ShanghaiMay 20, 2026 /PRNewswire/ — Against the backdrop of deepening digital consumption, ZF Aftermarket is accelerating the upgrade of its e-commerce channels. Centered on the core goal of “making quality perceptible and services accessible,” ZF Aftermarket is continuously improving the efficiency of connecting with end users by optimizing content expression, strengthening user touchpoints, and enhancing the service system, creating a more intuitive and efficient online car maintenance service experience.
Dual-Channel Focus, Reconstructing User Touchpoints
This upgrade focuses on two core platforms: Douyin E-commerce and WeChat Mall. Driven by both content and private domains, it aims to comprehensively enhance user reach and conversion capabilities.
Douyin E-commerce: Making Quality Visible Through “Real-Scene Content”
On the Douyin platform, ZF Aftermarket, centered around “visible good quality,” continues to explore the expression method of “real scenes + content.” Through the integration of short videos and live streaming, it recreates real product usage scenarios, intuitively presenting original technical advantages and product value to enhance user perception and trust.
During the 618 shopping festival, the official Douyin account “ZF Automotive Parts” will launch multiple themed live streams:
June 1 | Live Stream from the Asia-Pacific Experience Center
Showcasing passenger vehicle technical capabilities and real application scenarios, featuring segments like “Boss Arrives,” interactive lucky draws, and limited-time offers to boost user engagement.
June 2 | Immersive Live Stream from ZF[pro]Tech Stores
Presenting standardized service processes and real store operations, demonstrating professional details through oil change procedures, while releasing exclusive live stream discounts.
Through the content model of “real-scene display + professional explanation,” ZF Aftermarket is driving product quality and service capabilities from “being known” to “being perceived,” further strengthening user decision-making confidence.
ZF Aftermarket 618 Live Streaming Event
WeChat Mall: Building a Private Domain Growth and Long-Term Service Platform
On the WeChat Mall front, ZF Aftermarket focuses on enhancing private domain operational capabilities, creating an important platform for sustaining long-term user relationships.
This upgrade centers on three key directions:
- Optimizing mall functions and purchase paths to improve ordering convenience
- Strengthening the membership system and benefit design to increase user stickiness
- Improving the precision of information and benefit delivery for efficient operations
During the 618 period, the WeChat Mall will simultaneously launch multiple user benefits:
- Exclusive Discounts for Premium Brands
Offering targeted discounts for models such as Mercedes-Benz, BMW, and Audi, achieving “quality improvement without price increase” - Membership Benefits Upgrade
New users can participate in lucky draws and receive coupons upon registration, boosting user engagement and conversion rates
For more mall offers, search for “ZF ZF Automotive Parts Official Mall” on WeChat to secure benefits.
ZF Aftermarket Official WeChat Mall Search Path
ZF Aftermarket Official WeChat Mall Revamp and Upgrade
Multi-Platform Synergy, Amplifying Channel Value
Alongside the upgrade of core platforms, ZF Aftermarket is further expanding channel coverage and service capabilities through multi-platform synergy:
- Tuhu: ZF Aftermarket has established a deep partnership with Tuhu, becoming the official partner for “Tuhu Chassis Master.” The two parties have jointly launched platform-exclusive chassis series products, such as BOGE shock absorbers, with adaptations and upgrades tailored to Chinese car owners’ usage scenarios. On the service front, Tuhu offers differentiated warranty packages, with shock absorber products providing up to 100,000 kilometers of warranty. Additionally, the TRW Ultra series brake pads introduce an after-sales policy of “Gold Warranty, Compensation for Noise Issues,” combined with user reviews and photo-sharing mechanisms to complete the after-sales service closed loop.
- Tmall Platform: Leveraging the “Store Membership” system to offer exclusive benefits, combined with platform-wide official discounts, enhancing the price competitiveness and purchasing flexibility of individual items.
- JD Platform: Integrating official direct price reductions, national subsidies, and installation service subsidies, along with a 30-day price protection guarantee and photo-sharing incentives, further strengthening consumer protection and service certainty.
Continuously Deepening Digital Layout, Building Long-Term User Value
ZF Aftermarket stated that this 618 e-commerce upgrade is a significant phase in its digital strategy. Moving forward, it will continue to focus on user experience, leveraging content innovation and service upgrades to build a more efficient and trustworthy automotive aftermarket e-commerce ecosystem, fostering a stable, long-term connection between the brand and users.
(The final interpretation rights of the event belong to ZF Aftermarket.)