LondonJune 12, 2026 /PRNewswire/ — From June 3 to 5, 2026, the World Out of Home Organization (WOO) Annual Congress returned to London after a 36-year hiatus, setting a new record in scale. The event brought together over 800 delegates, industry leaders, and professionals from more than 30 countries.
Unilumin Technology, as a long-term partner of the World Out of Home Organization—the only authoritative international body in the global outdoor advertising industry—and one of only two Chinese annual sponsors of the congress, was invited to attend the exhibition. The company showcased its cutting-edge LED display solutions to global media outlets, technology partners, and operating enterprises.
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This year’s congress focused on three core drivers reshaping the outdoor advertising industry: artificial intelligence, creative design, and sustainable development, advocating for a transition toward smarter, more immersive, and lower-carbon solutions. Notably, the launch of the Ad Net Zero digital out-of-home advertising carbon calculator emerged as a key highlight of the event.
This development direction aligns closely with Unilumin Technology’s strategic vision. Leveraging its robust technical R&D capabilities, the company integrates green and low-carbon principles throughout the entire product lifecycle.
This commitment to green development has also earned multiple authoritative third-party certifications. Unilumin has not only been recognized as a “National Green Factory” and “Carbon Neutrality Commitment Demonstration Unit” by China’s Ministry of Industry and Information Technology but has also become the first LED display industry company—and the first globally—to obtain a TÜV SÜD LED display “Carbon Label” verification certificate, positioning itself at the forefront of green and low-carbon development.
Solid technical expertise forms the core support for product strength. Unilumin’s outdoor displays support front and rear dual-sided modular maintenance, feature an IP69K protection rating, and are equipped with advanced heat dissipation and power management systems. All products have passed corresponding fire safety standard tests, utilizing flame-retardant structural designs to effectively reduce fire hazards in dense urban areas; some models have also obtained Class B electromagnetic compatibility certification to minimize electromagnetic interference.
Thanks to outstanding product performance, Unilumin’s solutions have been deployed in numerous locations worldwide: from the 2,800-square-meter giant display project at the AKH Building in Saudi Arabia to the creative naked-eye 3D irregular screen project in Warsaw, Poland—both serving as benchmark cases.
Currently, Unilumin’s marketing and service network covers over 160 countries, with more than 5,600 sales and service outlets. The company is gradually upgrading from product export to a comprehensive expansion encompassing brand, service, reliable quality, and deep collaboration.
The future of the outdoor advertising industry will undoubtedly move toward intelligent, green, and immersive experiences. With cutting-edge technology, large-scale manufacturing capabilities, and a global service network, Unilumin Technology is working with partners worldwide to transform urban spaces into high-performance, durable, and valuable media carriers.