ShanghaiJune 5, 2026 /PRNewswire/ — From June 30 to July 4, 2026, co-hosted by Shanghai Bohua International Exhibition Co., Ltd. and the Chengdu Catering Enterprise Association, organized by the Chengdu Catering Enterprise Association and Meituan, and supported by the Sichuan Tourism and Economics Industry-Education Integration Development Promotion Center, the Chengdu Agricultural Products Supply Chain Association, the Deyang Guangyang Hotpot Industry Association, the Sichuan Hotel Supplies Industry Association, the Chengdu Agricultural Products Supply Chain Association, the Deyang Guangyang Hotpot Industry Association, and the Sichuan Hotel Supplies Industry Association as co-organizers, with the Chengdu Tianfuyuan Brand Marketing Planning Co., Ltd., Chengdu Binghe Culture Communication Co., Ltd., the Chongqing Hotpot Industry Association, the Chongqing Jianghu Cuisine Association, the Chongqing Food Culture Development Research Association, the Wuhan Catering Association, Sichuan Television, Chengdu Television, and Xinhua Net as supporting units, the Benchmark Gathering, Role Model Companionship—Shili Bang • 2026 First National Catering Industry High-Quality Development Conference Lands in Chengdu, and will be staged in conjunction with the 2026 Chengdu International Hotel Supplies and Catering Expo (2026 HOTELEX Chengdu) held from July 2 to July 4, 2026, at the Chengdu Century City New International Convention and Exhibition Center, creating a grand event for the southwest hotel and catering industry that fosters deep industrial synergy and efficient empowerment.
Shili Bang · 2026 First National Catering Industry High-Quality Development Conference Lands in Chengdu in July
I. At a Critical Juncture of Industry Transformation, the High-Quality Development Conference Emerges as Needed
In recent years, China’s catering industry has undergone deep adjustments following a period of rapid growth, with accelerating processes of chain operation, branding, and standardization, and increasingly prominent head effects.
At the same time, the industry’s development faces numerous challenges: high store operating costs, with pressure from the three major cost drivers of labor, ingredients, and rent; severe market homogenization, rising costs of acquiring traffic, and limited room for survival for small and medium-sized brands; increasingly stringent compliance requirements, placing higher demands on corporate organizational capabilities and innovation.
In such an environment, development models relying on a single brand or single-point breakthroughs are no longer sustainable. The industry urgently needs to build an open, shared, pragmatic, and efficient communication platform to consolidate consensus, integrate resources, and collaboratively break through difficulties.
It is based on a profound insight into industry trends and a precise grasp of corporate pain points that the Shili Bang • 2026 First National Catering Industry High-Quality Development Conference has emerged.
The conference, with the tenet of “Precise Breakthroughs, High-End Connections, Value Co-creation,” closely aligns with the policy direction of “enhancing catering service quality and stimulating endogenous consumption momentum” from the State Council’s Opinions on Promoting High-Quality Development of Service Consumption. It precisely matches the current development status of the catering industry—”slight total volume increase but individual pressure, widening gap between chain brands and small/micro merchants”—and focuses on the core demands of catering practitioners: “cost reduction, efficiency improvement, innovation, and breakthroughs.” This approach not only conforms to national policy requirements but also directly addresses the operational pain points of restaurant owners, conveying the core philosophy of collaborative symbiosis and high-quality development within the industry.
This conference is held in Chengdu—Asia’s first “City of Gastronomy” and the most fiercely competitive “Capital of Roll” in the catering industry—offering unique benchmarking and learning value for catering professionals nationwide. It will gather thousands of industry leaders, leveraging a diverse activity matrix and cutting-edge practical topics to create an annual catering industry event that equally emphasizes event scale, guest lineup, topic setting, pain point focus, and commercial practical applicability.
II. Four Core Segments Forming a Business Closed Loop, Creating a Comprehensive Catering Empowerment System
This conference breaks away from the single format of traditional forums, innovatively constructing four core segments: Discovery Study Tours, Industry Discourse, Resource Matching, and Awards Ceremony. The event design is progressive and content-rich, forming a complete closed loop from learning and investigation to exchange and cooperation.
