WuxiJune 2, 2026 /PRNewswire/ — From May 20 to 23, the 28th China International Bakery Exhibition (Bakery China 2026) was held at the National Exhibition and Convention Center (Shanghai) Hongqiao. Bühler, with its core booth at 2.1B10, showcased the CompactMix intelligent cocoa butter substitute chocolate production line, 3D models of wafer and cookie production lines, and global innovative new products for tasting. Additionally, as the title sponsor, Bühler supported the 26th National Bakery Professional Skills Competition • National Barista Skills Competition.
From physical equipment to the skills competition arena, Bühler, with the robust strength of “Swiss Made” and its role in empowering the industry across all stages, discussed the future of baking with nearly 400,000 professional visitors.
From “Display” to “Experience”
The streamlined booth and a 10-meter-long solution information screen dominated the visual center of the entire booth. On the screen, end products such as chocolate, wafers, cookies, and baked goods were deconstructed layer by layer—from the complete consumer-facing form to the core process equipment and then to the underlying technical parameters, all clearly annotated and intuitively presented. Many visitors were attracted by this screen, stopping to step into Bühler’s world of solutions.
Xia Haiyang, General Manager of the Food Division at Bühler Greater China, stated: “The baking industry is at a critical juncture of transitioning from ‘equipment procurement’ to ‘full-chain capability building.’ What customers need is no longer just a machine, but a complete answer from process understanding to capacity realization. The design logic of this year’s booth is an extension of this thinking—we deconstructed end products into process paths, allowing customers to clearly see ‘how my factory can be upgraded’ the moment they enter the booth. This is a microcosm of Bühler’s transformation from an equipment supplier to a solutions partner.”
Five Must-See Highlights: Full-Chain Coverage from Equipment to Services
CompactMix: Compact and Efficient Cocoa Butter Substitute Chocolate Processing Solution
Mixing and ball mill grinding are integrated into a compact system, covering pure chocolate, cocoa butter substitute chocolate, spreads, fillings, and coatings with a single machine. Whether for large-scale production factories or enterprises pursuing lean manufacturing, CompactMix brings more possibilities for production upgrades.
Wafer and Cookie Production Line 3D Models: Panoramic Understanding of Large-Scale Line Layout
Through three-dimensional presentation, customers can clearly understand the overall composition, process flow, and layout logic of the production line, providing intuitive reference for preliminary communication, line planning, and project implementation.
Global Innovative New Product Tasting On-Site: Inspiring Product Ideas
From flavor innovation to product forms, and from consumer trends to process inspiration, Bühler’s specially sourced global innovative new products provide inspiration for customers’ next-generation product development.
AI Agent: 24/7 Intelligent Service New Touchpoint
In a corner of the booth, the AI Agent made its debut at the baking exhibition. By scanning a poster QR code, this AI intelligent advisor began answering preliminary questions such as equipment selection and process matching, bringing Bühler’s digital services forward to the “first contact” stage. Visitors who scanned the code and entered a conversation could instantly receive Bühler’s answers—technology and warmth were conveyed simultaneously.
As a key focus of Bühler’s services this year, the myBuhler platform was also promoted at the booth. From equipment operation monitoring and spare parts procurement to service booking, myBuhler provides customers with online services covering the entire lifecycle of equipment, making the “Swiss Quality” service promise accessible through digital means.
From Booth to Forum, from Forum to Arena: The Extension of Bühler’s Leadership
On the morning of May 20, the 2026 Industrial Baking and Intelligent Manufacturing Forum commenced. Bühler participated as a co-organizer, jointly building this exchange platform with the China Bakery & Confectionery Association. Dr. Yang Yong, Director of the Innovation Ecosystem at Bühler Greater China; Zhang Chenglin, Automation Director at Bühler Greater China; and Cheng Jiaying, Digital Product Manager at Bühler, represented the Bühler team, systematically presenting automation and digital solutions for the baking industry, covering industry trends, technical architecture, and practical cases.
The forum focused on how central factories of traditional bakery chain stores can upgrade through automation, digitalization, and intelligent manufacturing in the context of multi-category operations. Bühler’s team solutions covered the entire chain from raw material handling, batching, production process control, to data collection, quality traceability, and factory operation optimization, helping bakery central factories enhance production transparency, stability, and sustainable competitiveness.
“Through the forum, we more prominently conveyed the value of empowerment,” said Yang Yong. “Connecting customer needs, technical capabilities, and industry trends to form actionable value.”
From May 21 to 22, the Shanghai regional competition of the 26th National Bakery Professional Skills Competition • National Barista Skills Competition was held in Hall 1.2. Bühler supported the event as the title sponsor, with an open area showcasing the Roast Master™ series roasting machine solutions and a coffee factory model—covering multiple specifications from 20kg/hour to 240kg/hour for all scenarios of industrial coffee roasting. “Title sponsorship is not just about brand exposure; it’s the starting point for business opportunities and deep cultivation of the industry soil,” said Zhu Ming, Director of the Chocolate and Coffee Division at Bühler Greater China. Bühler invests 5% of its annual turnover in R&D and is happy to support innovative soil, allowing the younger generation to trust Bühler through using its equipment during competitions, growing together with the industry.
At the two venues of the baking exhibition, from the physical equipment at the main booth to the forum solution presentations, the same narrative of “automation + digitalization” was repeatedly reinforced in different scenarios, forming a synergy of “equipment display + skills empowerment.”
He Junhui, President of Bühler Greater China, stated on-site: “Bühler is rooted in China, based locally, empowering industrial development with global technology, working hand-in-hand with customers to refine food production systems, meticulously crafting delicious flavors, and meeting consumers’ new experiences.”
Unlocking the Tianshun × Bühler Collaboration Story: Chocolate Solutions Helping Customers’ Global Expansion
At the booth, the collaboration results between Bühler and Tianshun Food became a hot topic for visitors to stop and discuss. From the first introduction of Bühler production lines at the Hangzhou factory in 2014 to the commissioning of the Thailand Chonburi factory in 2025, Tianshun’s annual capacity leaped from 5,000 tons to 85,000 tons. Bühler equipment spans across China, Indonesia, and Thailand, becoming a trusted “quality hallmark” in Tianshun’s global expansion. “Bühler equipment has long surpassed the meaning of production tools,” said Xuan Xiaohua, Deputy General Manager of Tianshun Group, during an interaction at the baking exhibition when Bühler visited Tianshun’s booth. “Bühler allows us to stand on the shoulders of over 160 years of process heritage, directly implementing mature European experience in Asian factories.” From ShearMix™ mixing to Frisse™ DÜC S refining, Bühler fully covers the core chocolate process chain, ensuring global quality consistency through equipment homogeneity, helping Tianshun’s “sweet overseas journey” transition from equipment trust to standard trust.
Bühler’s journey at Bakery China 2026 has officially concluded. From a single piece of equipment to whole-plant optimization, from the skills competition arena to the smart factory, Bühler looks forward to joining hands with more partners—making the robust strength of “Swiss Made” a reliable partner for every bakery enterprise to enhance quality and efficiency.