Here’s a polished English translation of the Chinese title: **”2026 Turkey Tourism Destination China Promotion Conference Successfully Held in Guangzhou”**

GuangzhouJune 9, 2026 /PRNewswire/ — According to Travel Link, the 2026 GoTürkiye Turkey Tourism Destination China Roadshow was grandly held in Guangzhou on May 29, 2026. This event marked another major promotional initiative by the Turkish Tourism Promotion and Development Agency (TGA) in South China, following the ITB International Tourism Trade Fair in Shanghai. The event attracted hundreds of outbound travel agencies, industry representatives, and mainstream media, with a lively negotiation session, serving as another significant milestone in Turkey-China tourism exchanges.

Adnan Hayal, Consul General of the Republic of Turkey in Guangzhou, and Ebubekir Kadri Bişkinler, Cultural and Tourism Counselor of the Turkish Embassy in China, attended and delivered speeches, jointly envisioning the broad prospects of China-Turkey tourism cooperation with Chinese partners. Counselor Bişkinler noted in his remarks that, benefiting from favorable policies and transportation, the number of Chinese tourists visiting Turkey exceeded 425,000 in 2025, setting a new historical record. Entering 2026, the growth momentum has strengthened further: in the first quarter, Turkey welcomed 111,720 Chinese tourists, a substantial year-on-year increase of 43.01%.

Multiple Advantages Converge, Turkey Expands Chinese Tourism Market

Turkey is divided into seven major tourism regions, each with its own distinctive brand, such as “Istanbul Vibe,” “Cappadocia: Land of Fairytales,” and “Turkagean: Coast of Happiness.” Counselor Bişkinler used visuals to immerse the audience in the local scenery and culture, earning widespread acclaim from industry representatives.

He also highlighted two milestone breakthroughs injecting new momentum into bilateral tourism: the visa-free policy for Chinese citizens officially took effect this year. Additionally, direct flights between Turkey and China have significantly increased: currently, there are 49 weekly flights from six major Chinese cities—Beijing, Shanghai, Guangzhou, Chengdu, Xi’an, and Urumqi—to Turkey, with Guangzhou operating 10 weekly flights, greatly facilitating travel for tourists from southern China.

Consul General Adnan Hayal shared that the Turkish Tourism Board’s digital marketing in the Chinese market has also delivered impressive results. The latest data revealed at the event showed that the official Douyin account GoTürkiye has surpassed 934,000 followers, becoming a core platform for promoting Turkish tourism in China; in the first two months of 2026 alone, the account achieved 117 million impressions on Douyin, with engagement and influence continuing to rise.

Counselor Bişkinler stated: “Our goal for 2026 is to welcome 600,000 Chinese tourists and firmly move toward the milestone of one million visitors. Turkey is fully prepared to welcome more Chinese friends with its world-renowned hospitality.”

Practical Negotiations, Collaborative Cooperation

Approximately 33 Turkish cultural tourism enterprises and institutions participated in the roadshow, including ground operators, hotel groups, and airlines, fully reflecting the Turkish tourism industry’s high regard for the Chinese market. During the B2B business negotiation sessions, buyers engaged in 10-minute one-on-one discussions with exhibitors, delving into product upgrades, customized tours, and themed itinerary development, laying a solid foundation for future cooperation.

The lucky draw session at the roadshow brought the event to a climax, with many exhibitors generously offering rich prizes, ranging from unique experiences and luxury accommodations to round-trip airfare. Turkish Airlines particularly provided a Guangzhou-Istanbul round-trip business class ticket as the grand prize, sparking enthusiastic cheers from the audience.

This Guangzhou event further bridged the distance between Turkey and the South China tourism market. Moving forward, the Turkish Tourism Board will seize development opportunities, continuously optimize travel experiences, and enrich tourism products, steadily advancing toward its annual tourist targets and promoting higher-level cultural and tourism cooperation between Turkey and China.