Discovery Study Tours: Visiting Leading Catering Enterprises and Supply Chain Factories in Chengdu
The conference meticulously designs two exclusive study tour routes, each strictly limited to 100 participants. Centered on on-site investigations, they achieve a deep integration of theoretical knowledge and practical cases. Selected representative catering brands of different categories from Chengdu, the tours facilitate in-depth communication with the visited enterprises, with core executives providing on-site explanations and ample time reserved for interaction. This allows guests to gain a deep understanding of the brands’ operational models, innovative ideas, and core advantages, helping participants find high-quality resources suitable for their own enterprises.
Among them, the Catering Supply Chain Inspection Route delves into base material factories, seasoning factories, ingredient cultivation/breeding bases/production enterprises, and kitchen equipment manufacturers. It provides a comprehensive understanding of cost control from source to table, reducing procurement costs, and improving product standardization levels, aiming to achieve stable supply, stable quality, and stable prices, fundamentally ensuring food safety.
The Chain Catering Enterprise Inspection Route visits well-known Chengdu catering brand enterprises, offering on-site learning of their unique operational models, refined store management systems, innovative marketing and operational strategies, and strong brand culture construction. This route focuses on key issues in the chain development process, providing models for enterprises seeking expansion and model upgrades.
Industry Discourse: Professional Forums Solving Catering Operational Challenges
In the Industry Discourse segment, the forum invites experienced heads of leading brands and seasoned practical experts from within the industry. Focusing on the needs of specific segments and precisely matching the personalized requirements of different types of catering enterprises, it centers on the core pain points of “survival and growth,” offering actionable, replicable, and referable practical solutions to help enterprises break through development bottlenecks.
The main forum, Breaking the Siege of Stock Competition • Building a Foundation for Growth—2026 First China Catering Industry High-Quality Development Conference, sets up multiple hot topics, focusing on common industry challenges such as 2026 Catering Industry Policy Interpretation and Compliance Guide, Cost Reduction and Efficiency Improvement in Practice, Digital Empowerment for Catering Growth, and Chain Operation and Model Innovation, seeking paths to breakthroughs.
The Catering Enterprise Breakthrough Practice Forum uses keywords like brand power, solid core, stable expansion, and new growth drivers. It provides in-depth interpretations combining theory and practice on hot trends such as IP building, differentiated competition, multi-video marketing, supply chain cost reduction, food safety risk control, central kitchens and prepared dish applications, chain franchise compliance, investment attraction techniques and risk control, health-oriented transformation, and “catering+” cross-border scene innovation. This helps catering professionals overcome the “involution” barrier and unlock new growth engines.
The Catering Leaders Closed-Door Meeting is a high-end, private exchange session limited to 50 catering brand founders or core decision-makers. The event will invite dozens of industry leading brand founders as facilitators, engaging in unreserved roundtable discussions on deep-seated topics such as future industry trends, capital dynamics, organizational capability building, and cross-border cooperation. It aims to provide a rare platform for top-level thinkers to exchange ideas, solve operational difficulties, and closely connect with high-quality industry resources.
Simultaneously, the conference will feature interactive Q&A sessions where industry experts and leading founders can address operational challenges face-to-face, one-on-one.
Resource Matching: Precise Alignment of Procurement Needs, 1V1 In-Depth Communication
This conference positions “Resource Matching” as a core value segment, dedicated to creating a one-stop precise cooperation platform for the catering industry. It helps brands and service providers connect accurately, rapidly expanding high-quality business resources, truly realizing “effective connections and actionable cooperation.”
