ShanghaiJune 9, 2026 /PRNewswire/ — At the end of January 2026, the General Office of the State Council issued the “Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption,” explicitly calling for “promoting the high-quality development of yacht consumption.” Riding the wave of this favorable policy, China’s waterfront economy is heating up, with multiple provinces and cities strategically positioning themselves. The cultural, sports, and tourism consumption market continues to expand, and a full-scale race in the yacht economy sector has begun.
Against this favorable industry backdrop, the 2027 China (Shanghai) 30th International Boat Show and Equipment Exhibition & Shanghai International Official Boat Exhibition (hereinafter referred to as “CIBS2027”), co-organized by the China Association of the Shipbuilding Industry, Shanghai Shipbuilding Industry Association, Shanghai UBM International Exhibition Co., Ltd., and Shanghai Science and Technology Exchange Center, will set sail grandly from March 28 to 30, 2027, at the Shanghai World Expo Exhibition and Convention Center in Pudong. Coinciding with the significant milestone of CIBS’s 30th anniversary, the exhibition’s recruitment efforts are now fully underway, leveraging this anniversary celebration as an opportunity.
Embracing the Blue: Full-Chain Ecosystem Upgrade
To align with the explosive growth trend of China’s yacht economy and waterfront cultural tourism, CIBS2027 will undergo a comprehensive upgrade, opening up the full-chain pathway of “above water + water surface + underwater.” In addition to the traditional categories of yacht vessels, boat equipment and accessories, and boat services, the show will form a strong alliance with ADEX (Asia Dive Expo), while also significantly expanding the core sailing yacht exhibition area. With scaled-up and iterated categories, it will build a higher-standard, broader-platform display and exchange stage for exhibitors.
The Rise of Waterfront Consumption Drives Growth in the Yacht Industry
As domestic waterfront leisure consumption policies take root, demand for public water excursions, coastal vacations, lure fishing, and diving experiences continues to surge. Waterfront cultural tourism projects across various regions are accelerating their implementation and production, driving rapid expansion in the R&D and mass production of domestic yachts. At CIBS2026, renowned domestic companies such as Dalian Huanzhu, Best, Ao Haite, Aomaster, and Wode Boat exhibited their latest flagship products. It is projected that by 2027, the inventory and shipment volume of domestic yachts will see a substantial surge, with upstream and downstream supporting industries simultaneously entering a window of expansion. Leveraging the positive industry trend, CIBS2027 will broaden the display platform for domestic yachts, gathering more local shipbuilders and independent brands to showcase the achievements of domestic yacht manufacturing upgrades.
Cross-Industry Collaboration: Building a Comprehensive Blue Consumption Platform
CIBS and ADEX join forces across industries, integrating the yacht industry with diving sports, underwater equipment, and water lifestyle scenarios. This creates an immersive consumption scene of “seeing the blue at one exhibition,” achieving mutual visitor flow, brand complementarity, and channel sharing. It meets the full-dimensional needs of high-net-worth individuals and ocean enthusiasts for “going to sea + diving,” helping exhibitors precisely reach a vast pool of high-quality customers and explore diversified business opportunities.
Deepening the Sailing Yacht Track: Expanding the Sailing Yacht Display Matrix
At CIBS2026, multiple sailing yacht exhibitors and training institutions, including Far East Boats, Zhuhai Gemini, Helan Feiren, MedMalta Yacht Charters Limited, Langke Sailing, and Zou Zhi Boat, made stunning appearances with their products and services. CIBS2027 will continue this advantage, gathering global sailing yacht brands, advanced technologies, and cutting-edge products to create a high-standard, strong-lineup, and experience-rich display platform in China’s sailing yacht sector, seizing the new trend in the sailing sports consumption market.
Deeply Strategizing Overseas Markets: Empowering Brands to Sail Globally
CIBS2027 focuses on overseas markets, with a priority on strengthening core European regions. As the birthplace and bellwether of the global yacht industry, Europe holds a significant share of the global yacht market, boasting dense coastlines, high-end yacht infrastructure, a mature consumer culture, and a large base of high-net-worth clients. In 2026, CIBS launched an outdoor billboard advertising project in Amsterdam, Netherlands, and collaborated with high-quality overseas industry KOLs for online content co-creation and on-site exhibition visits. The related social content garnered impressive views, likes, and comments, receiving a warm response in overseas markets and yielding fruitful cooperation results.
