BeijingJune 9, 2026 /PRNewswire/ — The way B2B companies acquire customers is changing. In the past, businesses primarily relied on advertising, telemarketing, and trade shows to attract customers, showcasing products to as many people as possible and waiting for interested buyers to reach out.
But today, more and more procurement professionals are searching for industry knowledge, product solutions, and purchasing guides—or even asking AI directly—before contacting suppliers. They no longer focus solely on “who is selling this product,” but rather on “who is more professional, who understands the industry better, and who can solve real problems.”
Many purchasing decisions begin before an inquiry is even sent. Buyers conduct their initial screening through search engines and AI, based on the professional content publicly available from companies. If your content doesn’t appear at this stage, you may not even make it onto the buyer’s shortlist.
Most factories don’t lack professional expertise. What they lack is a platform to consistently showcase that expertise.
A company with a decade of deep industry experience often has a far deeper understanding of product processes, technical standards, and procurement pain points than a standard introduction page can convey. But this expertise is often scattered across social media feeds, industry forums, chat records, or PDF files—unable to be preserved long-term and difficult for search engines and AI to discover.
That’s exactly what the “Dashanghao” (Big Merchant) on Gongyingshangwang (Supplier Network) aims to solve.
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What is Dashanghao?
Dashanghao is a professional content platform on Gongyingshangwang (www.gys.cn), specifically designed for Chinese factories and B2B companies.
Articles published by companies through AI Marketing Connect are aggregated on the Dashanghao page, forming an exclusive content portal. A company’s accumulated technical expertise, industry knowledge, and procurement solutions can be continuously showcased to potential customers through this content.
Unlike traditional information publishing models, Dashanghao is not a simple advertising page. It is a content hub built around industry knowledge, procurement scenarios, and solutions.
From knowledge sharing, purchasing guides, Q&A, and solutions to tips and tricks, every piece of content helps buyers solve real problems.
What Problems Does Dashanghao Solve?
1. Publish Content, and Both Search and AI Help You Find Customers
The logic of pay-per-click advertising is simple: spend money, get traffic; stop spending, traffic goes to zero.
Professional content is different. Every article a company publishes on Dashanghao has the potential to become an entry point for buyers to find you.
For example, an article titled “Selection Standards for Large-Diameter Stainless Steel Flanges PN16” or “Comparison of Q550D Steel Plate Welding Process Parameters”—if the content is professional, well-structured, and addresses real procurement issues—it is more likely to gain search exposure.
With the rise of AI search, the way buyers access information is also changing. More and more people are using AI tools like DeepSeek, Doubao, and Wenxin Yiyan to learn about industry knowledge, product differences, and purchasing advice. When content is professional, well-structured, and solves real problems, it has a better chance of being indexed by search engines and AI models, leading to more exposure opportunities.
Search covers customers actively looking for products; AI covers customers actively seeking answers. With both channels combined, the chances of your company being discovered naturally increase.
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2. One Article Serves Both Supplier Promotion and Buyer Decision-Making
For suppliers, the same purchasing guide serves as an entry point to attract targeted customers. Technical expertise, case studies, and product knowledge are turned into content via AI Marketing Connect, continuously showcased on Dashanghao. Customers find it, read it, recognize the value, and reach out.
For buyers, it serves as a reference tool for decision-making: what parameters to look for, how similar products differ, and which solution matches their specific conditions. After reading, they can make informed judgments without having to contact sales representatives one by one.
Content not only helps suppliers promote but also aids buyer decisions, directly driving business conversion.
3. The More Content You Accumulate, the Easier Promotion Becomes
When ads stop, traffic goes to zero. But content is different. Once content is published, it continues to be searched, read, and cited. Each new piece of content adds another opportunity for buyers to discover you.
As a company publishes dozens or even hundreds of professional articles, the likelihood of buyers seeing your content when searching for related products or industry issues naturally increases.
Driving this isn’t about continuously increasing budgets—it’s about the professional expertise your company has accumulated over years continuing to deliver value.
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How Does Dashanghao Amplify Content Exposure?
To help high-quality content gain more exposure, Dashanghao has established a multi-layered content display mechanism:
Dashang Hot List: High-quality content has the chance to be featured on the homepage’s hot recommendations, gaining more exposure.
Recommended Follows: Companies that consistently publish professional content are more likely to be noticed and discovered by buyers in the same field.
Exclusive Company Homepage: Each company has its own independent content page, showcasing all articles in one place. When a buyer clicks in, they don’t see a few hundred words of company introduction—they see dozens or hundreds of articles showcasing your professional expertise in the industry. This level of persuasion is on a completely different level from sending a product catalog.
More importantly, professional content on Dashanghao isn’t confined to the platform. Search engines can index your technical articles, and AI large language models can crawl and cite this content. Whether a buyer searches on Baidu or asks an AI, your content has the chance to appear in their results.
Now Is the Perfect Time to Start Creating Content
As a platform deeply rooted in the B2B field for 20 years, Gongyingshangwang (www.gys.cn/dsha/) has witnessed how customer acquisition has evolved from the Yellow Pages era, through the search era, to the AI search era. But ultimately, what customers trust is still a company’s professional expertise.
As more and more buyers turn to search engines and AI for answers, companies that can consistently produce professional content are more likely to gain attention and trust.
Product information answers “what you sell”; but what leaves an impression on buyers and prompts them to inquire is the question answered by professional content: “Why choose you.”
Dashanghao’s mission is to help companies quickly transform their professional expertise into a digital asset that continuously generates leads.