Production Capacity, Strengthening the Asia-Pacific Core Hub
Based on its long-term development strategy in China, the Fischer Group continues to increase investment in local production capacity. This year, the company completed the optimization and production line expansion of its Taicang, Jiangsu production base, with new production lines successfully put into operation. Leveraging the upgraded production lines, the product structure of the Taicang factory has been further improved, and comprehensive service capabilities have been enhanced. While efficiently serving local Chinese customers, it will gradually expand to the Asian market. Since its commissioning in 1997, the Taicang production base has always been one of the Fischer Group’s core production and logistics hubs in the Asia-Pacific region.
Bässler stated that this expansion is an important strategic move for the Fischer Group to deepen its roots in China. “This renewed investment not only further strengthens our local production capabilities but also allows us to get closer to customer needs. At the same time, it is a concrete manifestation of our confidence in the long-term development prospects of the Chinese market.” Against the backdrop of increasing volatility in the global geopolitical and economic environment, localized production and supply chain layout have become key levers for enterprises to stabilize operations and mitigate market risks. Continuously expanding production capacity in the Asian region is also an important strategic deployment for the Fischer Group to optimize its global industrial layout, get closer to customers, improve market responsiveness, and enhance comprehensive competitiveness.
Deeply Cultivating the Local Ecosystem in Multiple Dimensions, Building a Synergistic and Win-Win Landscape
Based on his years of work experience in China, Bässler has precisely positioned the strategic value of the Chinese market. He emphasized: “For the Fischer Group, China is a crucial strategic market. China is not only one of the largest markets in the world but also an important innovation center. Here, we regard China as a core area integrating a sales market, a manufacturing base, and a platform for R&D and technological cooperation.” Relying on a mature localization development strategy, the Fischer Group continues to advance local production capacity construction, establish R&D centers, deeply engage in the integration of industry, academia, and research, and maintain regular in-depth cooperation with domestic universities, industry customers, and supply chain partners.
Regarding the business environment, Bässler stated that the Fischer Group established its presence in Taicang as early as 1996, developing steadily by leveraging the area’s well-developed infrastructure, open business environment, and scientific research resources. During this period, the Fischer Group achieved fruitful cooperation with Tongji University. In 2018, the two parties jointly established the Klaus Fischer Laboratory focusing on anchoring technology. In 2007, Professor Klaus Fischer, the group’s owner, was awarded an honorary professorship at Tongji University, long contributing to talent cultivation and technological development in China’s construction field.
Furthermore, Bässler proposed that China is also an important place for the Fischer Group to learn and grow. The company has established a regular exchange mechanism with China, selecting outstanding apprentices, students, and winners of its innovation awards to visit and study in China each year. This allows them to immerse themselves in the speed of China’s industrial innovation and the vitality of market development, broadening their international perspectives. “We hope to learn and grow together with excellent participants in a dynamic market like China,” Bässler said. In May 2025, the entire Executive Board of the Fischer Group visited China, conducting in-depth investigations into companies in fields such as robotics, digitalization, and high-end tool manufacturing. The advanced technological innovation capabilities and intelligent manufacturing levels deeply impressed the visiting team. Bässler stated bluntly: “I saw the future in China.”
Committing to Long-Term Investment Plans, Achieving Mutual Development
When discussing the strategic plan for China in the next two to three years, Bässler clearly stated that the Fischer Group will continue to increase investment in China. He frankly admitted: “The Chinese market is an important part of our global business. Over the years, we have not only achieved steady development here but also established solid cooperative relationships, which is an important reason for our continued investment.” Currently, the new production facilities at the Taicang base have commenced operations, producing products primarily for structural reinforcement and renovation. These products mainly serve the Chinese market demand and will gradually radiate to other Asian markets. This round of expansion further strengthens local manufacturing capabilities, shortens the supply chain response cycle, enhances local market responsiveness and service capabilities, and reflects Fischer’s confidence in the long-term development of the Chinese market.
Bässler stated that China’s mature and continuously optimized market environment, along with its open and collaborative development landscape, provides a solid foundation for the development of international enterprises. As market demands continue to evolve, the growth space for high-quality products and innovative solutions is also continuously expanding. He also pointed out that China’s highly digitalized business environment facilitates international enterprises in reaching end customers and optimizing operational models. He remarked that the level of integration of digital technology with daily life in China is globally leading and worthy of study by enterprises from other countries.
Considering the development trends in the Chinese market, Bässler stated that the current Chinese market’s requirements for product quality and innovation capabilities are continuously increasing. Foreign enterprises need to constantly optimize their product strategies and deeply engage in localized R&D. Relying on its R&D center in Taicang, the Fischer Group develops solutions tailored to local Chinese needs while simultaneously advancing local production and technical capability building. In terms of cooperation potential, Bässler is optimistic about fields such as sustainable construction, smart infrastructure, industrial digitalization, and automation. He stated that through complementary advantages and collaborative innovation, Chinese and foreign enterprises can produce technological solutions that not only support China’s industrial upgrading but can also radiate to the global market, achieving mutual development.
Long-Term Commitment to the Chinese Market, Deepening Cooperation and Development
As a manager who has personally experienced the changes in the Chinese market over many years, Bässler is deeply impressed by the speed of China’s technological innovation. When asked about his personal “must-buy list,” he humorously stated that China’s rapidly developing futuristic tech products are tempting, and an air taxi is his “essential item,” marveling at the astonishing breakthrough speed in cutting-edge technology fields. Reflecting on his years of work experience in China, from frontline sales management in Beijing in his early years to now steering the group’s global business, Bässler has always maintained enthusiasm and expectations for the Chinese market.
Looking to the future, Bässler stated that the Fischer Group highly values its long-term cooperative relationship with the Chinese market and will continue to increase investment in local production, R&D, and technical capabilities. He emphasized that the vitality and innovation capability of the Chinese market provide significant opportunities for the company’s long-term development. The Fischer Group looks forward to continuously deepening cooperation with Chinese partners and achieving common development on a mutually beneficial basis.
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Original source: German anchoring system supplier Fischer bullish on the Chinese market, CEO says – Chinadaily.com.cn