LANZHOU, ChinaJune 1, 2026 /PRNewswire/ — On May 30, the “Protecting Maternal and Infant Immunity, Fostering a Fertility-Friendly Society — 2026 FrieslandCampina Maternal and Infant Health Education Campaign & Loving Nanny Public Welfare Project Launch Ceremony” was held in Lanzhou, Gansu Province. This event was jointly organized by the China Foundation for Rural Development and Royal FrieslandCampina, focusing on mothers and infants. Through health education and empowering rural women, it aims to enhance maternal and infant health literacy at the cognitive level and alleviate family caregiving pressure at the practical level, contributing to building a fertility-friendly society. Attendees included Ma Qiyuan, Deputy Director of the Agricultural and Rural Work Committee of the Gansu Provincial Committee of the Chinese People’s Political Consultative Conference; Xie Hui, Member of the Party Leadership Group and Vice Chairwoman of the Gansu Provincial Women’s Federation; Ding Yadong, Deputy Secretary-General of the China Foundation for Rural Development; Yang Guochao, Senior Vice President of Royal FrieslandCampina China; and Song Lei, Marketing Director of Gansu Greenery Home, among others.
FrieslandCampina 2026 Maternal and Infant Immunity Enhancement Series Officially Launched
Grassroots Education to Boost Maternal and Infant Health Literacy
Currently, grassroots maternal and infant health education in China still faces challenges. According to a 2025 survey by the China Maternal and Child Health Association, only 41% of families of childbearing age are satisfied with their access to maternal and infant health knowledge, and the coverage rate of systematic grassroots education channels is less than 25%. To address this issue, FrieslandCampina launched a maternal and infant health education campaign in June 2025. Through community health lectures and parent-child garden activities, it systematically disseminates knowledge on pre-pregnancy care, scientific feeding, disease prevention, and early development. This helps women of childbearing age and their families learn about health throughout the entire cycle of pregnancy, childbirth, and childcare, alleviating parenting anxiety and improving family caregiving capabilities.
FrieslandCampina 2026 Maternal and Infant Health Education Campaign Lands in Lanzhou
On May 30, the maternal and infant health education campaign visited Rainbow City Community in Lanzhou New District. Chang Xiali, Director of the Obstetrics and Gynecology Department at Lanzhou New District First People’s Hospital, delivered a lecture on maternal nutrition and immunity enhancement, helping parents understand the relationship between nutrition and immunity and master methods to boost maternal and infant immunity. The parent-child garden party in the community square featured four immersive themed experience zones, embedding maternal and infant health concepts into more families through fun interactions. The “Active Sports Zone” and “Fun Games Zone” offered parent-child activities like baby crawling races and health knowledge board games; the “Science and Health Zone” provided health consultations and practical nursing guidance; and the “Creative Crafts Zone” fostered emotional bonds between parents and children through warm collaboration.
The educational and entertaining parent-child garden party attracted many residents
Urban-Rural Linkage to Enhance Pregnancy and Infant Care Standards
Launched on the same day, the “Loving Nanny” project was initiated by Royal FrieslandCampina in partnership with the China Foundation for Rural Development in 2016. After a decade of deep cultivation, it aims to train women from underdeveloped regions to become professional nannies and maternity matrons. This not only helps disadvantaged women achieve financial independence through labor but also effectively alleviates the demand for maternal and infant care services in urban families, achieving a win-win urban-rural linkage. In 2026, the FrieslandCampina “Loving Nanny” project continues to innovate, planning to upgrade specialized maternal and infant care training, expand science-based childcare education in underdeveloped areas, further empower women’s employment, and popularize scientific childcare knowledge.
At the launch ceremony, Li Zhirong, a nanny from Zhenyuan County, Qingyang City, Gansu Province, shared her story: “Due to the heavy burden of my family of origin, life was once very difficult. In 2018, I participated in the FrieslandCampina ‘Loving Nanny’ public welfare training and obtained a professional certificate. I worked as a nanny in Beijing for three years, achieving a significant increase in income. After returning home, I still receive stable orders, and my family’s living conditions have greatly improved. Helping new parents with scientific childcare knowledge also makes me feel very valuable.” Her growth story is a vivid example of the project’s “empower her power” initiative.
On the afternoon of May 29, the project team visited a postpartum care center in Qilihe District, Lanzhou, where FrieslandCampina loving nannies are employed. A skills enhancement training session for nannies was underway, where professional instructors not only demonstrated postpartum recovery and care techniques hands-on but also focused on explaining postpartum psychological counseling. The nannies practiced, exchanged ideas, and asked questions, learning diligently and thoroughly. Meanwhile, the “Mommy Class” at the care center was also very popular. Experts alleviated new mothers’ parenting anxiety one by one through gentle touch demonstrations and easy-to-understand nutrition explanations.
Professional instructors visit postpartum care centers to help nannies improve postpartum care and childcare skills
Ding Yadong, Deputy Secretary-General of the China Foundation for Rural Development, stated: “Over the years, in collaboration with FrieslandCampina, we have expanded from the initial Loving Nanny project to areas such as child nutrition care and maternal and infant health education. This not only helps rural women increase their income and realize their self-worth but also widely disseminates scientific parenting concepts to society. We hope to use this as a link to build a maternal and infant health support platform led by the government, with social collaboration and family participation, ensuring continuous care and enduring warmth.”
Resource Integration to Build a Long-Term Support Network
In 2026, FrieslandCampina further deeply integrates the “Loving Nanny Project” with the “Maternal and Infant Health Education Campaign,” promoting long-term linkages between urban and rural resources and educational resources. This builds a maternal and infant health support network from “cognitive enhancement” to “service support,” achieving a caring cycle from “empowering women” to “protecting women.”
In terms of talent development and service delivery, the project plans to provide 16 days of fully enclosed basic maternal and infant care training in Beijing for 100 low-income women nationwide, helping over 90% of trainees obtain professional level certificates. Additionally, it will offer advanced training for 400 in-service caregivers at 15 postpartum care centers in Beijing, Lanzhou, Zhengzhou, and other cities. These loving nannies will work alongside experts to further conduct online and offline “Mommy Classes,” ensuring professional care skills truly help new mothers. In terms of educational coverage, the focus will be on resource-poor counties and urban-rural fringe areas, planning educational activities in 8 cities and counties and establishing online communities to provide long-term consultation and interaction platforms for nannies and mothers. The total number of beneficiaries for the year is expected to exceed 300,000.
Yang Guochao, Senior Vice President of FrieslandCampina China, delivers a speech
FrieslandCampina China has always made empowering women a key pillar of its corporate social responsibility system. Rooted in the corporate mission of “Nourished by Nature,” it protects maternal and infant health and nurtures women’s growth and development through a series of public welfare initiatives. Yang Guochao, Senior Vice President of FrieslandCampina China, stated: “Last year, FrieslandCampina proposed the ‘Protecting the Earth’s Immunity’ strategy, emphasizing the dual enhancement of immunity for both people and the planet. Mothers and infants are not only the core of the family but also a crucial foundation for sustainable social development. In the future, we will continue to work with all partners, integrate resources, and innovate formats to help enhance maternal and infant immunity, continuously contributing to building a fertility-friendly society.”