Here’s a polished English translation of the Chinese title: **”Training, Competition, and Courses” Integrated: Xtep Provides All-Round Support for Youth Running Dreams**

HohhotJune 11, 2026 /PRNewswire/ — From May 30 to June 7, the 13th National Track and Field Endurance Event Plateau Provincial-Regional Competition and Plateau Reserve Talent Training Camp was held in Wuchuan County, Hohhot, Inner Mongolia. This event was jointly organized by the Chinese Athletics Association and the Sports Bureau of Inner Mongolia Autonomous Region, and is one of the traditional annual events of the Youth Department of the Chinese Athletics Association.

Xtep (China) Co., Ltd., as a co-organizer and strategic partner of the Chinese Athletics Association’s “Plateau Talent Development Program” and the sole designated sports equipment provider, has supported this series of activities for many consecutive years. This also serves as the core implementation platform for the “National Sprint” strategy’s youth incentive plan, jointly initiated by Xtep and the Chinese Athletics Association.

This year’s competition and training camp brought together over ten teams from across the country, with a total of 257 athletes and 55 coaches participating. Athletes were divided into two age groups, U16 and U18, competing in race walking and cross-country running events for the plateau competition.

The plateau competition is a youth brand event for national track and field endurance events, now in its 13th edition. It aims to build a positive ecosystem for mutual learning, training through competition, and talent identification and development in endurance events. The top three individuals in each group are awarded the honorary title of “Plateau Star” and are included in the association’s reserve talent tracking and training database.

Held concurrently, the Plateau Reserve Talent Training Camp focused on modules such as youth endurance-specific training, updating scientific plateau training concepts, improving grassroots coaching capabilities, anti-doping education, and patriotic education. This achieved an integrated advancement of “competition, scientific training, professional research, and talent reserve.”

As a co-organizer of the competition and training camp, Xtep provided professional sports equipment support for all athletes, coaches, referees, and staff involved. Xtep’s champion series shoes became the competition footwear for many athletes at this event, helping them reach the podium.

Since the Chinese Athletics Association launched the “Plateau Talent Development Program” in 2011, it has nurtured outstanding athletes such as Yang Jiayu, Qieyang Shijie, and Duobujie over the past 15 years. As a strategic partner of this program, Xtep has been deeply involved, working together to discover competitive talent in track and field endurance events.

In recent years, Xtep has comprehensively invested in the youth sports field, supporting diverse scenarios ranging from professional training camps across various regions to middle schools and university tracks, fully empowering the development of youth sports.

In competitive sports, Xtep maintains systematic investment. In addition to the plateau competition and reserve talent training camp, Xtep has also supported diverse training camp projects such as the Qieyang Shijie Youth Endurance Training Camp and the Jiangxi Provincial Sports Reserve Talent Elite Training Camp.

At the middle school level, Xtep launched the “Campus Healthy Run Public Welfare Tour” series of activities, upgraded in 2026 to the “Campus Healthy Run Public Welfare Tour – Physical Education Exam Classroom,” precisely targeting the needs of middle school students for physical education exams and fitness tests. The tour covered core regions in North China, Northeast China, East China, Central China, Southwest China, and South China, visiting numerous key middle schools across the country.

The Campus Healthy Run Public Welfare Tour has formed a nationwide, large-scale campus sports public welfare matrix. The activity innovatively implemented an integrated closed loop of “assessment, learning, practice, and competition.” Leveraging its accumulated resources, Xtep organically coordinated to assemble a mentor team of “professional athletes and experienced sports bloggers,” igniting the enthusiasm of middle school students for sports and conveying scientific training concepts.

At the university level, Xtep engages deeply with college students through diverse initiatives. Events such as the Tsinghua University Campus Marathon, Tsinghua University Winter Mini Marathon, Peking University May Fourth Youth Run, Peking University First Run of the Semester, Renmin University of China Winter Campus Run, and Dewen Xiamen Institute of Technology Marathon have consistently received support from Xtep.

Xtep provides professional running gear and supporting services for these university long-distance running and marathon events, such as medal engraving and race shirt heat printing. These campus running events constitute stable touchpoints for Xtep’s deep engagement in the campus sector.

Notably, the recently concluded “Relay Great Wall” University League 2026 Finals also stand out. This season, a total of 212 teams from 127 institutions nationwide competed in campus tournaments, circuit races, and the Great Wall rankings, with 33 university teams ultimately advancing to the finals in Hainan. As a strategic partner, Xtep provided professional equipment support for the event, helping university runners push their limits, and worked with the event to cultivate and accumulate event culture, promote sports exchanges among young students, and drive campus sports development.

From youth “prospects” at grassroots sports schools in plateau provinces and regions, and reserve forces in competitive sports, to training camp projects across various locations, and then to middle school and university students nationwide, Xtep has gradually built a youth support system covering professional training, public welfare courses, and campus events.

Against the backdrop of China’s “integration of sports and education” strategy, and the “Outline for Building a Sports Powerhouse” which explicitly calls for “promoting the healthy development of youth sports,” Xtep, through its corporate participation, has become a beneficial supplement to improving the public service system for youth sports. This multi-track model not only injects vitality into the talent pipeline for track and field events but also provides a feasible market-driven path for advancing the development of youth sports.