Empowering the High-Quality Future of the Baking Industry with Premium Quality and an International Vision
ShanghaiMay 23, 2026 /PRNewswire/ — In May, the 2026 China International Bakery Exhibition (Bakery China) was officially held at the National Exhibition and Convention Center (Shanghai). Lam Soon made a major appearance with its core brands, including Cherry Brand, Golden Elephant Brand, and Yividor, focusing on four key dimensions: high-quality products, synergy of flour and oil, industrial upgrading and empowerment, and international industry exchange. The company unveiled full-channel scenario-based solutions covering new retail baking, chain baking, industrial baking, and baking principal stores, comprehensively meeting the diverse development needs of the industry.
During this year’s exhibition, Lam Soon not only launched newly upgraded baking products but also leveraged diverse formats such as international professional competition collaborations, live-streamed demonstrations by world baking champions, and high-end industry forums. By partnering with the entire industry chain, the company delved into new opportunities and trends in China’s baking industry, exploring future growth paths together.
Immersive Scenarios Unveiled, Guiding New Directions for Baking Industry Upgrades
As national consumer demands continue to evolve and upgrade, the domestic baking industry is accelerating its transformation toward premium quality, product diversification, standardized production, and professional operations. At Bakery China, Lam Soon created an immersive booth with scenario-based displays, presenting “flour and oil combined” solutions tailored to the needs of different channel clients. From product applications and spatial expression to store operational logic, the company further bridged current industry trends and market demands.
During the exhibition, Lam Soon’s technical team conducted multiple live baking application demonstrations. World baking champion Lin Yeqiang personally attended, using new products for creative bread-making and engaging in live online interactions. Mainstream industry media and food and baking KOLs also visited the booth, showcasing Lam Soon’s brand strength and the innovative vitality of the baking industry.
New Product Launches Boost Quality Upgrades in the Premium Baking Industry
At the exhibition, Lam Soon, adhering to its philosophy of deep industry engagement and long-term commitment, officially launched two strategic new products:
- Golden Elephant Brand Highland Barley Sourdough Premix (Bread Concentrate)
- Yividor Fermented Butter
Among them, the Golden Elephant Brand Highland Barley Sourdough Premix focuses on health-oriented and functional grain trends, tapping into the localization potential of the sourdough baking segment. It provides high-quality raw material support for healthy European-style bread and specialty staple bread. The Yividor Fermented Butter targets breakthroughs in the domestic premium fermented butter sector, offering stable and stringent quality standards and product solutions tailored to local baking recipes and taste preferences, helping the domestic premium baking oil industry achieve independent upgrades and quality advancement.
Mr. Lam Hok Hon, CEO and Executive Director of Lam Soon (Hong Kong) Group
Mr. Lam Hok Hon, CEO and Executive Director of Lam Soon (Hong Kong) Group, stated that Lam Soon is not just a raw material supplier but aims to help clients make their products more distinctive and valuable through R&D and application technology. In the future, Lam Soon will persist in three directions: product innovation, industry collaboration, and international exchange, evolving from a product supplier to a long-term, trusted partner for product innovation and solutions. The company will continue to leverage Hong Kong’s advantage as a bridge between China and the world, contributing to industry talent development and international cooperation.
Sponsoring the Industrial Baking Forum, Exploring New Trends in Smart Manufacturing
During the exhibition, Lam Soon exclusively sponsored the “Golden Elephant Brand” 2026 Industrial Baking and Smart Manufacturing Forum. In his speech at the forum, Mr. Hong Tianbo, General Manager of the Flour Business Unit at Lam Soon (Hong Kong) Group, noted that over the past 20 years, China’s baking industry has undergone profound transformations from “manufacturing” to “smart manufacturing” and from “volume growth” to “quality improvement.” The industry now faces four major upgrades in consumer trends, production models, channel structures, and supply chains. Lam Soon will deeply integrate industrial baking with smart manufacturing, fully implementing the “flour and oil integrated solution,” returning to authentic flavors, products, and customer value. With trendsetting products like Highland Barley Sourdough Premix and Yividor Butter, the company aims to help partners seize market opportunities.
Mr. Hong Tianbo, General Manager of the Flour Business Unit at Lam Soon (Hong Kong) Group
Mr. Hong Tianbo encouraged industry peers with the motto, “If you walk with me, I will never let you down,” working together to propel China’s baking industry into a new era of high quality, sustainability, and global competitiveness.
Building an International Exchange Platform, Fostering Young Baking Talent
During the exhibition, the prelude to the “Golden Elephant Cup” China Regional Qualifier for the German iba-UIBC 2027 World Baker Competition—the iba Hong Kong-Macau Regional Final—was officially launched. Notably, this year marks the first time the iba competition has been held in the Hong Kong-Macau region. Leveraging international competition platforms, Lam Soon continues to build bridges for Sino-foreign baking industry exchange, promoting two-way communication of baking techniques, process concepts, and creative inspiration. This provides a professional stage for the new generation of baking artisans to learn, compete, and showcase their skills.
At the same time, Lam Soon sponsored the “Aizhen Cup” Second China Baking Principal Entrepreneurship Competition and participated in activities related to the National Baking and Pastry Skills Competition, consistently focusing on industry talent development and the growth of young baking professionals. Mr. Ren Zheng, Deputy General Manager of the Flour Business Unit at Lam Soon (Hong Kong) Group, stated at the event that the baking consumer market has shifted from mass appeal to personalization, premiumization, and health consciousness, with the principal model becoming a mainstream trend. Having deeply engaged in baking raw materials for years, Lam Soon has launched innovative products for principal stores, including the Cherry Brand series of premium flour, Yividor Butter, Golden Elephant Highland Barley series, and T-flour series. Among these, Cherry Brand has achieved a dual north-south layout for domestic Japanese-style flour, Yividor Butter breaks the import dependency for premium fermented butter, and Golden Elephant Highland Barley has won numerous accolades, including the Innovative Product Award.
Mr. Ren Zheng, Deputy General Manager of the Flour Business Unit at Lam Soon (Hong Kong) Group
Mr. Ren Zheng emphasized that industry development relies on the continuous growth of young talent and innovative forces. Lam Soon will continue to empower end principals with high-quality raw materials, full-process solutions, and international competition platforms, supporting entrepreneurial dreams and injecting more vitality and possibilities into China’s baking industry.
Deeply Rooted in the Industry, Moving Forward Together, Charting a New Long-Term Development Journey
Looking ahead, Lam Soon will persist in its development philosophy of “Authentic Flavor as the Foundation, Smart Manufacturing as the Wing, and Unity as the Path.” The company will focus deeply on product innovation, industry collaboration, and international exchange, supported by high-quality raw materials, professional technology, and full-chain services. By working with industry partners for mutual prosperity, Lam Soon will continue to drive China’s baking industry toward a new journey of high-quality development.