L’Oréal China’s “Interesting Youth” Campus Charity Program Hosts First Campus Sports Event

Table Tennis World Champion, SkinCeuticals Brand Ambassador Ma Long, and All-Star Athlete Lineup Land at Fudan University

Event Highlights:

• The 2026 “Youth with a Twist” University Public Welfare Program launches nationwide, donating products worth approximately 4.68 million yuan to the China Youth Development Foundation
• Table tennis world champion and SkinCeuticals brand ambassador Ma Long, along with an all-star athlete lineup, appear at Fudan University for the first campus sports meet of “Youth with a Twist”
• L’Oréal China hosts the Chinese premiere of the group’s first sports-themed documentary, “Winning the Beautiful Moment,” featuring a summit dialogue with table tennis world champion Ma Long, women’s basketball national team player Yang Liwei, and others

ShanghaiMay 29, 2026 /PRNewswire/ — The first campus sports meet of the “Youth with a Twist” University Public Welfare Program, the “Beauty Power Acceleration” L’Oréal Games, made a surprise landing at Fudan University. Table tennis world champion and SkinCeuticals brand ambassador Ma Long, former captain of the Chinese women’s basketball team Yang Liwei, former Chinese women’s football goalkeeper Zhao Lina, and other outstanding athletes, along with young artist Wen Tao, joined in, igniting the crowd’s passion! L’Oréal North Asia President and China CEO Vincent Boinay, L’Oréal North Asia and China Public Affairs President Lan Zhenzhen, L’Oréal China Vice President and General Manager of Consumer Products Division and Dermatological Beauty Division Ma Lan, L’Oréal North Asia and China General Counsel Hu Mingyuan, and China Youth Development Foundation Party Committee Member and Deputy Secretary-General Zhang Huawei jointly launched the 2026 “Youth with a Twist” University Public Welfare Program and attended the event.

L’Oréal North Asia President and China CEO Vincent Boinay stated: “In the name of beauty, last year we created a rain concert together, and the passion of the young people was unforgettable. This year, we gather again at Fudan to step onto the sports field. At L’Oréal, we always believe that beauty has the powerful force to ‘move the world,’ just as sports give us fearless courage, uncompromising discipline, and ever-evolving passion. ‘Life is short, make it brilliant at work,’ L’Oréal will continue to provide young people with more diverse and exciting empowerment platforms, helping them become the MVP on the field of life.”

Innovation with a Twist: A Youthful Extravaganza Heats Up, Crowned by Beauty Power

In 2025, over 5,000 young people gathered due to the “gravitational pull of beauty.” In 2026, “Youth with a Twist” reassembles, injecting new inspiration into this beauty-powered reunion. Using sports as a vehicle, it transforms “gravity” into “propulsion,” making beauty the “acceleration” that helps young people sprint on the field of life.

As five-colored smoke rose into the sky, a pinnacle showdown of speed and power ignited! “Youth with a Twist,” in collaboration with brands like SkinCeuticals, Biotherm, CeraVe, La Roche-Posay, 3CE, Dr.G, and L’Oréal Paris, created six sports energy zones—Fight for Ping Pong (table tennis), Basketball Ambition (basketball), Brave the Net (tennis), Step by Step to Victory (running), Aim High (golf), and Go All In (boxing)—with non-stop high energy. Former women’s football goalkeeper Zhao Lina, popular blogger Hu Kaixuan, and versatile blogger “Xi Hen Duo De Jin Dui” (Jin Dui with Many Acts) interacted with the crowd, competing with the young attendees. Table tennis world champion Ma Long made a surprise appearance, encouraging young people to “strive not just for this point on the court, but to leave no regrets in life,” and engaged in a table tennis “round-robin” friendly match with young artist Wen Tao and Fudan student representatives. Subsequently, former captain of the Chinese women’s national basketball team Yang Liwei kicked off the finals of L’Oréal’s first OBA University Basketball League. The ultimate showdown was intense, with the “North Wind Relentless Team” ultimately claiming the championship.

