ShanghaiMay 25, 2026 /PRNewswire/ — Recently, ASICS partnered with local independent creative brand blacktoes to launch its first co-created product line in the professional running category. Rooted in local running culture and themed “KEEP RUNNING QUIET,” this collection transforms the emotional flow and bodily perception of running into design language. Through a more immersive visual expression, it interprets the pure essence of running, accompanying runners as they settle their minds and grow inward during their runs.
ASICS and blacktoes co-create professional running series products
KEEP RUNNING QUIET: An Inner-Driven Expression of Running
ASICS has always believed in “Sound Mind, Sound Body.” Running is not just a simple physical activity but an important way to help people achieve inner balance and spiritual strength. As a local creative brand, blacktoes also believes that running is not about external attention or performance, but rather a continuous process of inward exploration, self-settling, and relentless refinement. Based on this deep resonance between the two brands regarding the spirit of running, the co-creation collaboration themed “KEEP RUNNING QUIET” was launched and will be released in two chapters.
“KEEP RUNNING QUIET” not only depicts the inner state of being away from the hustle and bustle while running but also symbolizes the process of runners undergoing self-transformation as they keep moving forward. Just as the butterfly effect expresses how small changes can trigger massive, long-term chain reactions in a system, running brings about subtle yet profound changes to the body, emotions, and spirit.
The debut chapter of this co-creation series, with the creative concept “Stillness Breeds Change,” uses the “butterfly” as a core visual motif throughout the entire series. Combined with thermochromic technology, it transforms the changes in runners’ emotions, bodies, and mental states during a run into perceptible visual and tactile expressions.
Lookbook for ASICS and blacktoes co-created professional running series products
Lookbook for ASICS and blacktoes co-created professional running series products
The series’ main visual is presented through diverse creative techniques, further interpreting the concept of “Stillness Breeds Change.” By highlighting the geometric correspondence between subtle natural landscapes observed during running and running postures, it showcases the delicate connection between humans and nature, movement and perception. The video and visual content employs unconventional camera language, capturing runners in different states—darting between high-rise buildings, under surveillance cameras, and along forest paths. Through an atmospheric audiovisual expression, it reveals the quiet yet profound power of running: moving silhouettes in the city, the rhythm of breath and footsteps, sounds interwoven with nature and the environment, and traces left behind by runners—all together constructing a running expression belonging to “stillness.”
Footwear and Apparel Presentation: Redefining Lifestyle Aesthetics
The co-creation series includes a full set of gear such as professional running shoes, running T-shirts, running shorts, caps, and socks. Combining professional performance with a pure and minimalist design style, it meets the wearing needs of avant-garde runners in diverse scenarios like running training and daily life, creating a running lifestyle aesthetic that balances functionality with attitude expression. The series will be released in two capsule collections, with the debut collection officially launching on June 1.
Lookbook for ASICS and blacktoes co-created professional running series products
Lookbook for ASICS and blacktoes co-created professional running series products
The shoe model launched this time is based on the ASICS rebound series running shoe SUPERBLAST 3. While maintaining the design tone and lightweight, responsive performance of professional running shoes, it incorporates story concept elements of “Stillness Breeds Change,” achieving a balance between professional technology and sports aesthetics. In the shoe design, the classic ASICS tiger stripes are reimagined inspired by butterfly wing scale structures, presenting more layered texture details. Thermochromic ink technology is also used—appearing as a low-key black at room temperature, the tiger stripes gradually transform into an off-white color as the runner’s body temperature rises during a run, revealing butterfly wing texture patterns. This allows “transformation” to occur during movement, concretely visualizing the inner growth and spiritual enrichment brought by running. On the performance front, the SUPERBLAST 3 is equipped with a dual-layer foam structure of FF LEAP and FF BLAST PLUS, paired with a trampoline-effect rebound unit, upgrading energy feedback with resilient technology to help runners stabilize their breathing rhythm, control their body state, and fully immerse themselves in the physical and mental experience of running.
The sportswear in the series maintains a consistent visual tone with the footwear, using pure black as the main color. The back of the short-sleeve shirt is adorned with the slogan “Creatives Run This World,” symbolizing the attitude of this creative collaboration, along with butterfly element patterns, forming distinctive design details. Additionally, the brand logos on the short-sleeve tops and shorts also use thermochromic technology, allowing runners to personally perceive simultaneous changes in vision and tactile sensation during exercise. The fabric of the apparel uses stylish, exquisite, irregular heat-pressed seamless stitching technology, effectively reducing friction and restriction during movement, further enhancing wearing comfort.
Special customized gift box for the ASICS and blacktoes co-creation series
Furthermore, ASICS and blacktoes will create a QUIET ROOM pop-up space at 103 Xiansuo in Shanghai from May 30 to 31, offering an early limited release of this co-creation series. During the event, consumers who purchase shoes on-site will have the opportunity to receive a special customized gift box, inspired by specimen displays, housing the shoes like treasured specimens. Those purchasing two or more items (including at least one pair of shoes; accessories count toward the total) may also receive a limited-edition running bandana. The pop-up space will feature creative product displays, presenting the core concept of this co-creation through multi-dimensional scenarios. Runners and creators will meet here to exchange ideas about inspiration, bodily perception, and lifestyle, jointly experiencing the spiritual core conveyed by “KEEP RUNNING QUIET” and “Sound Mind, Sound Body.”
Release Information
The ASICS and blacktoes co-created professional running series products will officially launch on June 1 at ASICS global designated retail channels.
Specific retail stores are as follows:
ASICS Shanghai Flagship Store
ASICS Shanghai Grand Gateway 66 Store
ASICS Shanghai Jing An Kerry Centre Store
ASICS Shanghai Qiantan Taikoo Li Store
ASICS Beijing Sanlitun Store
ASICS Beijing Han Guang Department Store
ASICS Beijing Huiju
ASICS Beijing Indigo Store
ASICS Beijing Zhongguancun Lize Plaza
ASICS Chengdu Taikoo Li Store
ASICS Chengdu Jingronghui Store
ASICS Chongqing Yingli Darongcheng Jiefangbei Store
ASICS Chongqing Beicheng Tianjie Store
ASICS Chongqing Raffles City Store
ASICS Chongqing The Mixc Store
ASICS Guangzhou Tianhuan Plaza Store
ASICS Guangzhou Tianhui Plaza Store
ASICS Shenzhen The Mixc World Store
ASICS Tianjin The Mixc Store
ASICS Taiyuan The Mixc Store
EKTOS Shanghai