Securing Offers and Winning the Stage: Why Nanda Attracted 5,000 Yangtze River Delta University Students This Friday
ShanghaiMay 24, 2026 /PRNewswire/ — When the tension of job hunting meets the passion of music, and the edge of innovation collides with youthful energy, Baoshan’s Nanda Smart City on May 22 became the most dazzling magnetic field for youth across the entire Yangtze River Delta.
The nation’s first-of-its-kind “Job Fair + Music Competition” integrated model was launched here with great impact. Co-organized by the Office of the Baoshan District Nanda Area Development and Construction Headquarters and Oriental Broadcasting Center, the “East Wind Chart • Youth Career Express” 2026 Yangtze River Delta University Graduate Job Fair and University Student Music Super “Sing-Along” Competition kicked off with great enthusiasm. Five hundred high-quality enterprises brought 10,000 high-paying positions, students from six universities competed in a peak showdown of song, and graduates from across the Yangtze River Delta gathered here to shine on the dual stage of job seeking and dream chasing. On the day of the event, approximately 5,000 people participated in the job fair on-site, with over 1,500 reaching preliminary employment intentions. Additionally, more than 1,600 people watched the “Music Super” Sing-Along Competition. The live broadcast via the Donggan 101 video account and the Kan Dongfang APP dual platforms reached over 100,000 views.
Nearly 500 Enterprises “Team Up to Recruit Talent,” Precise Matching for Cutting-Edge Positions
Employment is the foundation of people’s livelihoods, and talent is the cornerstone of development. Nanda Smart City actively builds a platform for face-to-face communication between employers and university graduates.
To ensure that university graduates can both “secure offers” and find their desired career paths, this job fair gathered nearly 500 high-quality enterprises from the Yangtze River Delta region. The over 10,000 job openings covered multiple of the most promising cutting-edge tracks, including intelligent manufacturing, embodied intelligent robots, biomedicine, chip R&D, and modern services.
The venue not only featured dedicated one-on-one consultation areas for enterprises but also thoughtfully upgraded the full suite of job-seeking services: the District Human Resources and Social Security Bureau and the District Housing Management Bureau set up on-site booths to provide policy interpretation and consultation on talent settlement, employment and entrepreneurship, and housing security; the guidance team from the District Employment Promotion Center was stationed to offer specialized services for graduate career guidance and career planning; the District Public Rental Housing Company simultaneously set up a booth to answer questions regarding public rental housing application conditions, procedures, and property availability; additionally, professional resume optimization experts were available at the “Resume Clinic,” and AI employment empowerment tools provided real-time, precise job matching. This one-stop solution addressed various challenges graduates face in their job search, significantly enhancing job-seeking efficiency.
Peak Showdown of 6 University Music Super Teams, Champion to Shine on Stage with Celebrities
Before the heat of the job fair had even subsided, the stage for the University Student “Music Super” Sing-Along Competition finals had already set the venue ablaze. After intense online rounds of competition, university teams from Donghua University, Jiangsu University, Shanghai Sanda University, Shanghai Business School, Shanghai Jiao Tong University, and Zhejiang University of Media and Communications successfully advanced to the finals for the ultimate peak showdown.
This year’s competition adopted a format of 3-person teams per university. Each team integrated campus club resources to create highly creative joint stages. After two rounds of exciting competition, Shanghai Sanda University claimed the champion university team title, with Jiangsu University and Donghua University taking the runner-up and second runner-up positions respectively. Shanghai Jiao Tong University, Shanghai Business School, and Zhejiang University of Media and Communications received the Outstanding University Team award, while Shanghai University was honored with the “Best Organization Award” for its excellent organizational work.
Most anticipated of all, the champion university team will not only receive honors and a dream-chasing bonus, but all its members will also ascend the stage of the “East Wind Chart • Nanda Smart City Youth Party” on September 30 this year, performing alongside celebrity artists and continuing their music dream-chasing story in Nanda Smart City. Players from other winning university teams will also have opportunities to unlock performance slots on more high-quality stages under the SMG umbrella.
The hosting lineup on the day was equally star-studded. Luo Yi, host of Shanghai People’s Radio Station Donggan 101’s “East Wind Chart,” and Qiao Ke, host of “Youth Live,” managed the entire event. The host singing group, consisting of Donggan 101 hosts Xiao Chu, Xiao Guo, Da Yuan, and Love Radio host Candy, delivered a high-energy medley. Strength singer Yu Siyuan made a surprise appearance, performing classic hits and pushing the youthful passion of the scene to its peak.
Youth Market Full of Vibrant Energy, Transforming the Job Hunt into a Youth Party
In addition to the two core sections of the job fair market and the “Music Super” competition, the vibrant “Youth Market” also became a major highlight of the day. The Baoshan District Communist Youth League Committee mobilized and recruited numerous university student stallholders, bringing diverse offerings such as cultural and creative handicrafts, fun trendy toys, light snacks, and interactive photo-check-in spots.
Here, job hunting was no longer a serious and tedious affair. In between submitting resumes, students could browse creatively crafted handicraft stalls, savor delicious specialty snacks, and capture their youthful moments at popular photo spots. The relaxed and warm atmosphere transformed the originally tense job-seeking journey into a vibrant youth party, also building a social platform for interaction and exchange among young students.
From the smart fun run with robot “pacemakers” and the star-studded open-air music festival on September 30 last year, to today’s nation-first “Job Fair + Music” integrated event, Nanda Smart City has consistently used methods that appeal to young people to build a warm, dynamic, and dream-driven hub for technological innovation.
This unique integrated event not only effectively promoted the exchange and gathering of young talent from the Yangtze River Delta, aiding high-quality employment for university graduates, but also allowed more and more young people to see Nanda Smart City’s youth-friendliness and boundless potential.
In the future, with technological innovation as its core and culture as its soul, Nanda Smart City will continue to attract more young talent to take root and grow here, injecting a continuous stream of youthful energy into Baoshan’s efforts to build the main front of Shanghai’s Science and Technology Innovation Center, establish a high-level talent powerhouse, and promote the integrated development of talent across the Yangtze River Delta.