Public Welfare with a Twist: Upgraded “Little Beauty Car” Pop-Up Makes Good Things Happen

While the competition on the field was intense, the “Youth with a Twist” public welfare marathon off the field entered its 23rd year. This year’s campus charity sale, themed “Beauty Power Acceleration,” featured an upgraded “Little Beauty Car” mobile pop-up store, co-created with Fudan University’s “Beauty Power Pixel Bureau” student team, making its debut at the L’Oréal Games. From offline makeup trials and online live streaming to check-in interactions, it offered a diverse, immersive public welfare experience integrating online and offline elements. At the event, not only did JD.com’s youth procurement team recommend favorite products alongside Fudan team students, but Fudan alumna and top Bilibili creator “Yaya gagako” also served as a “one-day store manager,” while “Youth with a Twist” initiator Lan Zhenzhen appeared as a “surprise welfare officer” to boost the beauty power. The rising heat of the charity sale marked the official start of this year’s “Youth with a Twist” campus charity sale, with 15 university teams nationwide competing for the “Top Sales Star” title. On the same day, L’Oréal donated products worth approximately 4.68 million yuan to the China Youth Development Foundation.

China Youth Development Foundation Party Committee Member and Deputy Secretary-General Zhang Huawei stated: “The 15th Five-Year Plan outline dedicates a special section to supporting youth development for the first time. In this inaugural year, the first campus sports meet of ‘Youth with a Twist’ injects vibrant energy and vitality into youth development. In the future, we will continue to join hands with L’Oréal and more partners to support youth development, ensuring every passion finds its echo and every dream blossoms into reality.”

Leadership with a Twist: Rejecting a ‘Boring’ Life Script, Embracing a Brilliant Future

A 23-year public welfare marathon requires navigating challenges, and the workplace is equally full of challenges and opportunities. In recent years, trending terms like “Gen Z cleaning up the workplace” and “de-office vibe” have frequently topped searches, sparking discussions about young people’s “beautiful mental state.” In response to contemporary youth’s expectations for career development, L’Oréal Group has put “rejecting boredom” front and center, proposing the new value proposition “Life is short, make it brilliant at work.” With employment as the “main storyline” and diverse empowerment projects as “side quests,” it helps young people shine in both their careers and lives.

The secret to completing these tasks lies in L’Oréal’s youth empowerment programs. From the campus charity sale, which has reached nearly 5 million students over 23 years, to the “AI for Beauty”-focused Beauty Tech Hackathon, the flagship campus public welfare project “Youth with a Twist” creates a dream stage for young people to pursue goodness and beauty on dual tracks of business practice and beauty tech. Meanwhile, the world’s largest youth innovation competition, BRANDSTORM, and L’Oréal seedZ, a key part of L’Oréal’s global talent development system, empower youth from multiple dimensions. At the L’Oréal Games, L’Oréal not only set up an HR empowerment station to answer questions about job applications and resume polishing, helping young people enhance their employability, but also brought a “Move with Heart, Act with Action” sustainable replenishment station, encouraging young people to become practitioners of sustainable development. If the journey of pursuing dreams has more than one standard answer, L’Oréal aspires to be the “optimal solution” to help young people realize their dreams.

Beauty with a Twist: Cross-Industry Summit Dialogue, Winning the Beautiful Moment

On the sports field, there are winners and losers, but how can one win the all-around MVP on the field of life? On the day of the L’Oréal Games, L’Oréal Group’s first sports-themed documentary, “Winning the Beautiful Moment,” premiered in China at Fudan University. Subsequently, a summit dialogue, hosted by Fudan University Law School Associate Professor Xiong Hao, brought together L’Oréal Beauty Way “spokesperson” Lan Zhenzhen, table tennis world champion Ma Long, and women’s basketball national team player Yang Liwei, among other distinguished guests, for a cross-industry discussion. Together, they “decoded the winning formula of top athletes,” sharing their personal experiences on topics ranging from the philosophy of striving on the field to the rules of growth on the field of life, and the ever-present power of beauty.

L’Oréal North Asia and China Public Affairs President Lan Zhenzhen, quoting Pierre de Coubertin’s “Ode to Sport,” shared: “‘Sport, you are beauty!’ Today, the mutual achievement of beauty and sports we see in these outstanding athletes is the best testament to their mutual pursuit. I hope everyone can encounter a better version of themselves through the beauty of sports.”