Building on the overseas market momentum from 2026, CIBS2027 continues to intensify its global promotion layout and deepen overseas publicity efforts. It focuses on mature markets with developed yacht industries and strong consumption potential, such as Germany, France, and the Netherlands, deploying multi-country offline outdoor advertising. Simultaneously, it expands its lineup of overseas top-tier KOLs to produce diverse promotional content, with plans to invite several international industry KOLs to visit the exhibition site. Leveraging a three-dimensional, comprehensive overseas communication matrix, the show enhances its international visibility, effectively helping domestic boat and water equipment brands precisely connect with global procurement sources, opening up brand export channels, and building efficient cross-border trade cooperation links.
On the domestic promotion front, CIBS2027 will continue to use an omni-channel, multi-faceted publicity matrix to boost brand visibility, relying on precise reach channels such as WeChat official accounts and email SMS, while also deeply investing in major platforms like Douyin, Xiaohongshu, Tencent, and Baidu for strong advertising, achieving full coverage across all channels.
Thirty Years of Deep Cultivation: A Fresh Start with Upgraded Diverse Activities
2027 marks the 30th anniversary of CIBS. Leveraging three decades of industry accumulation and resource advantages, CIBS2027 will empower industry iteration with a series of themed activities—including industry summit forums gathering seasoned professionals and leaders, award ceremonies honoring industry benchmarks, and annual new product premieres. These 30th-anniversary series of events will help exhibitors connect with top-tier resources, link with precise networks, and seize cutting-edge industry information.
The “2027 Matchmaking Meeting International Trade Matching Event for the Boat Show” will be further upgraded, with a greater focus on product segmentation and buyer country segmentation. Plans for 2027 include setting up special themed sessions such as “Parts and Equipment Procurement Day,” “Complete Boat Procurement Day,” and “Country Procurement Day,” leveraging segmented tracks for targeted invitations and precise recruitment of high-quality professional buyers from home and abroad. At the same time, CIBS will deeply optimize the buyer service system, pre-collecting, sorting, and precisely analyzing buyer procurement needs to achieve efficient and accurate on-site matching between exhibitors and buyers, significantly improving on-site signing rates and effective inquiries. Through a refined segmentation operation strategy, the 2027 Trade Matching Event aims to uncover high-quality business opportunities for exhibitors, expand domestic and international markets, and build a higher-quality, more efficient industrial trade ecosystem.
In addition, over 50 professional seminars and events, including the China International Boat Industry Development Forum, Sailing Industry Exchange Salons, Water Sports Carnival, Asia Yacht Awards Ceremony, and industry new product launch events, will be held as scheduled, comprehensively enriching the exhibition’s industry exchange and on-site experience segments.
Concurrently with CIBS2027, the globally renowned industry summit in the global marina infrastructure and waterfront operations sector, the ICOMIA World Marina Conference (hereinafter referred to as “IWMC2027”), will also make its debut in China, landing in Shanghai. IWMC2027 is co-organized by ICOMIA (International Council of Marine Industry Associations) and Shanghai UBM International Exhibition Co., Ltd.
Events will include welcome receptions, forum exchanges, marina tours, and a GALA DINNER, expected to attract professionals across the entire marina industry chain, including marina operators, developers, investors, construction and engineering planners, and tourism and destination management entities. The collaboration aims to strengthen marina infrastructure and supporting service guarantees, innovatively introduce more yacht consumption scenarios, and its rich categories bring vast infrastructure business opportunities, project matching prospects, and incremental market space for CIBS exhibitors, helping companies deeply enter emerging blue ocean markets such as marina construction, waterfront cultural tourism, supporting equipment supply, and scene operations.
Authoritative Exhibition Leads Industry Trends: Global Recruitment Seizes Blue Ocean Opportunities
With three decades of deep cultivation in the industry, the CIBS Boat Show, leveraging its profound industry heritage, vast high-quality business resources, premium trade service system, and stable transaction conversion rates, has become an annual benchmark and flagship exhibition recognized by the industry. It is also the preferred core platform for domestic and international boat, water equipment, and marine cultural tourism enterprises to explore the Chinese market, showcase brand strength, and connect with global business opportunities, continuously empowering high-quality industry development.
Global recruitment for CIBS2027 is now fully and officially underway. High-quality booth resources are tightening, and slots are becoming increasingly scarce. We sincerely invite high-quality industry brands to join us in this 30th-anniversary blue celebration and seize the new incremental opportunities in the water leisure industry in 2027!