ParisJune 4, 2026 /PRNewswire/ — Haier, ranked No.1 in the global major home appliances brand for 17 consecutive years*, has confirmed its role as an official partner of the 2026 French Open (Roland-Garros), further strengthening its global sports strategy and commitment to connecting premium technology with everyday life.
As a world-renowned top-tier tennis event, the French Open serves as a unique platform that blends sporting excellence, innovation, and lifestyle. Through this partnership, Haier will continue to enhance its international brand influence, showcasing user-centric connected technologies that elevate daily life through thoughtful experiences.
Haier confirmed as official partner of the 2026 French Open, bringing care-driven innovation to global audiences
Guided by its global brand slogan “Walk with Champions,” Haier has built a partnership matrix spanning major global tennis events, including the Australian Open, Mutua Madrid Open, Rolex Paris Masters, and the Nitto ATP Finals, underscoring the brand’s commitment to excellence, precision, resilience, and continuous innovation.
Antony Peart, Director of Brand and Communications at Haier Europe, stated: “The French Open stands on a global stage, bringing together excellence, passion, and innovation. Becoming an official partner once again helps us advance our long-term sports strategy, delivering user-centric connected technologies to consumers, partners, and fans worldwide.”
Gilles Moretton, President of the French Tennis Federation, said: “Thank you to Haier for supporting this year’s French Open. Since the partnership began in 2023, our innovation-driven collaboration has deepened each year. This year, Haier will host a series of activities at Porte d’Auteuil and the Concorde stand, offering audiences an immersive viewing experience.”
Haier Commits to Connecting Premium Technology with Everyday Life
During the 2026 French Open, Haier will showcase its brand at the tournament venue and across Paris, featuring the latest cross-category innovative products and setting up interactive experiences for audiences in the fan village.
The Haier Horizon series refrigerator is an example of care-driven product innovation. This refrigerator series uses advanced refrigeration and preservation technology, combined with refined design, to extend food freshness while helping users reduce waste and manage ingredients more efficiently. Other products on display include the Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Serie 6, covering areas such as wine storage, laundry care, and premium kitchen appliances.
Beyond the venue displays, Haier will bring the tournament atmosphere to Place de la Concorde in central Paris—the location of the French Tennis Federation (FFT) Concorde stand open-air fan zone. Here, Haier will showcase its customized Motorhome, connecting smart appliances, sports, and human care through product displays and interactive activities.
Haier operates in over 200 countries and regions worldwide, achieving exceptional global growth through independent brand building. Haier ranks first in sales in eight markets, including China, the United States, Australia, and Thailand; ranks in the top three in 12 markets, including Italy, Japan, and Nigeria; and ranks in the top five in eight markets, including Germany, Morocco, and Saudi Arabia.
Haier’s partnership with the French Open is a key component of its global sports strategy. The brand has now secured a presence across all four major global tennis events, connecting sports, lifestyle, and smart living innovations to consumers and users worldwide.
For more information about Haier, please visit: https://www.haier.com/eg/.
About Haier Group
Founded in 1984, Haier Group is a global leader in solutions for better living and digital transformation, committed to “creating infinite possibilities with an ecosystem without borders.” The company has established 10 R&D centers, 35 industrial parks, and 173 manufacturing centers, achieving global revenue of US$59.8 billion in 2025. Haier has been included in the Kantar BrandZ Most Valuable Global Brands Top 100 for eight consecutive years and has ranked No.1 globally in Euromonitor International’s major home appliances brand share for 17 consecutive years. Haier Group owns eight listed companies, with its subsidiary Haier Smart Home listed on both the Fortune Global 500 and Fortune World’s Most Admired Companies lists.
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*Source: Euromonitor International Limited; Consumer Appliances 2026 Edition; market share statistics based on 2025 sales data |