Through a business matching format of “collecting needs in advance, one-on-one matching on-site,” the conference comprehensively surveys the procurement needs of catering brands and supply chain enterprises before the event. Leveraging the rich resource aggregation and strong service provider supply capabilities of the concurrent 2026 HOTELEX Chengdu exhibition, it establishes four dedicated zones on-site: Catering Equipment Procurement Zone, Digital Services Procurement Zone, High-Quality Ingredients Procurement Zone, and Chain Brand Franchise Matching Zone. This achieves precise alignment between supply and demand, significantly reducing communication costs and enhancing cooperation efficiency.
On-site cooperation signing and witnessing ceremonies will also be held to showcase collaboration outcomes instantly, strengthening the conference’s commercial value and industry influence. Through an efficient matching mechanism, the conference helps catering enterprises rapidly expand high-quality supply chain resources, optimize procurement costs, find suitable franchise partners, and promote the efficient allocation of industrial resources.
This conference leverages the concurrently held 2026 HOTELEX Chengdu, a professional business platform with a 60,000-square-meter exhibition area, over 700 high-quality exhibitors, and an expected 60,000 professional visitors. This injects rich industry resources into the conference’s resource matching activities.
Awards Ceremony: Honor and Recognition, Connecting Core Industry Networks
Awards Ceremony: Honor and Recognition, Connecting Core Industry Networks
To further recognize industry benchmarks and stimulate industrial vitality, the conference will also host the Shili Bang Awards Ceremony initiated by Meituan, with over 1,000 guests witnessing the glorious moments of the catering industry, thereby driving the entire sector towards higher quality and more sustainable development.
The awards cover three dimensions: individual, brand, and enterprise categories, including Annual Leader Figure, Annual Trendsetting Founder, Annual Industry Contribution Figure, Annual Value Brand, Annual Commercial Potential Brand, Annual Cultural Tourism Food Landmark, Annual Catering Industry Empowerment Enterprise, and Annual Regional Benchmark Leader. These not only represent honors for enterprises and individuals but also set benchmarks, providing direction for the sustainable and healthy development of the industry.
III. More Than a Grand Event: The Beginning of Long-Term Value
Beyond the five-day offline event, the conference will also provide attendees with lasting, continuous value through “One Report, One Map, One Circle, N Orders.”
The conference will officially release the 2026 China Catering Industry “Anti-Involution” Action Guide, compiling cutting-edge industry policies, expert in-depth interpretations, and key breakthrough points to guide catering professionals’ development direction. It will customize the Chengdu Catering Study Tour: Must-Eat and Must-Visit Treasure Map, integrating operational data and connection channels of local leading brands to help practitioners conduct on-site investigations more efficiently. Simultaneously, it will establish a thousand-founder real-name private domain community, gathering catering elites nationwide for long-term sharing of supply chain resources, answering operational queries, and exchanging cutting-edge industry information. It will also host a Reverse Procurement Signing Meeting, regularly connecting supply and demand sides to foster continuous commercial cooperation, building a value closed loop for the catering industry.
From incremental expansion to stock quality improvement, from zero-sum games to symbiotic win-win, China’s catering industry is entering a new era of development. The 2026 First National Catering Industry High-Quality Development Conference, with its high-standard platform, luxurious guest lineup, practical topic settings, precise resource matching, and long-term value services, builds an interconnected, pragmatic, efficient, co-creative, and win-win communication and cooperation platform for catering professionals nationwide.
Here, thousands of catering leaders consolidate industry wisdom to solve operational challenges; here, upstream and downstream of the industrial chain deeply collaborate to integrate high-quality resources; here, cutting-edge trends and practical experience collide and blend, guiding the development direction; here, honor and dreams go hand in hand, stimulating the industry’s innovation vitality.
From June 30 to July 4, 2026, at the Chengdu Century City New International Convention and Exhibition Center, the “Shili Bang” National Catering Industry Annual Event & 2026 First National Catering Industry High-Quality Development Conference sincerely invites catering colleagues nationwide to gather in Chengdu. Join hands to bid farewell to industry involution, embrace collaborative symbiosis, explore new paths for catering development in the stock era, and collectively write a brilliant new chapter in the high-quality development of China’s catering industry!