Toluca, Mexico and Guangzhou, ChinaMay 21, 2026 /PRNewswire/ — On May 19, 2026, as the excitement for the 2026 FIFA World Cup in the United States, Canada, and Mexico continues to build, GAC officially announced a two-year strategic partnership with Deportivo Toluca Fútbol Club, a legendary club in Mexican football. GAC has become an official partner of Deportivo Toluca FC. This collaboration marks a key step in GAC’s global sports marketing strategy in the Americas ahead of the 2026 World Cup, further solidifying the brand’s localized presence and global expansion in core American markets.
Deportivo Toluca FC is one of Mexico’s most historically rich and competitively powerful football clubs. Since its founding in 1917, the club has upheld values of excellence, discipline, resilience, and a championship mindset, which closely align with GAC’s long-standing brand core of quality first, innovation-driven, and high-performance pursuit. As a Chinese automotive brand well-recognized in the Mexican market, this partnership represents a powerful alliance between a leader in the automotive industry and a champion team in football, opening a new chapter of cross-industry collaboration based on shared values.
Through this partnership, both parties will jointly develop brand exposure projects, exclusive fan experiences, and special events to engage local users in a more intimate and authentic way, building deep connections with millions of fans. Leveraging football—a cultural passion across Mexico—GAC will achieve efficient brand exposure, further strengthening its premium, reliable, and innovative brand image in the Mexican market, completing a critical leap from “entering the market” to “rooting the brand.”
Mexico is a core strategic market in GAC’s global expansion, carrying the important mission of brand internationalization. In recent years, GAC has continuously deepened its presence in the Latin American market through product portfolio expansion, dealer network strengthening, and localized marketing initiatives.
This collaboration with Deportivo Toluca FC is another significant move for GAC, following sports partnerships in key Latin American markets such as Brazil, Colombia, Bolivia, and Uruguay. With this, GAC has built a sports marketing matrix covering Latin America and connecting globally, evolving from single-point sponsorships to a comprehensive sports ecosystem synergy. GAC continues to expand its brand footprint, refine its Latin American sports marketing matrix, deepen emotional connections through local passions, and steadily enhance its global brand influence.
For more information about GAC, please visit: https://www.gacgroup.com/en or follow us on social media.