Guangzhou, ChinaJune 3, 2026 /PRNewswire/ — As China’s housing development enters a new phase, the residential needs of the people have shifted from “having a place to live” to “living in a quality home.” The construction of “good houses” is a key measure to adapt to this new trend and meet the people’s aspirations for a better life. At the end of 2025, the Ministry of Housing and Urban-Rural Development issued the “Opinions on Improving Housing Quality,” providing a comprehensive institutional framework for this policy and outlining development goals for the next five to ten years. The 2026 Government Work Report explicitly called for “orderly promoting the construction of safe, comfortable, green, and smart ‘good houses'” and simultaneously deployed the “implementation of housing quality improvement projects and property service quality enhancement actions.”
Human settlement is the backdrop of the era; good houses are the aspiration of people’s livelihoods. Currently, the policies of the Ministry of Housing and Urban-Rural Development are being deeply implemented, clarifying the four core characteristics of “good houses”: safety, comfort, greenness, and intelligence. From “having a house” to “living in a good house,” the upgrade of living quality has become a core proposition for industry development. Stock renovation, urban renewal, age-friendly construction, green and low-carbon initiatives, and smart empowerment have become key directions driving industrial transformation.
As a leading exhibition platform in the home furnishing and building materials industry, the Guangzhou Construction and Decoration Fair consistently aligns with policy directions, anchors on people’s livelihood needs, and洞察s industry trends. It has launched the “Good House+” series, constructing a complete content matrix across four dimensions: policy interpretation, the “Five Good” system, stock renewal, and benchmark cases. This allows the industry to see the direction, enables enterprises to find pathways, and helps consumers understand a better life.
Authoritative Policy Interpretation: Anchoring Direction, Understanding the New Blueprint for Human Settlement
Closely following the “Good House” top-level design of the Ministry of Housing and Urban-Rural Development, the special feature has launched columns such as joint central media interpretations, policy explanation series, and in-depth industry articles to systematically deconstruct the policy core: from “having or not having” to “being good or not,” from incremental development to stock quality improvement, and from single construction to full lifecycle operation and maintenance.
In a major collaboration with the authoritative national media outlet Xinhua Net, a national research tour on good houses has been initiated. Through field research, case study mining, and result promotion, it aims to support the construction of “good houses,” promote the deep implementation of AI technology, and serve a better life. Simultaneously, a keynote forum will be co-hosted with Xinhua Net during the exhibition, building a core ideological high ground for the special feature.
The “Five Good” Construction System: Standards First, Building a Solid Foundation for Good Houses
With the “Five Good” construction system proposed by the Ministry of Housing and Urban-Rural Development as the core of the special feature, professional exhibition content connects the five dimensions of good standards, good design, good materials, good construction, and good operation and maintenance, enabling precise implementation and full-chain empowerment.
Good Standards: Three Domains, Defining Quality Baselines
Indoor Space Domain: Focusing on unit layout optimization, lighting and ventilation, sound insulation and noise reduction, and health and environmental protection, it builds a comfortable, safe, and healthy indoor living system. Key focus is on creating the “Warm & Smart Age-Friendly Living Pavilion,” using scenario-based experiences to lead the popularization of age-friendly design, helping home life be warmer and more qualitative;
Door, Window, and Outdoor Domain: Centering on energy-saving sealing, safety against wind pressure, thermal insulation, and outdoor adaptability, it sets quality benchmarks for doors, windows, and outdoor accessories. The “Window Builds Ideal Home” interview column is established, using standards to lead industry upgrades and promote the iterative evolution of door and window products towards high performance, long life, and high adaptability;
Materials, Crafts, and Smart Manufacturing Domain: Focusing on green and low-carbon, environmental durability, process upgrades, and smart manufacturing, it builds a safe, healthy, and sustainable building materials manufacturing system. In collaboration with the Wood Industry Research Institute of the Chinese Academy of Forestry, the “Home Furnishing Innovation Trend Research Report” is released, using authoritative standards to guide industrial upgrades and promote the development of building materials towards green, intelligent, and high-quality directions.
