L’Oréal Inspires Youth to Embrace Life’s Highlight Moments with Ma Long and Yang Liwei through the Beauty of Sports
ShanghaiJune 2, 2026 /PRNewswire/ — The premiere of L’Oréal Group’s first sports-themed documentary, “Winning the Beautiful Moment,” was grandly held at Fudan University. The event was hosted by Xiong Hao, Associate Professor at Fudan University Law School. Special guests including Lan Zhenzhen, President of L’Oréal North Asia and China Public Affairs; Ma Long, table tennis world champion and SkinCeuticals brand ambassador; and Yang Liwei, Chinese women’s professional basketball player, gathered for a summit dialogue on the eternal theme of beauty and sports.
Winning the Beautiful Moment: Witnessing the Resonance of Aesthetics and Athletic Competition
At the premiere, a special segment featuring renowned American track and field sprinter Noah Lyles from the documentary “Winning the Beautiful Moment” was screened. Lyles, hailed as “the fastest man in the world,” shared his understanding of beauty and his personal story in the film. On the high-speed competitive track, beauty not only helps him push athletic limits but also shapes his unique personal style, making him a groundbreaking sports icon. The film vividly illustrates how beauty serves as an external expression of individuality, intertwining with and empowering the race against time on the field.
As L’Oréal Group’s first sports-themed documentary, “Winning the Beautiful Moment” focuses on three professional athletes with distinct personalities and growth stories. It documents their entire journey preparing for major competitions, capturing training routines and life details to show how beauty enhances on-field performance and aids athletic breakthroughs. The film features expert commentary, explaining beauty’s role in boosting confidence, shaping presence, focusing on the game, regulating emotions, and helping athletes build clear self-awareness and unique identities.

The Chinese premiere of ‘Winning the Beautiful Moment’ was held at Fudan University Law School
Winning Every Moment: Decoding the Winning Moments of Top Athletes
As the audience was still captivated by the documentary, a highly anticipated summit dialogue began. Hosted by Xiong Hao, Associate Professor at Fudan University Law School, the dialogue brought together cross-sector heavyweights including Lan Zhenzhen, “Spokesperson of L’Oréal’s Beauty Philosophy”; Ma Long, table tennis world champion; and Yang Liwei, “National Women’s Basketball Player.” They engaged in an in-depth discussion on “Deconstructing the winning codes of top athletes and exploring how to become an all-around MVP on the field of life.”

The summit dialogue of ‘Winning the Beautiful Moment’ explores the mutual empowerment of beauty and sports
When asked about the most touching part of the documentary, Lan Zhenzhen said, “He said, ‘Why should I be like everyone else?'” This struck her deeply as a beauty of daring to be different and a personalized expression of self-assertion. Yang Liwei strongly resonated with Lyles’ personalized styling and makeup. She noted that people often think, “Just do what you need to do on the field,” but “doing your hair, wearing a nice headband, or getting a manicure” is a concrete manifestation of externalized confidence. “When I stand on the field looking beautiful,” it tells everyone, “I’m ready, bring it on!” Ma Long, from a deeper spiritual perspective, described the beauty he sees as the spirit of athletes who, under immense physical and mental pressure on the field, still seize every opportunity to turn the tide. Thus, Lyles’ gaze on the field, “I find it very real; that look deeply moves me.”
So, when an important moment arrives, how should one prepare to “win” that moment? As professional athletes, Ma Long and Yang Liwei admitted that true composure comes from day-to-day training. Only by truly focusing on every present moment can one have the confidence to seize those crucial moments. Lan Zhenzhen, from a professional perspective, shared her own important moment: wearing a red sweater as her “battle armor,” she took a desperate gamble and, just before her visa expired, knocked on L’Oréal’s door. It was this heartfelt passion for beauty that supported and inspired her to calmly face every challenge over her 30-plus-year career at L’Oréal.

Guests at the summit dialogue of ‘Winning the Beautiful Moment’ share tips for relieving stress
When discussing the emotional anxiety and stress common among today’s youth, Xiong Hao asked the guests to offer advice. “An important way to relieve my stress is to exercise,” said Lan Zhenzhen, who maintains a habit of swimming and jogging even during business trips. Ma Long “goes outdoors, especially to see nature, and realizes how small my problems are.” During competitions, he watches comedies or talk shows to help detach from stress. Yang Liwei chooses sports different from basketball, like outdoor cycling to connect with nature or Pilates to relax. She encourages young people to face anxiety head-on: “Solve the problem first, then deal with the emotions.”
Beyond emotions and stress, the guests also gave “interesting” answers on how to overcome the “pain point” of boredom in daily training or work. Lan Zhenheng stated, “Making repetitive things different is my life principle.” Even during life’s “Odyssey period,” she says, “First, you must love what you do,” then be creative, leverage your strengths, and become a lifelong learner. Eventually, you will find the “best answer.” Ma Long bluntly said, “Times of monotony or boredom are also times to temper your mind.” He suggests cultivating multiple hobbies to add flavor to life. For the goal-oriented Yang Liwei, in seemingly “boring” repetitive training, the sense of achievement and meaning—whether from growth in sports or positive feedback from teaching students—transforms into greater motivation.
In this dialogue, which began with beauty and extended from the sports arena to the field of life, three long-termists shining in their respective fields used their actions to interpret the true essence of beauty. Beauty is the courage to go all in, the persistence of heartfelt passion, and the perseverance of daily repetition… Undefinable, that is the most vibrant vitality of beauty.

Group photo of guests and audience
Winning in This Moment: “Beauty Power Acceleration” L’Oréal Games Ignites Youth Passion
Right after the summit dialogue of “Winning the Beautiful Moment,” the first campus sports meet of the “Interesting Youth” university public welfare program—the “Beauty Power Acceleration” L’Oréal Games—kicked off, launching the battle for the strongest “Interesting Youth” MVP. Special guests including Ma Long, table tennis world champion; Yang Liwei, Chinese women’s professional basketball player; and Zhao Lina, former women’s national football team goalkeeper, made surprise appearances, igniting the sports enthusiasm of young students.

The first campus sports meet of the ‘Interesting Youth’ university public welfare program was full of high energy
At the event, six sports energy zones covering table tennis, basketball, tennis, running, golf, and boxing were simultaneously activated. Ma Long engaged in a table tennis “round-robin” friendly match with young artist Wen Tao and Fudan student representatives, bringing the atmosphere to a climax. Yang Liwei appeared at the finals of L’Oréal’s first OBA University Basketball League, sharing the passion and excitement of competitive sports with the youth. Meanwhile, upgraded versions of the “Little Beauty Car” charity pop-up store, HR empowerment station, and sustainability supply station also debuted, providing youth with diverse support in public welfare practice, career development, and sustainable experiences.

Group photo of the table tennis friendly match
Sports may have an end, but the arena of life never closes. An MVP is never just a trophy or a title, but a coronation of every moment of full commitment. May every “Interesting Youth” live up to their passion and youth, and go win the MVP of your own life’s home field!
