ShanghaiMay 19, 2026 /PRNewswire/ — The 28th China International Bakery Exhibition 2026 (28th Bakery China 2026) will officially open from May 20 to 23 at the National Exhibition and Convention Center (Shanghai).
Co-hosted by the China Association of Bakery and Confectionery Industry (CABCI) and Beijing Bakery Exhibition Service Co., Ltd., this year’s exhibition is themed “Innovation Without Boundaries, Premier Debuts Converge, Linking the Future.” Covering a total exhibition area of over 330,000 square meters and utilizing 13 halls, it stands as one of the world’s largest and most influential professional bakery exhibitions.
Driving Innovation: Bakery China Builds a Global Hub for New Product Premieres
As a core platform for new product launches and innovation in the global bakery sector, Bakery China will fully embody the essence of “innovation.” Tens of thousands of new products, cutting-edge technologies, innovative business models, and emerging industry formats will make their debut here.
The Bakery China Innovation Award, the Bakery China Innovation Talk forum, and a newly launched week-long series of new product release events will collectively showcase the industry’s innovative practices. These will focus on trending topics such as healthy baking, low-glycemic diets, the integration of food and medicine, the use of regional specialty ingredients, the application of artificial intelligence, and smart manufacturing.
Notably, the 2026 China Chocolate Exhibition (Chocolate China 2026) will be held concurrently with Bakery China for the first time. This event will attract over 200 renowned domestic and international chocolate industry enterprises, covering an exhibition area of 30,000 square meters. Concurrent activities include the 2026 China Chocolate Industry Forum, presenting a complete industry chain from cocoa raw materials to finished products, and bringing together leading brands across the entire chocolate supply chain.
Linking the Future: Deepening Internationalization and Accelerating the Rise of Niche Sectors
The 2026 Bakery China will bring together over 2,200 bakery supply chain enterprises from more than 70 countries and nearly 400,000 visitors from 130 countries, with international brands accounting for over 20% of participants. Overseas pre-registered visitors have increased by 30% year-on-year, covering over 10,000 buyers from countries along the Belt and Road Initiative and key trade regions including Southeast Asia, Asia-Pacific, Central Asia, Europe, and the Americas.
Bakery China 2026 will host over 100 supporting activities across the entire industry chain, focusing on five core business scenarios: chain stores, brand owners, supermarket bakeries, industrial baking, and bakery exports. These activities will include professional skills competitions, master chef workshops, store tours, and coffee and bread festivals. The exhibition will launch the inaugural “Namchow Cup” Supermarket Bakery Competition, alongside forums on bakery export development, industrial baking summits, smart manufacturing seminars, low-glycemic and healthy baking forums, regional ingredient application exchanges, and the National Coffee Professional Skills Competition. These initiatives aim to accelerate the development of emerging niche sectors and help Chinese bakery brands go global.
Zhang Jiukui, Chairman of the China Association of Bakery and Confectionery Industry, stated: “After nearly three decades of development, Bakery China has become a global benchmark for the bakery industry. This year’s exhibition will further drive high-quality industry development and open a new chapter with bakery professionals worldwide.”
From August 27 to 29, Bakery China will host the inaugural Bakery ASEAN in Jakarta, extending the momentum of “premier debuts converge” into the Southeast Asian market.