ShanghaiMay 19, 2026 /PRNewswire/ — Global premium bathroom brand Grohe is about to reach another significant milestone in the Chinese market, with the official unveiling of its brand-new Experience Center in Shanghai. As the first immersive space in China to fully present the dual-brand narrative of Grohe and GROHE SPA, the center takes “water” as its core thread. Rooted in German precision engineering and cutting-edge design concepts, it creates a multi-sensory space integrating product experience, aesthetic immersion, and scene interaction, setting a new design benchmark for contemporary high-end ideal living.
The Grohe Experience Center adopts the overall design theme “Three Realms of Water • Healing the Inner Self,” using the flow and transformation of water as the narrative thread of the space. The space progresses layer by layer from the first to the third floor, guiding visitors from sensory immersion to an in-depth understanding of the brand and its products, ultimately reaching a complete experience loop of spiritual belonging.
First Floor • Realm of Entry: The Water Healing Realm
This is the exclusive domain of GROHE SPA. Dim lighting, natural white noise, and healing fragrances create a sense of envelopment and privacy. Materials and light intertwine in rhythm, guiding the senses back to balance and awakening a deep resonance between body, mind, and space. It allows every visitor to slow down with deep breaths, escape from the urban hustle, and embark on a luxurious healing journey of “water healing body and mind.”
Second Floor • Realm of Exploration: The Precision Engineering Realm
This floor fully presents the German precision engineering heritage of the Grohe brand. The space features a bright and transparent tone, emphasizing sharp straight lines, rigorous order, and tangible product craftsmanship. It allows visitors to experience the charm of German engineering comprehensively—from individual products to complete bathroom spaces, from surface to core. Every instance of “enjoying a comfortable water life” stems from the brand’s ultimate pursuit and confidence in technology, craftsmanship, and design.
Third Floor • Realm of Return: The Living Realm
The third floor is conceptualized as “Grohe Home,” creating a composite space integrating rest, discussion, salon, and banquet. Warm materials and restrained design language foster a relaxed, warm, and elegant atmosphere. Here, the focus is on transforming daily water use into a joyful ritual, elevating every guest’s experience from bathroom products to a profound care for quality of life—returning home is healing, and life should be this comfortable.
As an upgraded new-generation experience space for Grohe, the launch of this new Experience Center is both an important step for the brand to optimize user experience and improve its local channel layout, and a key strategic deployment to deepen its presence in China’s high-end market.
The space will officially open to the public on May 28. In the future, Grohe will use this as a core hub, gathering top global design resources, deeply collaborating with local partners and high-net-worth consumer groups, and continuously exploring new possibilities for water life and ideal living—empowering China’s high-end residential construction with German precision quality, cutting-edge design aesthetics, and exclusive customized services, writing a new chapter in “enjoying a comfortable water life.”