Las VegasMay 20, 2026 /PRNewswire/ — On the morning of May 19, Beijing time (the evening of May 18, Eastern Time), the 2026 ICSC MAXI Awards were unveiled in Las Vegas. SM Shopping Centers (China) won one gold and three silver awards, marking the fourth time it has received this honor, following previous wins in 2022, 2024, and 2025.
The ICSC MAXI Awards, initiated by the International Council of Shopping Centers (ICSC), is recognized as one of the highest professional honors in the global commercial real estate industry, aiming to commend marketing innovations, projects, and technologies that create exceptional value for the sector.
In 2026, from thousands of entries across more than 100 countries worldwide, 68 finalists were shortlisted, ultimately resulting in 18 gold and 28 silver awards.
SM Quanzhou Jinjiang City Plaza, in collaboration with IP “Little Red Bean,” created the Minnan Cultural Decompression Space titled “Come to SM to Shake Off the Work Vibe,” precisely targeting the workplace stress relief needs of Generation Z, and was awarded the Experiential Marketing Gold Award.
SM Chengdu Chenghua City Plaza launched the national debut of the “Prince Frog Bo ♥ Princess Frog” Balloon Art Exhibition, creating an immersive space and a matrix of high-frequency interactive parent-child activities, earning the Experiential Marketing Silver Award.
SM Xiamen broke through boundaries with “New Year Flavor • New YI Year,” integrating intangible cultural heritage by transforming Songxi printmaking into a co-creatable, shareable, and experiential modern consumption scenario, securing the Integrated Marketing Silver Award.
SM Tianjin Binhai City Plaza created the “Tri-Color Sports Games 6.0,” establishing a replicable sports marketing paradigm for commercial properties, and won the Integrated Marketing Silver Award.