Good Design: The Realm of Dwelling, Shaping the Aesthetics of Human Settlement
The second season of “THE PLACE: Realm of Dwelling” decides to push the contemplation of ideal dwelling deeper. From high-end residences to ecological communities, from spatial construction to the generation of real communities, from one-time provision to continuous self-renewal and self-growth—whether it is good or not is no longer just a matter of the house, but a matter of relationships.
Good Materials: Multi-Dimensional Drive, Revitalizing Material Selection for Living
The 789 Home Decoration Festival creates an immersive home furnishing material selection scene, linking quality materials with consumer demand through scenario-based experiences, helping consumers select high-quality home decoration products in one stop. The “Inspiration Box” curation, themed “Full-Category Inspiration Material Selection and Innovation,” focuses on material innovation and design application, building a creative ecological chain from basic materials to innovative applications.
Good Construction: Integrating Research and Application, Empowering Quality Dwelling Construction
The “Public Decoration Experts Talk” interview column collaborates with top design institutes nationwide to actively promote the implementation of the “Good House” concept. It explores the application of green construction and smart construction in new buildings, uncovering application scenarios for new materials and technologies in construction projects. A Foreman Industry Ecological Forum is held, working with the foreman community to transform the core characteristics of “good houses” into hard construction indicators, promoting the “Good House” concept from design and material application to the construction phase, truly entering thousands of households.
Good Operation and Maintenance: Deepening Channels, Safeguarding Full Lifecycle Living Quality
Based on the full lifecycle operation and maintenance service concept for good houses, the “Business Winners” interview column is planned, focusing on consumer after-sales service and deeply exploring the growth stories of major players in sinking markets and leading industry distributors. A home furnishing brand growth forum in the community context is implemented, exploring innovative development paths for building “good houses and good communities,” promoting deep linkage and coordinated development between exhibiting companies and property service companies, and opening up new business models for the home furnishing industry to serve community livelihoods.
Stock Renovation and Urban Renewal: Iterative Symbiosis, Activating New Value in Living
Focusing on the trillion-yuan livelihood track of urban renewal, quality improvement of old communities, and renovation of existing housing stock, a major thematic exhibition area and ecological conference on partial and old renovation are launched. This precisely addresses the dual needs of urban development and livelihood improvement, directly confronting core pain points prevalent in existing housing, such as unreasonable unit layouts, insufficient age-friendly facilities, outdated kitchen and bathroom functions, high energy consumption, and lack of smart applications. Integrating cutting-edge technologies, quality building materials, and innovative solutions around spatial layout optimization, home age-friendly renovation, kitchen and bathroom function upgrades, building energy conservation and consumption reduction, and whole-house smart upgrades, it provides one-stop implementation support for improving the quality and efficiency of existing housing.
Benchmark Case Displays of Excellent Exhibitors: Leading by Example, Co-Creating a New Vision for Living
Leveraging central media exhibition tours, industry media special reports, and the “Good Houses, Built Now” video column, benchmark cases from excellent exhibitors in the fields of building materials, design, construction, and operation and maintenance are showcased. Examples include the application of green building materials, the implementation of smart homes, partial and old renovation projects, and high-quality public decoration projects. Through real-scenario presentations, experience sharing, and model deconstruction, good products, good technologies, and good models become visible, learnable, and usable, forming a positive industry cycle of “demonstration-replication-upgrade,” driving the construction of good houses from concept to practice, from prototype to popularization.
From single building material display to full-chain living empowerment, from a product trading platform to an industry thought leadership hub, the “Good House+” special feature of the Guangzhou Construction and Decoration Fair is not only a positive response to the national living policy but also a precise grasp of industry development trends and a heartfelt response to consumers’ aspirations for a better life. Rooted in the core positioning as the premier debut platform for champion enterprises, the fair fully integrates quality resources, focuses on commercial conversion, and accelerates its upgrade from a single exhibition carrier to a comprehensive industry empowerment service platform covering the entire year, full chain, and all channels. The “Good House+” special feature runs through the entire process before, during, and after the exhibition, using systematic content, scenario-based presentations, and benchmark leadership to drive the industry’s transformation from “scale expansion” to “quality improvement,” ensuring that the construction of good houses takes root, benefits millions of households, and flourishes.