ShenzhenMay 28, 2026 /PRNewswire/ — Aleph, a global leading digital advertising enablement organization, officially announced the launch of a Spotify advertising solution for Chinese clients expanding overseas. The partnership, unveiled at a launch event in Shenzhen, aims to position Spotify, the world’s most popular music streaming service platform, as a premium international advertising platform for mainland Chinese brands seeking to expand into overseas markets, helping brands enhance their global influence.
This launch comes at a critical stage for Chinese brands going global. As more leading domestic enterprises transition from local markets to global expansion, striving to build brands with worldwide influence and accelerating the diversification of international media strategies, this partnership marks a significant milestone. Through this collaboration, advertisers and overseas-bound brands can now precisely reach Spotify’s global consumer base and highly engaged active users.
Currently, Spotify boasts 761 million users worldwide. It offers Chinese advertisers and overseas-bound brands a premium and secure marketing environment encompassing various formats such as audio, video, and display ads. With over 100 million tracks and 7 million podcast episodes, Spotify helps brands seamlessly connect with users across different life scenarios throughout the day.
Spotify’s automated buying platform tools enable brands to plan, purchase, and measure marketing campaigns with greater precision and convenience. Leveraging advanced targeting technology, automated creative tools, and robust measurement capabilities, brands can achieve enhanced brand influence and performance conversion across the entire marketing funnel.
“Chinese overseas-bound brands are among the most ambitious and dynamic client groups globally. While they gain access to world-leading advertising platforms, they also deserve localized professional services to match,” said Amaia Navas, Senior Vice President of Partnerships and Interim Managing Director for Asia Pacific at Aleph. “Through our dedicated bilingual team based in mainland China, we are uniquely positioned to effectively assist brands and agencies in fully leveraging Spotify’s global advertising solutions—from onboarding guidance and strategic planning to campaign execution and management, providing comprehensive local support to help them expand their global reach.”
Users spend over two hours daily on the Spotify platform, allowing it to connect with more than 761 million users worldwide during their most focused and engaged life moments. Within Spotify’s premium content ecosystem, ads not only avoid disrupting user experience but can naturally integrate into it, enhancing the experience. This launch event, jointly hosted by Aleph and Spotify in Shenzhen, opens a new chapter for Chinese overseas-bound brands. Combining a local bilingual team with expertise from world-leading advertising platforms and a comprehensive full-suite solution, it offers a new pathway for Chinese brands to explore international markets.
Photo: 钛动科技 、Spotify 、Aleph 、蓝标传媒 、飞书深诺集团 (从左至右)