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BeijingJune 2, 2026 /PRNewswire/ — On June 2, 2026, Beijing time, the Li-Ning brand officially announced a long-term partnership with four-time NBA champion, two-time NBA Most Valuable Player, Olympic gold medalist, and American basketball player Stephen Curry, as well as the Curry Brand. Based on co-branding, the two parties will collaborate on the development of multi-category professional sports equipment, sports culture promotion, and connecting with the new generation of young athletes, jointly exploring more possibilities for the global expansion of the Li-Ning brand and the Curry Brand.
The Li-Ning brand is a Chinese professional sports brand founded in 1990 by world-renowned Olympic gymnastics champion Li Ning, with a unique athlete heritage. Stephen Curry, as one of the most globally influential athletes of his generation, has redefined modern basketball in a creative way and, through his relentless breakthrough and innovation, has inspired a new generation of sports enthusiasts. This partnership stems from the spiritual resonance between the two top athletes, Li Ning and Stephen Curry, and also highlights the high alignment of both brands in vision and philosophy.
“I hope the Curry Brand can become a brand that deeply cultivates, drives the development of the sports field, and truly impacts athletes worldwide in the long term,” Curry said. “That’s why I’m excited about this partnership with Li-Ning. Mr. Li Ning is a brand founder who comes from an athlete background, and we both believe that sports can change lives and inspire the next generation. I felt this not only in our conversations but also in my actual experience with the products. Li-Ning has top-tier product strength and innovation, which gives me confidence in our future collaboration to create and expand in basketball, golf, and sports lifestyle. This partnership means the Curry Brand can move forward hand in hand with a partner that truly understands and aligns with our standards and vision.”
Li-Ning’s R&D innovation strength and professional product capabilities were also key factors in reaching this partnership. Curry highly praised this, stating, “The quality, comfort, and performance of Li-Ning sneakers are what impressed me the most. They help me feel confident on the court and convince me that Li-Ning can support the Curry Brand in achieving its pursuit of innovation and design.”
Li Ning, Chairman of Li-Ning Group and founder of the Li-Ning brand, said, “Sports have the power to ignite passion and continuously inspire generations of young people to push boundaries and unlock their potential. The Li-Ning brand and Stephen Curry share the same understanding and pursuit of sports. This partnership reflects both parties’ commitment to professionalism, dedication to the spirit of innovation, and focus on and promise to the new generation of sports enthusiasts. We look forward to seizing this opportunity to break through and create new possibilities in the global sports arena.”
In the future, both parties will jointly drive the global development of the Li-Ning brand and the Curry Brand, starting with basketball and golf, covering diverse sports scenarios, and continuously inspiring the new generation of athletes through innovative products, diverse cultural content, and unique sports experiences, enabling more people to break through their limits and realize their dreams through sports.
Break through and rise—anything is possible!